Adrian Borowski
Summary
I am looking for mutual professional development, beyond achieving goals. Make an impact on your company’s efficiency and profitability while being guided to evolve my leadership. Help strategic and creative teams to collaborate, while building professional as well as human relations. Look for low hanging fruits, tactics in new sustainable and innovative verticals. Uphold and improve your brand strategy, make data-based decisions, intuition-based experiments and continuously improve your processes to reinforce a leading position in your industry.
Overview
28
28
years of professional experience
Work History
Marketing Director
Neosynergix
04.2020 - 01.2025
- Company Overview: Custom software development and SaaS Data Management B2B company. Website: nSpek.com
- Handled all SEO, PPC, marketing automation, & advertising efforts to this custom software dev. and SaaS Data Management B2B company. Increasing organic traffic by 1432% according to Google Analytics.
- Developed & executed growth marketing strategies, competitive analyses, product market fit audits and persona surveys. Successfully influencing the team to go from WINFORM to a PWA technology.
- Create reports, quarterly strategies, and implement processes.
- Produced whitepapers, guides, blog posts, long form content and other collateral.
- Advised on hiring processes, company culture, and staffing decisions.
- Advised on conference and trade show presence.
- Acting as the CMO between us, the PR, the lead gen and Marketing agency.
- Secured industry specific speaking gigs for the CEO and the VP at tradeshows, conferences and podcasts, as well as conceptualizing and ghost writing a book outline, social media posts and presentations.
- Coordinated rebranding, core messaging, and improved company culture by being on the event management committee and by starting and managing our internal innovations and product dev. channels.
- Custom software development and SaaS Data Management B2B company. Website: nSpek.com
Marketing Strategist
D-TECK
05.2018 - 07.2019
- Company Overview: Rebranded to Pixonality.
- Lead the founders to consider rebranding the company, creating a more approachable and memorable personality and tone in b2b.
- Improved cross-functional team’s sales and communication tactics by training and providing marketing collateral and guidance.
- Directed and produced a short documentary getting us a rare spot in Montreal City’s incubator 'Parcours Innovation'.
- Hired, trained and managed a Marketing Junior.
- Managed budgets, events, and relationships with multiple marketing agencies, consultants, service and product providers internationally.
- Did competitive R&D for disrupting the HRTECH and assessment industry.
- Implemented tactics, campaigns and better operations for different business models and verticals.
- Rebranded to Pixonality.
Senior Social Media Marketer / Growth Advisor
LeadStream
09.2017 - 01.2018
- Company Overview: Facebook marketing agency.
- Advised the founders and executive team on how to operate and manage a facebook marketing agency.
- Optimised services and processes to be profitable.
- Managed over 100 dealership accounts with over 1.5 million ad spend.
- Trained and managed junior marketers.
- Did R&D for new services, proposed a more profitable business model and optimised for new vertical.
- Facebook marketing agency.
Independent Advisor / Entrepreneurship
06.2016 - 07.2017
- Acquired advanced digital marketing skills.
- Helped many local businesses consolidate and grow (Live Montreal, Rhino Media, MTL NEWS, MTL Blurb, etc) while dealing with life changing personal tragedy affecting my wife’s health.
Chief Operating Officer and Brand Manager
MTLBlog
11.2014 - 03.2016
- Company Overview: Canada’s leading and fastest growing online media agency. Website: NarcityMedia.com
- Joining a group of 8 passionate freelancers as their brand manager and growth strategist, I had the privilege to grow a local lifestyle website into Canada’s leading and fastest growing online media agency.
- Expanding to over 25 full time multidisciplinary talented employees, we created engaging content, viral social media campaigns, developed operational solutions, as well as innovative advertising services and products.
- It was my responsibility to translate the president’s visions into day-to-day operations by being involved in all decision-making processes like: expansion plans, budgets, hiring, public relations, company culture, management, direction and training.
- Wearing many hats in this startup, I also oversaw technological developments, media buying and implemented marketing strategies.
