ADRYANA CORTEZ
Claremont
Summary
Editorial leader with seven years of long-form writing and editing experience as co-founder of the iHeartRadio Original podcast Red Pilled America. Skilled in topic selection, narrative structure, and shaping a distinctive editorial voice. My background in culture and messaging strategy for Fortune 500 brands sharpens my ability to identify trends and craft compelling content. I bring strong editorial judgment and the ability to elevate writers across platforms.
Overview
29
29
years of professional experience
Work History
Founder & Creative Director
Adryana Jade
01.2024 - Current
- Create original daily editorial content blending style, cultural commentary, and storytelling for a rapidly growing midlife-focused audience.
- Write, film, and edit Reels and photo features, ensuring cohesive narrative structure and visual identity across posts.
- Develop content strategy and editorial calendar, aligning themes with seasonal trends, audience insights, and platform analytics.
- Produce written copy for captions, storytelling posts, and brand collaborations, maintaining a consistent and engaging editorial voice.
- Manage brand communications, including community engagement, message responses, and audience growth initiatives.
- Analyze performance data to refine content approach and optimize engagement, reach, and follower growth.
- Oversee cross-platform editorial presence, maintaining tone, imagery, and voice across Instagram, LTK, and related channels.
- Digital fashion & lifestyle editorial brand
Co-Creator, Writer & Editor
Red Pilled America
11.2018 - Current
- Write and develop deeply reported narrative episodes for a show consistently ranked in the Top 100 iHeartRadio podcasts and Top 10 in its category.
- Shape editorial direction and select episode topics, identifying cultural trends, controversial issues, and underreported angles with strong opinion relevance.
- Edit story drafts and scripts, sharpening argumentation, structure, clarity, and narrative force to strengthen the show's distinctive editorial voice.
- Conduct primary research and gather source materials to ensure accuracy, context, and strong point-of-view storytelling.
- Record and narrate episodes, delivering authoritative, engaging long-form commentary aligned with brand tone.
- Edit and mix audio to produce broadcast-quality episodes under tight weekly deadlines.
- Manage end-to-end publication, including distribution platform uploads and written summaries on RedPilledAmerica.com (WordPress).
- Write promotional copy and advertising scripts for Premiere Radio Networks, adapting editorial themes into compelling messaging.
- Develop and publish social content to amplify episodes and engage national audiences across platforms.
- Long-form narrative journalism podcast
SVP, Marketing & Communications
Inform Ventures
03.2003 - 11.2018
- Directed narrative development and messaging strategy for Fortune 500 clients, shaping campaign storylines, scripts, and editorial materials across digital, experiential, and broadcast platforms.
- Led cross-functional creative teams, providing editorial oversight, content guidance, and quality control on all written and visual campaign outputs.
- Identified cultural, generational, and political trends to inform strategy - skills directly applicable to opinion development and issue framing.
- Wrote and edited high-visibility messaging, including campaign scripts, branded short films, press materials, and debate-series content.
- Managed multimillion-dollar creative projects, overseeing timelines, budgets, talent, and final editorial delivery under intense public scrutiny.
- Co-created Lexus's 'Intersect by Lexus' concept, developing the brand's cultural narrative and supporting editorial voice for a nine-figure global initiative.
- Produced national experiential and broadcast events, shaping story-driven unveiling campaigns (e.g., Lexus LS 460 world premiere; Lexus CT 'Darker Side of Green' debate series).
- Oversaw national media communications for Toyota's Scion brand launch - crafting press narratives, securing coverage, and framing brand storytelling widely cited as an industry success.
- Worked extensively with Hollywood talent, writers, performers, and cultural figures, demonstrating high-level editorial judgment and creative collaboration.
- Publicity & marketing agency
Visual Merchandising Manager
BCBG Max Azria
05.1997 - 03.2003
- Developed narrative-driven seasonal concepts and visual stories across window displays, floor sets, and national merchandising campaigns.
- Analyzed trend data to inform creative direction and editorial-style seasonal reporting.
- Collaborated with buying and marketing teams to ensure brand voice, visual storytelling, and customer insights aligned across channels.
- Fashion retail brand
Education
Design -
California State University Long Beach
06-1998
Skills
- Microsoft Office Suite
- WordPress
- Audio editing and production
- Editorial direction
- Narrative writing
- Copyediting
- Voice narration
- Social media strategy
- Content development
- Audience analysis
- Brand messaging
Languages
- Fluent in English & Spanish
Timeline
Founder & Creative Director
Adryana Jade
01.2024 - Current
Co-Creator, Writer & Editor
Red Pilled America
11.2018 - Current
SVP, Marketing & Communications
Inform Ventures
03.2003 - 11.2018
Visual Merchandising Manager
BCBG Max Azria
05.1997 - 03.2003
Design -
California State University Long Beach