ADRIANA CLEMENA

• Manage International business across multiple Asia markets, tailoring assortments to fit the needs of each market across Concept, Ecom and Outlet channels

• Analyze sales and inventory by reviewing best/slow sellers on a weekly, monthly, quarterly, and annual basis to identify growth opportunities and address gaps in assortments

• Build relationships with partners through presentations, calls, and emails sharing product updates and sales trends

• Collaborate with cross-functional teams including Co-Merchandisers, Product Development, and Planning to align company initiatives with regional market needs

• Present product lines at global conferences showcasing extensive product knowledge across a large volume of skus

• Analyzed top and bottom sellers to better merchandise the stores and understand product trends
• Oversaw 3 stores, 5 managers and 12-20 stylists per store
• Managed a large volume of skus; 9,000-12,000 skus per store
• Improved inventory by 2-3% each month after starting at Mejuri; from 76% accuracy to 99.57%
• Held weekly 1:1's with District Manager, Visual Lead, ASM's and Operations Managers to go over action items, new processes and weekly focus
• Implemented formal walkthrough monthly to go over internal and external organization, visuals, supplies, BOH, operations, KPI's, store culture and overall team morale
• Gathered weekly feedback from consumers and competitors to help with new product launches
• Created monthly contests for stores to share with their teams to improve sales and create healthy competition
• Led our first successful VIP black Friday event and generated a total of $30,000 in revenue in 3 hours
• Recruited and trained the entire staff for Abbot Kinney out of our Melrose location
• Helped support the SF store during 2022 Holiday season due to half of their team walking out. Improved culture and boosted team morale while proving the best customer service with a tiny team
• Held number 1 AOV in company for my region

• District Visual Captain - analyzed sell through for west coast store to create planogram to merchandise stores
• Communicated with visuals director weekly to break down business and discuss visuals needs
• Surpassed the store's quarterly sales goal by 25% through visual merchandising, product placement, and visuals elements
• Worked with the visual director to integrate his directive to fit the Westcoast customer and stores for campaigns
• Analyzed flow of traffic in each 8 Westcoast stores to increase customers experience, visibility and easy shopping for customers
• Conducted Los Angeles market research and partnered with DM to improve product assortment as dictated by demand, specifically removing 80% core and adding demi and larger fine assortment
• Executed the first stand-alone pop up for Kendra Scott at the Grove for a full year.
• Planned visual merchandising, layout displays, marketing, product assortment and activations, to successfully run a 6 month pop up at the Grove mall for the holiday season
• Set visual merchandising for two new store openings: San Jose and Walnut Creek
• Opened our Los Angeles location, a new market for the company, staffing, training and building traffic through brand awareness activations
• Created a network with Nonprofits such as Lionsgate, CAA, Facebook, CBS, and Children's hospital of LA for cross collaborations
• Planned and executed all events in store and pop up's.
• Drove 75% of the stores revenue through in store events and pop up's.

• Refreshed and rebranded the Tucson Kendra Scott retail store by recruiting new talent, building relationships with new and existing clientele, and re-educating staff members on positive retail culture
• Conducted annual employee performance review for a team of 20+ employees
• Increased store profitability by implementing cost-saving measures and efficient inventory management strategies
• Improved customer satisfaction through staff training in customer service and product knowledge
• Developed a successful employee retention plan, reducing staff turnover rates significantly

• Managed the wholesale buying for Nordstrom's $3.5M jewelry department
• Created all visual merchandising for all brands we carried in our Jewelry department to showcase top products, new products and seasonal campaigns
• Initiated and led meetings with Nordstrom's jewelry whole-sellers such as Kendra Scott, Kate Spade, Fossil, David Yurman, and Bony Levy, informing them on customer needs, top-sellers / opportunities, and their products' revenue trends
• Scheduled PK trainings with all staff members and vendors when new product lines were launched
• Fostered relationships with whole-sellers and Nordstrom management / staff in order to cultivate trust and communication between the two groups
• Prepped and executed inventory for 3.5-million-dollar department