Adrian Varga
Toronto,ON
Summary
Strategy and results-driven digital marketer with 7+ years of experience building paid and organic marketing funnels for SaaS companies. Marketing efforts I have overseen have generated roughly $2M in lifetime revenue for the businesses I have impacted. A marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Manager
Brand Vision Marketing
Toronto, Canada
01.2020 - 12.2024
- Strategized, developed, and managed paid digital marketing across Google Ads, AdWords, Instagram, and Facebook with monthly budget of $160,000, resulting in about $645,000 in monthly revenue
- Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 23%
- Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210%
- Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 28%
- Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly
- Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of $160,000, resulting in about $645,000 in monthly revenue.
Digital Marketing Analyst
ShopKeep
Toronto, Canada
09.2018 - 01.2020
- Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across company by 250%
- Improved on-page SEO performance, resulting in page speed improvement of 70% and increase in monthly organic traffic of 24%
- Created top of funnel marketing assets like infographics and white papers that generated 32,000 unique visitors, resulting in $1.2M in incremental revenue
- Automated marketing KPI reporting using Google Analytics and Google Sheets, saving roughly 6 hours of manual work each week.
Digital Marketing Intern
iTalk Global Communications
Toronto, Canada
06.2017 - 08.2018
- Supported marketing team by writing and editing 100+ social media and email campaigns.
Education
Bachelor of Science - Marketing Management - Marketing Communications
Semmelweis Egyetem Marketing Es Kommunikacio
Budapest05-2016
Skills
- Search Engine Optimization
- Pay-Per-Click Advertising (PPC)
- Google Analytics
- A/B testing (Optimizely)
- Copywriting & Copyediting
- Content Creation & Automation
- Google Ads
- Facebook Ads
- TikTok Ads
- Social Media Management
- Amazon FBA Management
- Email Marketing
- Market Analysis
- Audience Engagement
- KPI Monitoring
- Account Management
- Customer Engagement Strategies
- Business Development
- Developing Partnerships
- Marketing Automation
- Trend Analysis
- Project Management
- Marketing Strategy
- Brand Development
- Content Development
- Campaign Development
- Data Analytics
Certification
- Google Digital Marketing and E-Commerce
- Google Project Management
- Google Data Analytics
- Hubspot Certificate
Timeline
Digital Marketing Manager
Brand Vision Marketing
01.2020 - 12.2024
Digital Marketing Analyst
ShopKeep
09.2018 - 01.2020
Digital Marketing Intern
iTalk Global Communications
06.2017 - 08.2018
Bachelor of Science - Marketing Management - Marketing Communications
Semmelweis Egyetem Marketing Es Kommunikacio
- Google Digital Marketing and E-Commerce
- Google Project Management
- Google Data Analytics
- Hubspot Certificate
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