Fashion E-Commerce and Creative Operations Professional experienced in building and managing fashion platforms from inception. Delivered impactful fashion shoots and digital storefront operations by coordinating resources, vendors, and budgets, resulting in cohesive visual content and enhanced customer experiences. Focused on leveraging commercial acumen and creative vision to streamline e-commerce operations and drive brand identity.
Overview
5
5
years of post-secondary education
1
1
year of professional experience
Work History
E-COMMERCE & CREATIVE OPERATIONS DIRECTOR
Our Fashion Archive (OFA)
Vancouver, BC
09.2025 - Current
Creative direction: Develop visual direction for product launches and brand storytelling, ensuring photography, styling, product presentation, and digital content work together as one consistent brand experience.
E-commerce production: Direct e-commerce shoots from concept to final assets, including hiring and coordinating photographers, selecting and coordinating models, renting the studio, sourcing equipment, styling the model, planning the shoot, and directing on set.
E-commerce management: Built and launched OFA's Shopify website from scratch and manage the complete product catalogue, including product uploads, images, descriptions, sizes, colour variants, pricing, collections, inventory, and shipping.
Digital merchandising: Organize and present products across online store, ensuring cohesive fashion identity, clear product information, and aesthetically considered customer experience.
Operations & problem solving: Coordinate people, vendors, equipment, schedules, product, and production logistics independently, often working with limited resources and solving issues in real time to keep projects moving.
Inventory & fulfillment: Manage product inventory and fulfillment workflows, organize product information, and coordinate shipping requirements for day-to-day e-commerce operations.
SHOP LEAD / EDUCATOR
Kit and Ace
Vancouver, BC
08.2025 - Current
Lead day-to-day floor operations: directing shift priorities, maintaining store standards, and enhancing customer experience in premium fashion retail environment.
Clienteling: Build repeat clientele through product knowledge, styling, personalized recommendations, and relationship-based service.
Manage inventory accuracy: process shipments, replenish products, and reconcile sales to maintain store efficiency.
Team support: Work closely with store leadership and educators to adapt workflows to changing staffing needs while maintaining service and operational standards.