Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
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AHMED GHOMRI

Sacramento,CA

Summary

Web Marketing & Localization Program Manager with 12+ years managing global website operations across 12+ markets. Hands-on expertise in CMS (Sitecore, Drupal 9/10; Highly familiar with Contentful), A/B testing, and continuous web optimization. Proven track record in daily content publishing, backlog triage, localization workflow tooling (Lingotek, MemoQ, Trados, Memsource/Phrase), and building scalable processes for marketing web technologies. Skilled at cross-functional stakeholder communication, sprint planning, and ensuring web standards, velocity, and business alignment.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Web Marketing & Localization Program Manager

ALLDATA, AN AUTOZONE COMPANY
09.2020 - Current
  • Owned daily CMS publishing (Sitecore, Drupal) across 12+ regions, ensuring consistency with brand strategy and marketing goals.
  • Triaged incoming WebOps backlog; partnered with stakeholders to scope tasks, define requirements, and deliver sprint-ready stories.
  • Built scalable glossary/TM processes within the TMS/CAT and optimized translation workflows (Phrase, MemoQ, Trados, Lingotek), cutting cycle times 30%.
  • Implemented A/B tests and LQA workflows, driving 15% engagement lift and higher quality scores.
  • Partnered with engineering to enforce i18n best practices (encodings, date/number formats, RTL/LTR readiness).
  • Maintained WebOps process documentation in Confluence and facilitated weekly stand-ups with cross-functional teams.
  • Independently led and executed all website translation projects, ensuring timely initiation, execution, and delivery in collaboration with translation vendors and global regional partners.
  • Collaborated with UI-UX team to conceptualize, design, and implement new features that are aligned with a global market.
  • Conducted Pseudo-Localization for new localized content to ensure i18n is well implemented as part of the publishing workflow.
  • Prepared text source content databases and localized assets (images, videos, graphics...) to ensure compatibility with localization workflow for globalization.
  • Developed comprehensive trainings for less experienced and new team members.
  • Managed LSP vendors relationships both on a contractual/SLA level and customization of the tools to meet our l10n/i18n needs.

Technical Editor IV / Tech Support Specialist II

ALLDATA, AN AUTOZONE COMPANY
10.2011 - 09.2020
  • Directed web content localization for ALLDATA Europe, managing end-to-end projects from intake through CMS publishing and stakeholder delivery.
  • Built and maintained multilingual glossaries, taxonomies, and ontologies to improve web content consistency and reduce turnaround time and cost.
  • Developed automated linguistic and publishing tools to streamline workflows for editors and accelerate web content delivery.
  • Effectively communicated risks, blockers, and solutions to leadership and stakeholders at all project stages.
  • Managed and prioritized Jira backlog stories, ensuring on-time delivery aligned with business urgency and web standards.
  • Delivered multiple localized web projects across European markets, ensuring consistency with brand and market objectives.
  • Created repeatable, scalable processes for web content publishing and localization, saving both time and resources.
  • Led multilingual publishing efforts, including the release of 80M+ localized web articles across EMEA.
  • Queried and managed SQL databases to support content reporting and workflow tracking.
  • Customized and optimized Apache Solr queries to improve website search performance and user experience.
  • Executed HTML customization and formatting conversions to maintain brand consistency and web readiness across markets.

EMEA Developer Support

Apple Inc.
03.2009 - 09.2011
  • Delivered localized B2B marketing & developer documentation in Arabic/French.
  • Supported CMS publishing and knowledge base updates across EMEA.
  • Translated B2B legal and marketing materials between English, French and Arabic,
  • Supported European government entities in getting them up and running with iOS apps,
  • Verified and authenticated foreign legal documents for business entities,


Education

Master of Arts - Translation Studies

University of Portsmouth
United Kingdom
06-2016

Skills

  • Web CMS: Contentful (highly familiar), Sitecore, Drupal 9/10
  • Web Marketing Ops: A/B testing, personalization, backlog triage
  • Localization & Translation Tools: Lingotek, MemoQ, Trados, Memsource/Phrase
  • Collaboration & Project Management: Jira, Confluence, Slack, Zoom, Google Suite
  • Analytics & Optimization: Google Tag Manager, web performance metrics
  • Multilingual Web publishing workflow automation
  • Agile/Scrum: Sprint planning, documentation, backlog grooming
  • Data Mining
  • XML, HTML and Web Publishing
  • Program and Project Management
  • Corpus Analysis
  • In-Context Clusters, Multilingual Glossary & Terminology Creation
  • PLP, PDP, Cart & Checkout
  • E-Commerce

Certification

  • Certificate In Localization: Customizing Software For The World. University of Washington; Professional & Continuing Education
  • Certificate In Localization Engineering. University of Washington; Professional & Continuing Education
  • Localization Project Management Certification. The Localization Institute
  • Global Digital Marketing & Localization Certification. The Localization Institute
  • Continuous Localization Meets AI. Translastars

Languages

English
Full Professional
French
Native or Bilingual
Arabic
Native or Bilingual

Timeline

Web Marketing & Localization Program Manager

ALLDATA, AN AUTOZONE COMPANY
09.2020 - Current

Technical Editor IV / Tech Support Specialist II

ALLDATA, AN AUTOZONE COMPANY
10.2011 - 09.2020

EMEA Developer Support

Apple Inc.
03.2009 - 09.2011

Master of Arts - Translation Studies

University of Portsmouth

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