Adriana Azarloza
Los Angeles
Summary
Passionate Gen Z professional with a keen interest in culture, travel, lifestyle, dining, and global engagement. Proven track record in omni-channel marketing and communications across various clients and industries. Thrive in fast-paced work environments, tackling client challenges directly, and injecting fresh energy and innovative ideas into collaborative teams.
Overview
5
5
years of professional experience
Work History
Account Executive
Diamond Public Relations
01.2022 - Current
- Leading travel and hospitality integrated marketing communications agency
- Create travel and lifestyle marketing communications campaigns for tourism boards and hotel groups such as Marriott, Noble House Hotels & Resorts, Pacific Hospitality Group and other boutique hotel brands across the U.S., Canada, Latin America and the Caribbean
- Execute campaigns with internal and external partners to develop overall positioning, messaging, storytelling and strategic plans
- Conduct outreach to influencers to secure partnerships
- Plan and manage diverse campaigns across paid, earned and shared media
- Plan influencer events, visits and group trips to promote clients through social media content across channels like TikTok, Instagram, YouTube and others
- Led 15+ FAM trips with both media and influencers
- Work with client on brand partnership opportunities
- Present influencer opportunities to clients providing insights on value and potential ROI
- Negotiate contracts outlining deliverables for both paid and trade collaborations, aligned with FTC guidelines
- Build relationships with content creators, management companies and stakeholders to find synergy for campaigns
- Maintain media and influencer lists reflecting client's target markets and demographics
- Capture and track content to assess KPIs and ROI
- Organize social media giveaways in collaboration with influencer, brand and client
- Design and publish client microsites highlighting creative brand assets
- Secure placements in top national and regional publications
Associate, Cultural Exchange Program
Spanish Ministry of Education
01.2021 - 01.2022
- Engaged in educational exchange program abroad
- Spent a year in Spain on a grant from the Spanish Ministry of Education working with school administrators and teachers to develop specialized curriculum
- Supported content creation for NALCAP's social media to boost engagement and visibility across North America
Account Coordinator
Lagrant Communications
01.2020 - 01.2021
- National multicultural marketing agency
- Designed multi-channel campaigns for U.S. African American and Hispanic markets for clients such as Experian, United Way, California Save Our Water and California Rent Relief
- Developed cross-platform social media content in both Spanish and English tailored to client needs
- Planned and managed local and national activations
- Trafficked media assets across OOH and social / digital channels
Education
Bachelor of Arts - Communication Studies
University of San Diego
San Diego, CA05.2021
Bachelor of Arts - Spanish
University of San Diego
San Diego, CA05-2021
Spanish Language
University of San Diego Madrid Campus
12.2019
Skills
- Social media management
- Strategic media development
- Event planning
- Social media influencer marketing
- Google Analytics expertise
- Proficient in Google Suite
- Client account management
- Experience in dynamic environments
- Visual content creation
Languages
Spanish
Native or Bilingual
Interests
- Horseback Riding
- Sharing travel tips, recommendations, and insights with fellow enthusiasts
- Music
- Photography
- Adventure Travel
Affiliations
- National Communications Honors Society + National Spanish Honors Society + Vice President Pi Beta Phi Fraternity for Women
Timeline
Account Executive
Diamond Public Relations
01.2022 - Current
Associate, Cultural Exchange Program
Spanish Ministry of Education
01.2021 - 01.2022
Account Coordinator
Lagrant Communications
01.2020 - 01.2021
Bachelor of Arts - Communication Studies
University of San Diego
Bachelor of Arts - Spanish
University of San Diego
Spanish Language
University of San Diego Madrid Campus
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