Summary
Overview
Work History
Education
Skills
Accomplishments
Strengths
Timeline
Generic

ADRIEN J FODJO

Montreal,QC

Summary

Agile Marketer, recognized for building strong customer base and achieving sales targets. Extensive knowledge of local, national and international market trends. Organized individual with expertise in brand building, strategic planning and trend analysis.

"I strive to understand the problematic and challenges of a company in order to offer a valuable insight and to contribute to the decision making process"

Overview

12
12
years of professional experience

Work History

Business Development & Marketing Director

Muraflex
01.2023 - Current
  • Responsible for building and maintaining a strong brand identity. Ensure consistent brand messaging and visual representation across all marketing channels.
  • Lead creation and execution of marketing campaigns across different channels such as digital media, print advertising, social media, email marketing, videos and more.
  • Responsible for developing and implementing effective marketing strategies aligned with overall business objectives.
  • Analyze market trends and conduct market research, customer behavior, industry trends, and competitive landscape to identify opportunities and define target audiences.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Marketing, Commercial Offer & Innovation Manager

Metro Inc
02.2020 - 12.2022
  • Served as a trusted advisor to market leaders, and worked with the board of directors to plan and execute a full complement marketing activities, to drive market growth.
  • Created and executed the plans aligned with the local go-to market strategy and priorities, to support the lead generation and build eminence.
  • Demonstrated skills as a team player by leading through trust and professional respect, including a strong evidence on leadership and coaching level.
  • Managed the budget planning and reporting with the ability to link marketing lead generation and experience with demand generation, lead tracking and ROI.

Marketing, Business & Acquisition Manager

Rio Tinto
10.2016 - 12.2019
  • Created a web portal to transform the intranet system into a dynamic website improving communication flow and adding an effective sales tool for the territorial sales managers.
  • Managed corporate marketing and communications functions, overseeing a 1.4M budget and a 4 members team.
  • Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an average of 15% under-budget (without compromising business growth goals).
  • Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns with diverse internal organizations that propelled sales from 1.2M (2017) to a projected 3.5M by 2019 year- end.

Account Manager & Senior Brand Specialist

L'Oreal
06.2014 - 03.2016
  • Expanded client base by 52% in two years by consistently delivering goal surpassing marketing results and ensuring complete client satisfaction.
  • Earned commendations from client executives for communication deliverable that targeted desired audiences and articulated the value of products and services.
  • Served as the primary point of contact for Account Management with creative, communications, and strategy, insights analytic colleagues for campaign execution.
  • Provided day-to-day work guidance to the project team, which may include internal agency, vendors/contractors, and consultants.
  • Organized, plan, and leaded campaign and project status and progress meetings; documents project summary; and provides Account Manager and senior leadership ongoing updates concerning campaign and project completion.

Marketing & Creative Services Project Manager

L’Oreal
04.2012 - 04.2014
  • Nurtured a positive, team oriented working relationship with internal and external clients through regular communication, exemplary client services and continual expectation management.
  • Communicated and simplified complex technical ideas to internal and external stakeholders.
  • Provided transparency and predictability in project delivery and execution and leaded teams to ensure that projects are delivered on time and on budget.
  • Managed day to day operational and tactical aspects of multiple projects and took ownership of project needs/requests from ideation through launch.

Marketing & Business Relations Account Manager

L'Oreal
05.2011 - 04.2012
  • Assumed a lead role in pitch team meetings due to strengths in presentation and negotiation skills, and helped close major accounts (500K to 1M+ initial contracts).
  • Assumed a role regarding researches. Helped to maintain and provided reports on marketing data that will help management determine the most efficient strategic direction.
  • Led the development of the marketing creative for an online campaign to increase product awareness, working with designers to tight deadlines.
  • Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).

Education

Associate of Arts - Customer Relationship Marketing

HEC Montréal
Montreal, QC
12.2017

Bachelor - Business Relations, Political & Economical Sciences

University of Montreal
Montreal, QC
12.2011

Skills

  • KPIs implementation, Business Development and tool improvement
  • Business Intelligence & Market Analysis
  • Project & Portfolio Manager Management
  • Marketing Strategies
  • CRM Operation Support
  • Product Positioning
  • Interpersonal & Client services
  • Interactive Communication

Accomplishments

  • Implanted a new tool at Rio Tinto to track the different vendors, sales activities on local, national and international scale.
  • Implanted a digital transformation strategy to better document, resolve issues and handle escalations with the Operation team at Muraflex.
  • Won "Best Project of the Year" at l'Oreal for the active participation as a main sponsor


Strengths

  • Strong leadership
  • Detail oriented
  • Motivator & open minded
  • Decision making
  • Strategic thinking

Timeline

Business Development & Marketing Director

Muraflex
01.2023 - Current

Marketing, Commercial Offer & Innovation Manager

Metro Inc
02.2020 - 12.2022

Marketing, Business & Acquisition Manager

Rio Tinto
10.2016 - 12.2019

Account Manager & Senior Brand Specialist

L'Oreal
06.2014 - 03.2016

Marketing & Creative Services Project Manager

L’Oreal
04.2012 - 04.2014

Marketing & Business Relations Account Manager

L'Oreal
05.2011 - 04.2012

Associate of Arts - Customer Relationship Marketing

HEC Montréal

Bachelor - Business Relations, Political & Economical Sciences

University of Montreal

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ADRIEN J FODJO