Aditya Prakash
Nanaimo,BC
Summary
Analytics professional with expertise in delivering insights through statistical data analysis, conducting in-depth market research, and improving business processes through data-driven insights. Seeking opportunities to contribute to a dynamic team and craft meaningful metrics-based solutions.
Overview
6
6
years of professional experience
Work History
Marketing Analyst (MBA Co-op Internship)
Wheel Easy
London, Canada
05.2023 - Current
- Led market research initiatives, analyzing consumer behavior, competitor activity, and industry trends to identify growth opportunities
- Conducted a comprehensive survey of 200 respondents, resulting in a 31% increase in customer acquisition
- Monitored and analyzed website analytics using tools like Google Analytics, identifying optimization opportunities that led to a 72% increase in organic website traffic.
Business Analyst
Strand Life Sciences
Bangalore, India
01.2020 - 12.2021
- Performed statistical analyses to identify inefficiencies in lab processes and recommended solutions that reduced the turnaround time by close to 32%
- Optimized the process for test outsourcing which reduced outsourcing & supply chain costs of the company by CAD 180k annually
- Developed SQL scripts to query and analyze sales and clinical trial data to support cross-functional teams in making data-driven decisions that ultimately led to 12% increase in the success rate of research projects
- Implemented Power BI dashboards to identify trends in the business performance of labs & forecast future sales.
Software Engineer
Bizdata
Bangalore, India
02.2019 - 11.2019
- Played a key role in software design & development by communicating with clients & translating their business requirements into functional features
- The activity contributed to 38 additional key features being implemented
- Developed data pipelines through SQL queries and configured various digital marketing API sources such as Google AdWords, Facebook Ads, Bing Ads, etc
- Collected and analyzed feedback from end-users during UAT, resulting in the identification and implementation of enhancements that led to a 30% increase in user satisfaction.
Data Analyst
BNI
Bangalore, India
08.2017 - 08.2018
- Built an automated data model using Python code that would categorize BNI members into different groups based on their level of engagement The model saved around 30 administrative hours per week
- Analyzed the performance figures of individual members and communicated the same to the management. The analysis led to a 35% increase in member performance.
Education
Master of Business Administration (MBA) -
Vancouver Island University
Nanaimo, Canada09.2023
Master of Science - Data Science
National College of Ireland
Dublin02.2017
Bachelor of Computer Applications -
Christ University
Bengaluru07.2015
Skills
- Market research
- Data Modeling
- Data visualization
- Trend Analysis
- Stakeholder management
- Business process development
- Power BI
- Tableau
- Python
- SQL
Timeline
Marketing Analyst (MBA Co-op Internship)
Wheel Easy
05.2023 - Current
Business Analyst
Strand Life Sciences
01.2020 - 12.2021
Software Engineer
Bizdata
02.2019 - 11.2019
Data Analyst
BNI
08.2017 - 08.2018
Master of Business Administration (MBA) -
Vancouver Island University
Master of Science - Data Science
National College of Ireland
Bachelor of Computer Applications -
Christ University
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