Adrian Vaughn Novero

Content Creation and Management

• Produced high-quality, engaging content across various platforms including articles, social media posts, and videos, with a swift turnaround time of 1-6 business days.
• Created engaging articles for NarCity.com and MTLBlog.com; designed cover images and visual content for various digital platforms using Canva, enhancing brand visibility and engagement.

Client Relationship Management

• Guided clients through the entire campaign process—from sales and onboarding to implementation, launch, retention, and satisfaction.
• Strengthened client relationships by consistently delivering high-quality service and support, conducting regular meetings to maintain open lines of communication.

Digital Marketing and Advertising

• Designed and directed advertising campaigns and promotional deals, including creative aspects of advertising initiatives.
• Executed Meta and Google Ad campaigns, optimizing media budgets by analyzing performance data and adjusting strategies to maximize client success.

Strategic Planning and Analysis

• Developed tailored marketing strategies for diverse industries, effectively reaching target audiences.
• Conducted thorough post-campaign analyses and generated detailed campaign reports, maintaining an up-to-date understanding of industry trends and best practices.

Team Building and Leadership

• Collaborated with the Product Manager to interview and select candidates, contributing to team development and expansion.
• Implemented and customized AI solutions, including training on ChatGPT, to streamline workflows and enhance team productivity within the company.

Communication and Meetings

• Regularly conducted sales and client meetings via Google with new and existing clients, ensuring continuous engagement and proactively addressing client needs.

• Client Relationship Management: Proactively engage with clients, serving as their primary point of contact. Foster and nurture long-term partnerships, resulting in 100% client retention in the first quarter of tenure.
• Account Growth and Retention: Identified lucrative opportunities for account growth and successfully upsold 6 different SaaS products and 6 sub-products. Developed effective retention strategies, resulting in a remarkable 20% increase in overall revenue. Played a key role in exceeding MRR targets through successful upgrades and upselling initiatives.
• Marketing: Developed marketing initiatives & making creative adjustments to dealership websites aesthetics. Developed and executed marketing strategies based on client budgets, enhancing their online presence and driving engagement & website traffic. Ensuring sales conversions
• Needs Assessment and Solution Development: Conduct thorough needs assessments to understand clients' business objectives and pain points. Collaborate with internal teams to develop tailored solutions that address client needs effectively.
• Strategic Planning and Execution: Develop account plans and strategies to achieve revenue targets and exceed client expectations. Implement plans through effective project management, ensuring timely delivery of solutions.
• Communication and Presentations: Deliver impactful presentations and reports to clients, clearly communicating the value of products or services. Maintain open lines of communication, promptly addressing client inquiries and concerns.
• Relationship Building: Build strong relationships with key stakeholders within client organizations. Network and engage with industry professionals to expand business opportunities.
• Sales Forecasting and Reporting: Monitor and analyze sales metrics, track account performance, and provide regular reports to management. Forecast sales projections and contribute to overall sales strategy.
• Cross-functional Collaboration: Collaborate with internal teams, such as marketing, product development, and customer support, to ensure seamless execution and delivery of client solutions.
• Customer Success: Continuously monitor client satisfaction, gather feedback, and take necessary actions to ensure high levels of customer success. Strive for long-term partnerships based on trust and mutual benefit.
• Market and Competitor Analysis: Stay updated on industry trends, market conditions, and competitors' activities. Use this knowledge to identify new business opportunities and maintain a competitive edge.
• Proficient in utilizing Hubspot CRM to manage customer relationships, track sales activities, and drive business growth.

• Developed strong, honest and open customer relationships by presenting informational sales presentations to potential customers.
• Crafted persuasive cold calling scripts and tailored messaging to engage prospects and effectively communicate the value proposition.
• Conducted database research to identify potential leads and determine contact information.
• Created customized marketing emails to increase product awareness.
• Consistently achieved or exceeded cold calling targets, resulting in a steady flow of qualified leads and increased sales opportunities.
• Developed and implemented strategic cold calling campaigns to generate new leads and expand the customer base.
• Cross-sold products and services to clients to secure additional business and grow revenue streams.
• Achieved recognition as the top demo booker within the first month and have been in the top 3 demo bookers.
• Demonstrated outstanding sales performance, earning the title of top salesperson within three months of joining the company.
• Promoted to a higher role within the organization in less than a year, reflecting exceptional performance, dedication, and commitment to delivering results.
• worked in a remote, work-from-home environment with minimal supervision, consistently meeting and exceeding sales targets.
• Attended virtual department meetings, contributing to ongoing improvement initiatives and addressing emerging performance concerns.

• Implemented effective up-selling strategies to maximize revenue by recommending accessories and additional purchases.
• Conducted market research to develop brand strategies and maintain a consistent client base.
• Built strong relationships with key industry clients by providing accurate pricing and credit terms to meet their objectives.
• Generated and converted leads through proactive prospecting and client development techniques.
• Achieved exceptional sales performance in a competitive automotive sales environment.
• Collaborated with the marketing team to develop and execute successful campaigns and marketing strategies.
• Utilized social media platforms to engage with customers, strengthen relationships, and monitor online presence.
• Optimized search engine visibility through content creation and keyword optimization.
• Created compelling marketing materials, including advertisements and promotional content.
• Provided exceptional customer service and support throughout the sales process, ensuring customer satisfaction and repeat business.
• Demonstrated strong negotiation skills, successfully closing deals and securing favorable terms for both the dealership and clients.
• Managed Facebook & Instagram listings & leads

• Designed eye-catching event collateral, contributing to successful fundraising campaigns.
• Created engaging social media graphics that drove user engagement and increased online visibility.
• Revamped marketing collateral for trade shows, leading to higher booth traffic and greater lead generation opportunities.
• Conceptualized unique logo designs for startups, establishing strong visual identities that resonated with target markets.
• Researched trends and projected industry changes to capitalize on emerging opportunities.
• Developed display, marketing and packaging materials to support product branding strategies.
• Developed creative design for print materials, brochures, banners and signs.
• Completed final touches for projects such as images sizes and font selection.
• Put together videos for social media, advertising and informational purposes.
• Built corporate brands by designing cohesive looks between elements such as logos and letterheads.
• Developed creative content for print materials, banners and signs.
• Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
• Optimized digital assets for seamless integration into web designs, enhancing user experience and site functionality.