Attending Salesforce Webinars, Reading & Photography
Results-driven Salesforce Business Analyst with 12 years of comprehensive corporate experience, including a dedicated focus in the Salesforce ecosystem for the past 5 years. A 10x Salesforce Certified professional with a consistent track record of successful business requirement analysis and the implementation of impactful Salesforce solutions. My expertise spans multiple domains, including the financial sector, retail, and logistics providing a holistic perspective to drive business growth.
Passionate about guiding organizations through technological advancements, I am deeply committed to ensuring that investments in systems translate into tangible value. Customer-centric in approach, I excel in identifying needs and offering technology solutions that significantly enhance stakeholder value. My commitment to excellence, coupled with analytical prowess and a proactive problem-solving approach, has consistently delivered measurable outcomes.
Proficient in agile methodologies such as Scrum and adept in continuous integration environments, I bring a comprehensive understanding of the software development life-cycle. This enables me to drive strategic objectives, elevate Salesforce adoption, and optimize return on investment for enterprises. With a dynamic and accomplished background, I am dedicated to delivering high-impact results in dynamic and challenging environments.
Salesforce Certifications :
1. Salesforce Certified Administrator
2. Salesforce Advanced Administrator
3. Salesforce Platform App Builder
4. Salesforce Sales Cloud Consultant
5. Salesforce Service Cloud Consultant
6. Salesforce Experience Cloud Consultant
7. Salesforce CPQ Specialist
8. Salesforce Certified Business Analyst
9. Salesforce Certified Associate
10. Salesforce Certified AI Associate
• Working for GWRT Salesforce Team, responsible for GBM & International Banking Salesforce Instance. (2000+ user base from North America, LATAM, Asia & UK).
• Process Improvement and Optimization: Skilled in identifying areas for process improvement within Salesforce deployments and recommending solutions to enhance efficiency and productivity. Proficient in conducting user training and providing ongoing support to drive user adoption.
• Conducted comprehensive business process analysis, identifying and documenting over 25+ requirements, and prioritizing them for a $10 million Salesforce enhancement project, completed 1 month ahead of schedule.
• Leveraged Salesforce's declarative tools to design and automate 15 complex business processes, reducing manual workloads by 30% and improving data accuracy by 25%.
• Salesforce Administration and Configuration: Proficient in Salesforce administration, including creating and managing user accounts, roles, profiles, workflows, and validation rules. Skilled in customizing Salesforce objects, fields, page layouts, templates, and reports to meet specific business requirements.
• Improved first call resolution rate by 15% and reduced response time to under 1 day through case management implementation, knowledge articles, enhancing support efficiency.
• Created and maintenance of comprehensive reports and dashboards in Salesforce, providing real-time insights into key performance indicators, and enabling data-driven decision-making for the sales teams.
• Demonstrated expertise in Salesforce customization leveraging features of sales cloud and service cloud.
• Conducted user management tasks, including user setup/deactivation, security controls, and troubleshooting Single Sign-On (SSO) issues.
• Provided application support for Tier1 Client Center, AEM Deal Roadshow/Events setup, and configuration, improving client engagement and satisfaction.
• Collaborated in Agile development environments, participating in sprint planning, backlog grooming, and sprint reviews.
• Acting as liaison between business users , architects, and development teams for translating business requirements into technical specifications for custom Salesforce development.
• Contributed to test plan design and execution, including user acceptance testing (UAT), post deployment support to ensure system functionality.
• Provided user support and training to ensure high adoption rates post-implementation.
• Stakeholder Management: Strong interpersonal and communication skills, with a track record of building effective relationships with business stakeholders, technical teams, and cross-functional departments.
• Experienced in presenting recommendations and solutions to senior management.
• Stayed up to date with Salesforce release cycles and new features, continuously improving best practices.
• Led Salesforce implementation projects from inception to successful execution, delivering enhanced CRM solutions that streamlined sales processes, resulting in a 20% increase in sales efficiency.
• Led a successful Salesforce integration project with the company's ERP system, resulting in a 40% reduction in data synchronization errors and improved overall system efficiency.
• Periodical bulk loading of all Shipments/Charges/Accounts data from legacy ERP Cargo3K system into Salesforce using salesforce native data loader as well as more advanced Validity Demand Tools.
• Collaborated with stakeholders to identify opportunities for Salesforce integration with other business systems, resulting in improved data synchronization and a more unified technology ecosystem.
• Managed ongoing support requests and administrative needs of SFDC users including assistance with report/dashboard design and folder management.
• Developed training curriculum on system processes (incl video based) and delivered end-user training.
• Conducting regular system audits and data quality assessments, implementing data governance best practices to maintain data integrity within Salesforce.
• Staying up to date with Salesforce platform updates and industry best practices, providing recommendations for system optimizations and ensuring compliance with security standards.
• Supported 3000+ users in three countries, improving Salesforce user adoption.
• Supported the Salesforce administration team by troubleshooting issues, resolving user inquiries, and providing ongoing salesforce system support.
• Business Process Mapping and Modeling: Proficient in documenting and mapping business processes to identify pain points, inefficiencies, and areas for improvement within Salesforce deployments.
• Data Migration: Successfully executed data migration project (from Microsoft Dynamics to Salesforce), ensuring accurate and secure transfer of data from legacy systems to Salesforce using tools like Salesforce Data Loader and Validity Demand Tools.
• Served as gatekeeper for client, contact and industry data coverages enrichment in re-launch project of Salesforce.com Lightning for enhanced CRM experience.
• Data Analysis and Reporting: Proficient in using Salesforce reporting and analytics tools to analyze data, generate actionable insights, and dashboards for business stakeholders and managed report subscriptions.
• Managed Research Analysts Newsletter List subscriptions through Tier1 ALM Software.
• Well versed with Software Development Life Cycle (SDLC). Skilled in working in Agile/scrum development environments, participating in sprint planning, backlog grooming, and sprint reviews.
• Training and User Adoption: Experienced in developing training materials, led training sessions, and providing ongoing support to drive user adoption and maximize the value of Salesforce implementations.
• Demonstrated strong communication and problem-solving skills, resolving complex Salesforce issues, and driving continuous improvements in user experience and system performance.
• Experience in installing and evaluating the AppExchange applications under the salesforce.com platform.
• Responsible for maximizing bottom line profit margin by developing and implementing effective Pre & in-seasonal financial, merchandise strategy plans: Brand /Category Level. (Sales Portfolio $80 Million across National/Private Brands) through solid budgeting / forecasting / data analytics / financial models / Gap Analysis.
• Documentation: Developed High-Level/Detailed BRD (Business Requirement documents) such as complex 12 month rolling Budget/Forecast templates. Built Dashboards showing KPIs: Variance Analysis (Budget/Forecast/YOY (Year over Year).
• Revamped Data modeling of merchandise hierarchy across 100s of categories and 1000s of SKUs to improve reporting, insights, decision making and ultimately profitability. Participated in IT Sprint planning meetings regularly as part of product owners’ team.
Available Upon Request
Attending Salesforce Webinars, Reading & Photography