AHMED GHOMRI
Sacramento,CA
Summary
Web Marketing & Localization Program Manager with 12+ years managing global website operations across 12+ markets. Hands-on expertise in CMS (Sitecore, Drupal 9/10; Highly familiar with Contentful), A/B testing, and continuous web optimization. Proven track record in daily content publishing, backlog triage, localization workflow tooling (Lingotek, MemoQ, Trados, Memsource/Phrase), and building scalable processes for marketing web technologies. Skilled at cross-functional stakeholder communication, sprint planning, and ensuring web standards, velocity, and business alignment.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Web Marketing & Localization Program Manager
ALLDATA, AN AUTOZONE COMPANY
09.2020 - Current
- Owned daily CMS publishing (Sitecore, Drupal) across 12+ regions, ensuring consistency with brand strategy and marketing goals.
- Triaged incoming WebOps backlog; partnered with stakeholders to scope tasks, define requirements, and deliver sprint-ready stories.
- Built scalable glossary/TM processes within the TMS/CAT and optimized translation workflows (Phrase, MemoQ, Trados, Lingotek), cutting cycle times 30%.
- Implemented A/B tests and LQA workflows, driving 15% engagement lift and higher quality scores.
- Partnered with engineering to enforce i18n best practices (encodings, date/number formats, RTL/LTR readiness).
- Maintained WebOps process documentation in Confluence and facilitated weekly stand-ups with cross-functional teams.
- Independently led and executed all website translation projects, ensuring timely initiation, execution, and delivery in collaboration with translation vendors and global regional partners.
- Collaborated with UI-UX team to conceptualize, design, and implement new features that are aligned with a global market.
- Conducted Pseudo-Localization for new localized content to ensure i18n is well implemented as part of the publishing workflow.
- Prepared text source content databases and localized assets (images, videos, graphics...) to ensure compatibility with localization workflow for globalization.
- Developed comprehensive trainings for less experienced and new team members.
- Managed LSP vendors relationships both on a contractual/SLA level and customization of the tools to meet our l10n/i18n needs.
Technical Editor IV / Tech Support Specialist II
ALLDATA, AN AUTOZONE COMPANY
10.2011 - 09.2020
- Directed web content localization for ALLDATA Europe, managing end-to-end projects from intake through CMS publishing and stakeholder delivery.
- Built and maintained multilingual glossaries, taxonomies, and ontologies to improve web content consistency and reduce turnaround time and cost.
- Developed automated linguistic and publishing tools to streamline workflows for editors and accelerate web content delivery.
- Effectively communicated risks, blockers, and solutions to leadership and stakeholders at all project stages.
- Managed and prioritized Jira backlog stories, ensuring on-time delivery aligned with business urgency and web standards.
- Delivered multiple localized web projects across European markets, ensuring consistency with brand and market objectives.
- Created repeatable, scalable processes for web content publishing and localization, saving both time and resources.
- Led multilingual publishing efforts, including the release of 80M+ localized web articles across EMEA.
- Queried and managed SQL databases to support content reporting and workflow tracking.
- Customized and optimized Apache Solr queries to improve website search performance and user experience.
- Executed HTML customization and formatting conversions to maintain brand consistency and web readiness across markets.
EMEA Developer Support
Apple Inc.
03.2009 - 09.2011
- Delivered localized B2B marketing & developer documentation in Arabic/French.
- Supported CMS publishing and knowledge base updates across EMEA.
- Translated B2B legal and marketing materials between English, French and Arabic,
- Supported European government entities in getting them up and running with iOS apps,
- Verified and authenticated foreign legal documents for business entities,
Education
Master of Arts - Translation Studies
University of Portsmouth
United Kingdom06-2016
Skills
- Web CMS: Contentful (highly familiar), Sitecore, Drupal 9/10
- Web Marketing Ops: A/B testing, personalization, backlog triage
- Localization & Translation Tools: Lingotek, MemoQ, Trados, Memsource/Phrase
- Collaboration & Project Management: Jira, Confluence, Slack, Zoom, Google Suite
- Analytics & Optimization: Google Tag Manager, web performance metrics
- Multilingual Web publishing workflow automation
- Agile/Scrum: Sprint planning, documentation, backlog grooming
- Data Mining
- XML, HTML and Web Publishing
- Program and Project Management
- Corpus Analysis
- In-Context Clusters, Multilingual Glossary & Terminology Creation
- PLP, PDP, Cart & Checkout
- E-Commerce
Certification
- Certificate In Localization: Customizing Software For The World. University of Washington; Professional & Continuing Education
- Certificate In Localization Engineering. University of Washington; Professional & Continuing Education
- Localization Project Management Certification. The Localization Institute
- Global Digital Marketing & Localization Certification. The Localization Institute
- Continuous Localization Meets AI. Translastars
Languages
English
Full Professional
French
Native or Bilingual
Arabic
Native or Bilingual
Timeline
Web Marketing & Localization Program Manager
ALLDATA, AN AUTOZONE COMPANY
09.2020 - Current
Technical Editor IV / Tech Support Specialist II
ALLDATA, AN AUTOZONE COMPANY
10.2011 - 09.2020
EMEA Developer Support
Apple Inc.
03.2009 - 09.2011
Master of Arts - Translation Studies
University of Portsmouth