Afifa Ahmad
Calgary,Canada
Summary
A seasoned and adaptable digital marketer with over 5 years of experience in social media marketing and a proven track record of success in various roles, including creative lead and public relations executive. Possesses excellent communication skills and in-depth knowledge of the ever-changing trends in the digital landscape. Expert in social media strategy and proficient in using Canva to create compelling marketing campaigns. Currently in the process of learning Figma to further enhance design capabilities. Adept at collaborating with cross-functional teams to drive brand awareness and engagement. Ready to bring innovative strategies and a results-driven approach to propel business growth.
Overview
3
3
years of professional experience
Work History
Social Media Manager
New Buzz Marketing
10.2023 - Current
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Increased brand awareness by developing and implementing effective social media strategies.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Utilized user-generated content effectively showcasing positive customer experiences enhancing credibility.
- Coordinated influencer partnerships, leveraging their reach to expand brand visibility.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
SALES CONSULTANT
CALGARY FLOORING BOUTIQUE
04.2023 - 10.2023
- Advised clients on appropriate product selections based on their unique needs, ensuring optimal satisfaction levels upon purchase.
- Used consultative sales techniques to understand customer needs and recommend relevant products and services.
- Provided sales and customer service assistance to walk-in traffic
- Responded to telephone and in-person requests for information.
- Fulfilled orders and sourced products to meet rigorous customer delivery schedules.
- Maximized customer retention by resolving issues quickly.
- Boosted customer satisfaction by providing personalized consultations and tailored product recommendations.
CREATIVE LEAD
HABIB UNIVERSITY
09.2022 - 12.2022
- Partnered closely with senior leadership and creative team to accumulate and disseminate best practices.
- Translated marketing objectives into creative strategies, designs and plans
- Created cohesive visual storytelling across multiple platforms, strengthening brand consistency.
- Supported projects by developing and producing promotional content such as trailers and commercials
- Met with department heads to translate goals from concept to completion
- Designed work that strongly communicated brand narrative, goals and concepts
- Led creative team meetings to share ideas and bring actionable plans to fruition
- Adjusted tone and content to reach wide range of audiences.
- Handled client communications and led meetings, providing clear direction and consistent updates on design progress.
- Spearheaded rebranding efforts, resulting in improved brand recognition and market positioning.
PUBLIC RELATIONS EXECUTIVE
EAST RIVER DIGITAL
09.2021 - 09.2022
- Managed corporate social media accounts, engaging with followers and driving increased website traffic.
- Communicated with media weekly to build relationships and optimize press coverage.
- Developed campaigns to increase public awareness of company and engage customers.
- Helped with photo and video production and performed visual and sound editing tasks.
- Executed social media plans to create cohesive online presence.
- Strengthened relationships with key industry influencers through targeted outreach efforts.
- Created engaging multimedia content for use in digital public relations campaigns, driving greater online engagement from target audiences.
Education
BACHELOR IN COMMUNICATION AND DESIGN -
HABIB UNIVERSITY
Pakistan 06.2021
Skills
- Social Media Management
- Content Strategy
- Teamwork and Collaboration
- Content Creation
- Content scheduling
- Digital Media
- Excellent Multitasking
- Social Media Strategy
- Content Development
- Critical Thinking
- Problem-Solving
- Influencer Marketing
Timeline
Social Media Manager
New Buzz Marketing
10.2023 - Current
SALES CONSULTANT
CALGARY FLOORING BOUTIQUE
04.2023 - 10.2023
CREATIVE LEAD
HABIB UNIVERSITY
09.2022 - 12.2022
PUBLIC RELATIONS EXECUTIVE
EAST RIVER DIGITAL
09.2021 - 09.2022
BACHELOR IN COMMUNICATION AND DESIGN -
HABIB UNIVERSITY