Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Timeline
Generic

ADRIEN J FODJO

Summary

"I strive to understand the problematic and challenges of a company in order to offer a valuable insight and to contribute to the decision making process"

Innovative and Agile marketing leader with 10 + years of experience delivering exceptional marketing campaigns and cutting-edge strategies. Extensive knowledge of local, national and international market trends. Detail-oriented, attentive and decisive leader.

Overview

13
13
years of professional experience

Work History

Business Development & Marketing Director

Muraflex
01.2023 - Current
  • Responsible for building and maintaining a strong brand identity. Ensure consistent brand messaging and visual representation across all marketing channels.
  • Lead creation and execution of marketing campaigns across different channels such as digital media, print advertising, social media, email marketing, videos and more.
  • Responsible for developing and implementing effective marketing strategies aligned with overall business objectives.
  • Analyze market trends and conduct market research, customer behavior, industry trends, and competitive landscape to identify opportunities and define target audiences.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing, Commercial Offer & Innovation Director

Muraflex
02.2020 - 12.2022
  • Served as a trusted advisor to market leaders, and worked with the board of directors to plan and execute a full complement marketing activities, to drive market growth.
  • Created and executed the plans aligned with the local go-to market strategy and priorities, to support the lead generation and build eminence.
  • Demonstrated skills as a team player by leading through trust and professional respect, including a strong evidence on leadership and coaching level.
  • Managed the budget planning and reporting with the ability to link marketing lead generation and experience with demand generation, lead tracking and ROI.

Marketing, Business & Acquisition Director

Rio Tinto
10.2016 - 12.2019
  • Created a web portal to transform the intranet system into a dynamic website improving communication flow and adding an effective sales tool for the territorial sales managers.
  • Managed corporate marketing and communications functions, overseeing a 1.4M budget and a 4 members team.
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).
  • Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns with diverse internal organizations that propelled sales from 1.2M (2017) to a projected 3.5M by 2019 year- end.

Marketing and Brand Senior Manager

L'Oreal
05.2011 - 03.2016
  • Occupied the position as Marketing & Creative services Project Manager from 2012 to 2014 and the position of Marketing & Account Manager from 2011 to 2012
  • Expanded client base by 52% in two years by consistently delivering goal surpassing marketing results and ensuring complete client satisfaction.
  • Earned commendations from client executives for communication deliverable that targeted desired audiences and articulated the value of products and services.
  • Served as the primary point of contact for Account Management with creative, communications, and strategy, insights analytic colleagues for campaign execution.
  • Provided day-to-day work guidance to the project team, which may include internal agency, vendors/contractors, and consultants.
  • Organized, plan, and leaded campaign and project status and progress meetings; documents project summary; and provides Account Manager and senior leadership ongoing updates concerning campaign and project completion.
  • Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts (500K to 1M+ initial contracts)
  • Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

Education

Bachelor - Business Relations, Political & Economical Sciences

University of Montreal
Montreal, QC

Associate of Arts - Customer Relationship Marketing

HEC Montréal
Montreal, QC

MBA -

HEC Montréal
Montreal, QC
12.2024

Skills

  • KPIs implementation, Business Development and tool improvement
  • Business Intelligence & Market Analysis
  • Project & Portfolio Manager Management
  • Marketing Strategies
  • CRM Operation Support
  • Product Positioning
  • Interpersonal & Client services
  • Interactive Communication

Accomplishments

  • Implanted a new tool at Rio Tinto to track the different vendors, sales activities on local, national and international scale.
  • Implanted a digital transformation strategy to better document, resolve issues and handle escalations with the Operation team at Muraflex.
  • Won "Best Project of the Year" at l'Oreal for the active participation as a main sponsor


Languages

English
Native or Bilingual
French
Native or Bilingual

Timeline

Business Development & Marketing Director

Muraflex
01.2023 - Current

Marketing, Commercial Offer & Innovation Director

Muraflex
02.2020 - 12.2022

Marketing, Business & Acquisition Director

Rio Tinto
10.2016 - 12.2019

Marketing and Brand Senior Manager

L'Oreal
05.2011 - 03.2016

Bachelor - Business Relations, Political & Economical Sciences

University of Montreal

Associate of Arts - Customer Relationship Marketing

HEC Montréal

MBA -

HEC Montréal

Similar Profiles

CREATE PROFILE
ADRIEN J FODJO