Summary
Overview
Work History
Education
Skills
Timeline
Generic

Aharon Lara

Encino

Summary

Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.

Overview

5
5
years of professional experience

Work History

Sales Manager

Coffee Machine Depot
Los Angeles
04.2023 - Current
  • Strategic Account Acquisition & Expansion
    Proven success in landing major accounts (e.g., LaLa Land Kind, Community Goods, Makenna Coffee, Bluestone Lane) and expanding relationships into long-term, high-value contracts for equipment.
  • Team Leadership & Sales Coaching
    Experienced in leading, mentoring, and developing high-performing sales teams to exceed revenue targets in a fast-paced B2B environment.
  • Inventory & Product Oversight
    Oversee product stock levels, manage equipment availability, and ensure alignment between sales strategy and supply chain.
  • Sales Strategy Development
    Create and implement targeted outreach strategies, sales scripts, and territory planning to drive lead generation and conversion.
  • Client Relationship Management
    Maintain strong rapport with key clients, ensuring satisfaction, repeat business, and referral opportunities.
  • High-Volume Sales Execution
    Consistently achieve $350K–$450K+ in monthly personal sales.

Sales Executive

Coffee Machine Depot USA
Los Angeles
01.2022 - 04.2023
  • Consultative Selling & Product Matching
    Ability to identify client needs and recommend tailored equipment solutions that align with budget, volume, and goals.
  • Territory & Account Management
    Maintain and grow client accounts, ensuring long-term satisfaction, repeat business, and referrals.
  • Market Awareness & Product Positioning: A deep understanding of the specialty coffee landscape, competitive equipment offerings, and how to position CMD's value proposition.
  • Market Position: Understanding where our Coffee Machine Depot was positioned in market share and where our services and certain products outshined our competitors.
  • Achieving Mastery in Negotiations: Understanding how to leverage deals based on awareness of competitors inventory levels and ability to source certain machines.

Sales Associate

Coffee Machine Depot USA
Los Angeles
10.2020 - 01.2022
  • Specialty Coffee Equipment Knowledge – Deep understanding of espresso machines, grinders, brewers, and water filtration systems tailored to cafes and roasteries.
  • Customer Needs Analysis – Ability to assess client needs and recommend machines and setups that match their volume, budget, and coffee goals.
  • B2B Sales Proficiency – Experience selling to coffee shops, restaurants, hotels, and corporate clients, with long-term relationship building.
  • Identifying hot leads from cold leads - learning to differentiate which leads are worth investing time into and which ones can be followed up at a later date.
  • Technical Demonstration and Education – Skilled in demonstrating equipment functionality and brewing techniques to customers and prospects.
  • Strong Communication & Listening Skills – Building trust and rapport with diverse clientele, from first-time café owners to seasoned operators.
  • Goal-Oriented & Results-Driven – Consistently hitting or exceeding sales quotas through persistence and solution-driven selling.

Sales Executive

Quill.com
Torrance
06.2020 - 10.2020
  • Expanded customer base through outside B2B sales across various verticals.
  • Utilized Salesforce to identify and pursue new leads while managing client relationships.
  • Maintained client engagement with structured follow-up schedules and consistent communication.
  • Provided in-depth product knowledge to guide clients during digital purchasing processes.

Education

Bachelor of Science - Health Administration

University of Oklahoma
Norman, OK
05-2020

Skills

  • Account management
  • Sales strategy
  • Inventory oversight
  • Product demonstration
  • Market positioning
  • Customer relationship management
  • Consultation
  • Excel
  • Word
  • Shopify
  • Quickbooks

Timeline

Sales Manager

Coffee Machine Depot
04.2023 - Current

Sales Executive

Coffee Machine Depot USA
01.2022 - 04.2023

Sales Associate

Coffee Machine Depot USA
10.2020 - 01.2022

Sales Executive

Quill.com
06.2020 - 10.2020

Bachelor of Science - Health Administration

University of Oklahoma

Similar Profiles

CREATE PROFILE
Aharon Lara