- Canada’s leading and fastest growing online media agency. Website: NarcityMedia.com
SEO and Growth Strategist
M3Buzz
09.2013 - 02.2014
- Company Overview: Website: Fanoweb.com
- Being approached to share some of my SEO and revenue increasing strategies, I was able to grow two websites from 160$ daily ad revenue, to well beyond 3600$ daily.
- It was also my task to establish a relationship with Google Admob, teach strategic ad placement, oversee website optimisation and SEO.
- Capitalising on that success, I then started to continuously launch brands in new verticals, with average revenues between 7000$ to 9000$ daily, all within less than five months.
- Website: Fanoweb.com
Internet Business Coordinator
OlivierFord
01.2012 - 03.2013
- I joined a team that wanted to make an impact on the web, in a previously very traditional retail environment.
- I was responsible for the redesign and relaunch of the website with digital strategies, collaborating with marketing partners, and the media.
- Animating and growing social media platforms, establishing the web sales department with guerilla marketing, making use of customer data for strategic re-acquisitions and through SEO, SEM and content marketing.
Account Director and Web Strategy Consultant
AutoExpert
08.2011 - 12.2011
- Company Overview: Car sales listing business.
- When recruited by this car sales listing business, I helped develop new profitable products online and trained over 47 Montreal dealerships about best online retail practices, and client acquisition through SEO, SEM and content marketing.
- We then launched new online properties in high volume and gained a bigger share of the market.
- Car sales listing business.
Web Coordinator and Sales
LasalleFord
11.2010 - 08.2011
- Started in the sales department, but was quickly made responsible for anything web oriented during a big acquisition and expansion plan (AllianceAutoGroupe.com).
- I implemented several tools, processes and structures for monitoring and management.
- We disturbed the industry with various nontraditional online marketing and sales methods and helped to build an ever-expanding internet department.
Web Strategist, Advisor and Fractional CMO or COO
01.1998 - Current
- Building and advising businesses through profitable online distribution channels, strategic content and marketing.
Skills
- Advanced grasp of Google tools
- Semrush
- Chartbeat
- Pipedrive
- Basecamp
- Asana
- Monday
- Hubspot
- Mailchimp
- Slack
- Light HTML coding
- Media buying
- Programming concepts
- UX
- CMS
- CRMs
- Web optimisation
- Analytics
- Automation related tools
- LLMs
- AI
- English
- French
- Polish
- Talented at hiring
- Motivating
- Inspiring
- Nurturing highly motivated, passionate and underestimated talents
Languages
English
French
Polish
Hobbies and Interests
- Forecast market trends
- Develop Strategic Vision
- Implement OKR processes company wide
- Analyze sales and marketing metrics and objectives
- Consult with internal and external teams and ensure brand consistency
- Generate innovative ideas to promote your brand, products or services
- Develop digital campaigns to increase web traffic and brand awareness
- Lead market research to identify new opportunities and industry disruption
- Ensure client satisfaction based on customer feedback and brand reputation
- Implement and oversee marketing strategies aligned with business targets
- Lead multi-directionally – helping you delegate
Timeline
Marketing Director
Neosynergix
04.2020 - 01.2025
Marketing Strategist
D-TECK
05.2018 - 07.2019
Senior Social Media Marketer / Growth Advisor
LeadStream
09.2017 - 01.2018
Independent Advisor / Entrepreneurship
06.2016 - 07.2017
Chief Operating Officer and Brand Manager
MTLBlog
11.2014 - 03.2016
SEO and Growth Strategist
M3Buzz
09.2013 - 02.2014
Internet Business Coordinator
OlivierFord
01.2012 - 03.2013
Account Director and Web Strategy Consultant
AutoExpert
08.2011 - 12.2011
Web Coordinator and Sales
LasalleFord
11.2010 - 08.2011
Web Strategist, Advisor and Fractional CMO or COO
01.1998 - Current
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