Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Ahmer Azad

Brampton

Summary

Experience in planning, developing, and executing targeted marketing campaigns and programs aimed at elevating brand awareness. Aptitude for creating and employing print, digital, and influencer marketing initiatives to increase demand for offered products/services and generate qualified business leads. Proven ability to craft marketing and advertising material for supporting launch of new products. Adept at identifying customer needs and delivering mutually beneficial solutions to facilitate sales/revenue growth. Articulate communicator; with proven expertise in cultivating collaborative partnerships with colleagues, senior management, and key clientele to realize strategic business goals. Analytical and resourceful professional equipped with a Bachelor of Commerce Honors degree with major in Marketing from York University.

Overview

6
6
years of professional experience

Work History

Marketing Specialist

First International Courier
10.2023 - Current
  • Developed and managed B2B digital marketing campaigns, increasing website traffic and engagement.
  • Created content including blog posts, articles, newsletters, and social media updates tailored to business clients.
  • Managed and grew social media presence on LinkedIn, Twitter, Facebook, and Instagram.
  • Planned, executed, and analyzed marketing campaigns to meet B2B objectives and KPIs.
  • Conducted market research to inform marketing strategies for business clients.
  • Tracked and analyzed marketing performance using Google Analytics and other tools.
  • Collaborated with internal teams and external partners to ensure campaign success.
  • Key Contribution: Implemented an SEO strategy that increased organic search traffic by 40%.

Marketing Brand Manager

Toronto Parking Authority
08.2022 - 08.2023
  • Led the strategic development and management of loyalty program for Bike Share Toronto brand
  • Supported the development of a roadmap for customer experience and marketing initiatives, including all stages of planning and execution from concept, to design, development, implementation, and tracking for all initiatives
  • Established and maintained strong relationships with marketing agencies, fostering collaboration to innovate and enhance loyalty program assets and approaches
  • Worked alongside agency partners to manage program activities that drive awareness and engagement for Green P Parking and Bike Share Toronto brands
  • Formulated and executed a social media strategy with a focus on loyalty program engagement, aiming to drive brand awareness and foster a community of loyal customers
  • Collaborated with cross-functional teams to develop programs and campaigns, ensuring alignment on strategies, objectives, KPIs, audiences, and insights
  • Coordinated and executed programs and campaigns using a project management approach, with continuous communication and collaboration with key stakeholders
  • Tracked, managed and reported on program and campaign activity and results based on budget and KPIs
  • Leveraged data driven insights and story-telling techniques to make recommendations on how to improve customer experiences and future campaigns
  • Crafted executive level presentations and reports to ensure awareness of initiatives by members of the Senior Leadership Team (SLT), public, and Board of Directors, and to gain necessary approvals
  • Managed ad hoc requests (e.g
  • Signage and wayfinding improvements, procurement administrative tasks, city stakeholder communications) as needed to ensure consistency in our brand and communications approach
  • Key Contribution: Created a calendar to schedule posts on Green P Parking Twitter account to increase engagement with community, resulting in 300% increase in followers.

Senior Campaign Manager

Postmedia Network
10.2020 - 08.2022
  • Executed standard and sponsorship digital display campaigns with pre-established benchmarks and KPIs as conveyed by the sales team
  • Ordered, executed, and facilitated development of creative assets when needed, ensuring approvals are obtained from required resources
  • Filled out all requested project forms and templates and file with appropriate parties
  • Accurately booked sales contract data (for both print and digital) into internal systems in concert with established sales process and policy
  • Proactively monitored contract delivery and key progress indicators
  • Reported progress against client goals keeping all relevant parties informed of the status
  • Built orders, setup creative and delivered ads across our product catalogue
  • Provided digital campaign report, including metrics & screenshots as well as optimization suggestions to improve performance
  • Provided regular digital campaign status updates during the pre and post launch
  • Ensured all aspects of program ran efficiently throughout the duration of the campaign
  • Liaised with all parties, internal and external, to ensure all campaign and multi-media operation assets were executed on time
  • Key Contribution: Went beyond required job role by taking initiative of screening resumes for new hires, phoning candidates for interview, and providing notes to hiring managers.

Guest Services Agent

Radisson Suites Airport Hotel
10.2018 - 03.2020
  • Identified needs and demands of customers and delivered strategic solutions to improve sales revenue for hotel
  • Crafted proposals and negotiated rate with customers, while closing business leads
  • Resolved all guest complaints and issues within strict time constraints, as well as ensuring delivery of best-in-class services to improve customer experience and satisfaction
  • Enlisted, registered, and tracked guest reservations by utilizing Oracle Opera system
  • Key Contribution: Identified, negotiated, and secured qualified business leads by executing targeted marketing, sales, and business development, and customer acquisition strategies.

Education

Honours Bachelor of Commerce - Marketing

York University
Toronto, ON
06.2019

Skills

  • Strategic Analysis & Planning
  • Loyalty Marketing
  • Brand Awareness & Recognition
  • Marketing Strategies & Campaigns
  • Consumer Behavior Analysis
  • Digital & Influencer Marketing
  • Advertising & Communications
  • Demand & Lead Generation
  • Cross-Functional Collaboration
  • Content Creation & Enhancement
  • MS Word
  • MS Excel
  • MS Access
  • MS PowerPoint
  • MS Outlook
  • Mac Operating System
  • Windows Operating System
  • Google Docs
  • WordPress
  • SAP
  • Oracle
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Instagram Ads

Languages

English
Urdu
Hindi

Timeline

Marketing Specialist

First International Courier
10.2023 - Current

Marketing Brand Manager

Toronto Parking Authority
08.2022 - 08.2023

Senior Campaign Manager

Postmedia Network
10.2020 - 08.2022

Guest Services Agent

Radisson Suites Airport Hotel
10.2018 - 03.2020

Honours Bachelor of Commerce - Marketing

York University

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Ahmer Azad