Summary
Overview
Work History
Education
Skills
Other Experiences
Timeline
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Adriana Donoso

Calgary,AB

Summary

Dynamic professional with marketing and commercial experience, adept at planning, scheduling, and monitoring marketing campaigns to drive results. Well-organized, personable, and team-oriented, eager to learn and contribute in entry-level positions. Currently pursuing a Digital Media and Marketing Certificate at the University of Calgary (until Aug 2024), seeking opportunities in Canada to apply and expand technical and managerial knowledge while contributing to innovative projects.

Overview

8
8
years of professional experience

Work History

Entrepreneurship

Miloü Pima
Lima, Perú
10.2020 - 12.2023
  • Founder of a women's fashion brand specializing in Peruvian Pima Cotton garments, distinguished by a made-to-order business model.
  • Developed and implemented strategic plans to boost profitability, leveraging influencer collaborations, targeted social media ads, and active participation in industry events.
  • Set competitive pricing based on cost analysis and market trends, ensuring optimal positioning in the market.
  • Negotiated contracts with fabric suppliers and manufacturers to maintain quality while maximizing cost efficiency.
  • Prioritized superior customer service to maintain strong client relationships and drive repeat business.

International Sales Strategy Internship

Camachem
Remote, China
04.2023 - 06.2023
  • Completed rigorous sales training, specializing in outbound strategies for lead generation.
  • Conducted in-depth stakeholder research to target decision-makers, tailoring communication strategies accordingly.
  • Developed and optimized text templates for diverse channels (email, LinkedIn, phone).
  • Implemented proactive cold-calling initiatives to nurture leads and drive conversion.
  • Maintained comprehensive documentation in Zoho CRM, facilitating seamless collaboration and informing ongoing sales strategies.

Marketing Coordinator

Creditex S.A.A
Lima, Perú
01.2021 - 12.2022
  • Devised comprehensive offline marketing strategies to enhance brand visibility and awareness across multiple channels for three distinct brands: MBO, Creditex Factory, and Norman & Taylor, each boasting a collective presence of 13 physical stores nationwide.
  • Strategically sought pricing quotes from a variety of suppliers to identify the most cost-effective and reliable sources for offline marketing materials and in-store implementations.
  • Orchestrated the design and production of various promotional materials, including banners, print ads, flyers, and merchandising displays.
  • Established strategic business alliances with major banks and their loyalty programs, leveraging partnerships to expand brand reach and attract new customers.
  • Managed administrative tasks such as preparing internal purchase requisitions and meticulously verifying invoices.

Junior Brand Manager

Creditex S.A.A
Lima, Perú
01.2019 - 12.2020
  • Development of dynamic commercial strategies aimed at boosting sales and enhancing brand recognition for Norman & Taylor, presence of two stores.
  • Collaborated closely with the marketing team to craft and refine the brand's identity including in-store displays and social media platforms.
  • Conceptualized and executed monthly sales-driven promotions and initiatives, carefully analyzing sales data and market trends to tailor strategies that aligned with sales team Key Performance Indicators (KPIs).
  • Led the conceptualization and realization of two annual clothing collections, overseeing the entire process from ideation to production.

Fashion Designer

WAMA S.A.C.
Lima, Perú
03.2016 - 11.2017
  • Directed the development of two annual clothing collections from inception to completion, crafting seasonal creative concepts, analyzing trends, and hand-selecting fabrics and trims. Created technical specifications for each garment and tracked production progress for quality assurance.
  • Participated in weekly fittings, contributing to the refinement of garment proportions and ensuring precise fit for diverse body types.
  • Collaborated closely with photographers for professional photoshoots. This included selecting and coordinating outfits to reflect the brand's aesthetic vision and optimize visual impact in marketing materials and publications.

Education

Bachelor Degree - Fashion Design and Management

Universidad Peruana De Ciencias Aplicadas (UPC)
02.2018

Skills

  • Microsoft Excel
  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Zoho CRM
  • HTML / CSS

Other Experiences

Bridal Stylist

Calgary, Canada

David's Bridal/ Nov 2023 to Current

  • Assisted brides in selecting the perfect wedding gown for their special day.
  • Provided styling advice to brides and offered suggestions for accessories such as veils, tiaras, and jewelry.
  • Processed payments using cash registers and POS systems.

Timeline

International Sales Strategy Internship

Camachem
04.2023 - 06.2023

Marketing Coordinator

Creditex S.A.A
01.2021 - 12.2022

Entrepreneurship

Miloü Pima
10.2020 - 12.2023

Junior Brand Manager

Creditex S.A.A
01.2019 - 12.2020

Fashion Designer

WAMA S.A.C.
03.2016 - 11.2017

Bachelor Degree - Fashion Design and Management

Universidad Peruana De Ciencias Aplicadas (UPC)

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Adriana Donoso