ADITI SHIVHARE

•Utilized Nielsen Tools to Successfully integrated streamlined MMM techniques into the market analysis process, resulting in a 15% reduction in data processing time and improved accuracy of insights.
•Recognized as a subject matter expert in Nielsen LTFX (Long-Term Forecasting), leading to increased adoption and usage of the platform across the organization.
•Enhanced cross-functional communication, training and collaboration by bridging the gap between technical teams and business stakeholders, leading to a 20% reduction in development iterations for data models.
•Spearheaded the implementation of Agile methodologies within the team, resulting in a 30% increase in project delivery speed and greater adaptability to changing market dynamics.
•Maintained project documentation framework, including RACI matrices, checklists, WRIKE, and JEERA, ensuring smooth functioning and adherence to agile methodology principles throughout the evolution of delivery cycles.

• Strengthened Power BI tool and promotional strategies to drive customer engagement and boost 20% increase in sales
• Received commendation from senior management for achieving a customer satisfaction rating of 95% through proactive customer service strategies.
• Led project teams through design, construction and launch process
• Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders
• Managed 5 projects from procurement to commission while contributing to time management and achieving the fastest delivery.

• Procuring and analyzing point of sales data regarding consumer patterns and preferences and predicting future consumer trends via statistical modeling
• Improved business direction by prioritizing customers and implementing changes based on collected feedback
• Quantifying the performance of the channels in terms of ROI, revenue and incremental sales
• Measuring a wide array of marketing i.e. TV, Print, in-store trade, digital, e-Commerce and external factors (e.g., competitor actions, macro market trends) that can affect the demand for the products
• Maintaining RACI, checklist and WRIKE, JEERA for detailed and smooth functioning of all the projects
• Worked on exhaustive Sprint Planning while launching Social Media platform for TCSers

• Rolled-out product communication strategies such as product Innovation, Marketing schemes & Competitive Pricing
• Defined and managed a comprehensive go-to-market strategy and plans that included positioning, launch strategy, public relations, sales support and brand promotions
• Excellence in outbound marketing activities, conceiving & developing innovative demand-driving strategies
• Managing inquiries, quotations & tender requests as well as training the sales team
• Volunteered for additional assignments during peak work periods to keep tasks on schedule.