Addy Nikam
Kitchener,ON
Summary
High-performing sales and e-commerce expert with a decade of experience generating over $1 million in annual revenue and achieving quota exceeding 127%. Skilled in consultative selling and adept at handling objections to close significant deals. Proven success in hands-on management of the Amazon FBA brand lifecycle, scaling profitable opportunities with launch budgets over $30,000.
Overview
12
12
years of professional experience
Work History
E-commerce Account Manager
Brand Solura
Kitchener, ON
01.2024 - Current
- Brand Scaling: Launched and scaled 2 SKUS, selling 700+ units while maintaining a 98% in-stock rate.
- Financial Management: Managed a $30,000 investment and achieved a break-even milestone within 6 months.
- Market Analysis: Leveraged data modeling and Helium 10 to identify high-margin sub-categories in the Home Improvement and Kitchen sectors.
- Optimization: Improved Click-Through Rate (CTR) by 18% through SEO-driven listing optimization and keyword strategy.
- Quality Control: Maintained a 4.8+ star rating through zero-defect sourcing and strict China-based supplier audits.
- Logistics: Reduced costs by 15% via bulk freight consolidation and optimized packaging to lower Amazon Pick & Pack fees.
- Market Expansion: Conducting intensive R&D in the Home Improvement and Kitchen sectors to identify high-demand, low-competition niches.
Operations & Sales Strategy Lead
SleepEzz Mattress Express
Kitchener, ON
01.2024 - 01.2025
- Systems & CRM: Managed ERP to centralize customer data and inventory, maintaining 100% stock accuracy.
- Workforce Management: Acted as Master Schedule Coordinator for all staff, optimizing floor coverage to meet peak traffic demands.
- Procurement & Inventory: Directed vendor negotiations and data-driven 'Bundle & Save' strategies to accelerate SKU turnover.
- Sales & Incentives: Led floor sales and designed incentive programs that increased Average Order Value (AOV) by 20%.
- Logistics & Safety: Designed delivery frameworks and safety protocols, reducing product damage by 15%.
- Financial Optimization: Audited P&L statements and implemented route-density scheduling to lower delivery overhead by 12%.
Product Sales Advisor
Sleep Country Canada
Toronto, ON
01.2014 - 01.2024
- Revenue Growth: Consistently generated $1M+ in annual revenue and exceeded targets up to 127%.
- Strategic Impact: Increased store revenue by 35% in late 2023 and earned multiple top sales performer awards.
- High-Value Sales: Sold over 600 certified stock clearance products through expert consultative presentations.
- Event Sales: Drove $300K-$500K in single-day revenue at home shows with 60% margins via team-based selling.
Education
Sales Force Operations Certificate -
Udemy
Kitchener, ON04-2026
Google AI Professional Certificate -
Google
Kitchener, ON04-2026
Post Graduate Global Business Management -
Humber Business College
Toronto, ON01-2012
Bachelor of Business Administration -
University of Pune
Pune, MH01-2009
Skills
- Presentation skills
- Closing techniques
- Operations management
- Customer relationship management
- Business development and planning
- Goal setting and achievement
- Organizational skills
- Problem-solving abilities
Education Certifications
- Post Graduate Global Business Management, Humber Business College, Toronto, ON, Canada, 12/31/12
- Bachelor of Business Administration, University of Pune, Pune, MH, India, 12/31/09
- Advanced Amazon FBA Mastery, Private Label, PPC Strategy & Brand Scaling
- Sales Force Operations Certificate, In Progress
- Google AI Professional Certificate, In Progress
Awards
- Top Sales & Sleep Expert, Sleep Country
- 12/31/16
- 12/31/18
- 12/31/20
- 12/31/21
- Runner Up, Sleep Country, 12/31/21
Core Skills Tools
- Sales: Prospecting, Negotiation, Closing, Customer Relationship Building, B2B Sales, Leadership, Time Management, Organization, Multitasking
- E-commerce: SEO Listings, PPC (ACOS/ROAS), Amazon Seller Central
- Analytics: Helium 10, Jungle Scout, Excel Reporting
- Operations: CRM, Inventory Management, Purchasing
- Supply Chain: Sourcing, Logistics (DDP/FOB), Vendor Management
- Finance: P&L, Unit Economics, Forecasting
Timeline
E-commerce Account Manager
Brand Solura
01.2024 - Current
Operations & Sales Strategy Lead
SleepEzz Mattress Express
01.2024 - 01.2025
Product Sales Advisor
Sleep Country Canada
01.2014 - 01.2024
Post Graduate Global Business Management -
Humber Business College
Bachelor of Business Administration -
University of Pune
Sales Force Operations Certificate -
Udemy
Google AI Professional Certificate -
Google