Summary
Overview
Work History
Education
Skills
Awards
Public Speaking Highlights
Timeline
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ADRIANA ARCE

Los Angeles,CA

Summary

Dynamic music executive and artist manager with over 15 years of experience in driving global rollouts, forging multi-million-dollar partnerships, and managing high-profile talent, including Miley Cyrus and Lil Nas X. Recognized as a Forbes 30 Under 30 recipient for exceptional leadership in music. Expertise in talent management, artist development, and brand strategy, with a proven track record of elevating both major label acts and independent artists. Committed to fostering creativity and delivering impactful results in the evolving talent landscape.

Overview

19
19
years of professional experience

Work History

Founder & President

ARCE ENTERTAINMENT
01.2024 - Current
  • Founded a boutique entertainment company providing talent management, individualized consulting, and educational opportunities for the next generation of music artists.
  • Managed Lil Nas X and brokered the deal for his song "Here We Go!" to be the theme song of the 'Beverly Hills Cop: Axel F', starring Eddie Murphy.
  • Represented Sara Shakeel and her partnership with ArtisTree Selects to comission the immersive art installation 'The Jewel System', which featured over 3.9M crystals and employed over 80 artisans in Pakistan, during Art Basel Hong Kong.
  • Built and launched The Artist Era Accelerator, a 6-week artist development program helping independent music artists build music rollouts.
  • Diversified business into passions such as keynote speaking, consulting and self development.

Vice President & Artist Manager

REBEL (formerly Maverick)
01.2014 - 01.2024
  • Led management and strategy for A-list celebrity talent including Miley Cyrus, Lil Nas X, The Kid Laroi, and Labrinth. Oversaw teams of 6 direct reports (50 total staff).
  • Directed all aspects of career strategy: recording, publishing, branding, touring, marketing, licensing, PR, financial oversight, and partnerships.
  • Played key role in creation and promotion of studio albums, including:
  • Bangerz (3X Platinum; Grammy-nominated; Billboard Top 100 of 2010s)
  • Miley Cyrus & Her Dead Petz (2015) – surprise release at MTV VMAs
  • Younger Now (Gold, 2.2B+ streams worldwide; single “Malibu” certified 2x Platinum)
  • Plastic Hearts (2020) – featured longest-running UK #1 single in 2020
  • She Is Coming EP (2019) – Billboard #5; MediaPost Digital OOH Award
  • Negotiated and executed brand partnerships (Highlights: Gucci, YSL Beauty, Converse, Hims & Hers).
  • Produced global performances and appearances, including Saturday Night Live (7x), MTV VMAs (4x), Grammys, and late-night shows.
  • Executive Producer, Miley Cyrus Presents: Stand By You (NBC Peacock).
  • Producer, Lil Nas X: Long Live Montero (MAX)
  • Managed the global Long Live Montero Tour across North America, Europe, and South America
  • Generated hundreds of millions in global streams through artist collaborations with Metallica, Ariana Grande, Lana Del Rey, Mark Ronson and more.

Day-to-Day Artist Manager

Nicole Scherzinger, Maverick
01.2013 - 01.2014
  • Oversaw X Factor UK appearances, endorsements, and release campaign for Big Fat Lie.

Music Agent Assistant

William Morris Endeavor
01.2012 - 01.2013

Record Label Director

Heavy Rotation Records
01.2011 - 01.2012

Intern, A&R & Studio Roles

Columbia Records, Warner Chappell, Ms. B Music Group
01.2007 - 01.2011

Education

B.M. - Music Business & Management

Berklee College of Music

Legal and Practical Aspects of the Music Business

University of California, Los Angeles (UCLA) Extension

Skills

  • Talent Management
  • Team leadership
  • Effective negotiation
  • Client relationship management
  • Event coordination
  • Artist Development
  • Strategic Partnerships
  • Marketing & PR Strategy
  • Creative Direction
  • Music Licensing & Rights Management
  • Digital media strategy
  • Budget planning
  • Global touring experience
  • Public Speaking

Awards

Forbes Magazine 30 Under 30 - Honoree (2019)

Forbes Magazine 30 Under 30 – Board Member (2021); 

Forbes Magazine 30 Under 30 - List Judge (2020), 

shesaid.so: Alternative Power 100 Music List Honoree

Public Speaking Highlights

  • Forbes 30 Under 30 Summit: The Art of the Pivot – Featured Speaker
  • Women in Music: An Evening With Adriana Arce at Live Nation
  • YouTube Space LA: Joining Forces Summit – Panel Speaker
  • No Creeps! – Keynote Speaker
  • She Is The Music (SITM) – Executive Board Member & Panel Moderator

Timeline

Founder & President

ARCE ENTERTAINMENT
01.2024 - Current

Vice President & Artist Manager

REBEL (formerly Maverick)
01.2014 - 01.2024

Day-to-Day Artist Manager

Nicole Scherzinger, Maverick
01.2013 - 01.2014

Music Agent Assistant

William Morris Endeavor
01.2012 - 01.2013

Record Label Director

Heavy Rotation Records
01.2011 - 01.2012

Intern, A&R & Studio Roles

Columbia Records, Warner Chappell, Ms. B Music Group
01.2007 - 01.2011

B.M. - Music Business & Management

Berklee College of Music

Legal and Practical Aspects of the Music Business

University of California, Los Angeles (UCLA) Extension

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ADRIANA ARCE