Aditi Shivhare
Toronto,Canada
Summary
Highly accomplished and PMP Certified Project Manager in Marketing Analytics with a proven track record of over 9 years, A skilled data professional dedicated to delivering actionable insights that drive strategic decision-making. Advanced knowledge of media mix modelling (MMM), and multi-touch attribution (MTA) with an understanding of retail, CPG, loyalty and consumer analysis domains.
Utilized expertise to optimize marketing campaigns and enhance customer targeting, resulting in a 25% increase in ROI. Led cross-functional teams and developed analytical frameworks, delivering high-impact solutions that generated $1.5 million in revenue for clients.
PMP certification from the Project Management Institute reflects a commitment to excellence in project management. Proven track record of success in implementing data-driven strategies to achieve business objectives.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Project Manager
Miix Analytics Inc.
10.2023 - Current
- Utilized in-house tools to successfully integrate streamlined MMM techniques into the market analysis process, resulting in a 15% reduction in data processing time and improved accuracy of insights for Fortune 500 CPG companies
- Enhanced client satisfaction and retention by 50% through tailored measurement approaches for 5+ client projects
- Achieved a 25% reduction in recurring issues by conducting root cause analyses, improving data reliability for stakeholders
- Derived insights from 50+ datasets using advanced data extraction techniques, enabling data-driven decision-making
- Increased operational efficiency by 40% through leading automation initiatives within the analytics team
- Coached and trained 10+ peers and analysts, enhancing team productivity and fostering a collaborative work environment.
- Exceptional communication and leadership abilities, with hands-on experience in project management, client delivery, and team management.
Modeling Lead
Nielsen
12.2021 - 07.2023
- Utilized expertise to optimize marketing campaigns and enhance customer targeting, resulting in a 25% increase in ROI
- Led cross-functional teams and developed analytical frameworks, delivering high-impact solutions that generated $1.5 million in revenue for clients
- Utilized in-house tools to successfully integrate streamlined MMM techniques into the market analysis process, resulting in a 15% reduction in data processing time and improved accuracy of insights
- Enhanced client satisfaction and retention by 30% through tailored measurement approaches for 5+ client projects
- Achieved a 25% reduction in recurring issues by conducting root cause analyses, improving data reliability for stakeholders
- Derived insights from 50+ datasets using advanced data extraction techniques, enabling data-driven decision-making
- Increased operational efficiency by 40% through leading automation initiatives within the analytics team
- Coached 10+ peers and analysts, enhancing team productivity and fostering a collaborative work environment.
Assistant Manager
Practus Advisors Private Limited
02.2021 - 10.2021
- Strengthened Power BI tool and promotional strategies to drive customer engagement and boost 20% increase in sales
- Received commendation from senior management for achieving a customer satisfaction rating of 95% through proactive customer service strategies
- Led project teams through design, construction and launch process
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with senior leaders
- Managed 5 projects from procurement to commission while contributing to time management and achieving the fastest delivery.
Sr Business Analyst and Marketing Lead
Tata Consultancy Services
01.2017 - 12.2020
- Procuring and analyzing point of sales data regarding consumer patterns and preferences and predicting future consumer trends via statistical modeling
- Improved business direction by prioritizing customers and implementing changes based on collected feedback
- Quantifying the performance of the channels in terms of ROI, revenue and incremental sales
- Maintaining RACI, checklist and WRIKE, JEERA for detailed and smooth functioning of all the projects
- Worked on exhaustive Sprint Planning while launching Social Media platform for TCSers.
Product Owner
Larsen & Toubro Ltd
04.2015 - 05.2016
- Rolled-out product communication strategies such as product Innovation, Marketing schemes & Competitive Pricing
- Defined and managed a comprehensive go-to-market strategy and plans that included positioning, launch strategy, public relations, sales support and brand promotions
- Excellence in outbound marketing activities, conceiving & developing innovative demand-driving strategies
- Managing inquiries, quotations & tender requests as well as training the sales team
- Volunteered for additional assignments during peak work periods to keep tasks on schedule.
Education
PGDM - International Business Management
ITM University - Mumbai
Mumbai04.2015
Summer Exchange Program - International Marketing
NM Normandie - Normandie
Normandy07.2014
Summer Exchange Program - International Marketing
Management School ESSCA - Hungary
Budapest05.2014
BACHELOR OF COMMERCE - Accounting
Management School ESSCA,Hungary, HL INSTITUTE OF COMMERCE - Normandie, NM, France
Ahmedabad04.2013
Skills
- PMP Certified
- Project Management
- Agile Methodology
- Marketing Mix Modeling
- Nielsen Tools
- Data Analysis & Power BI
- Cross-functional Collaboration
- Training and Development
- Staff Management
- Project planning and development
- Presentations
- Team Leadership
- Client Relations
- Influencing skills
Certification
- PMP - Project Management Professional
Timeline
Project Manager
Miix Analytics Inc.
10.2023 - Current
Modeling Lead
Nielsen
12.2021 - 07.2023
Assistant Manager
Practus Advisors Private Limited
02.2021 - 10.2021
Sr Business Analyst and Marketing Lead
Tata Consultancy Services
01.2017 - 12.2020
Product Owner
Larsen & Toubro Ltd
04.2015 - 05.2016
PGDM - International Business Management
ITM University - Mumbai
Summer Exchange Program - International Marketing
NM Normandie - Normandie
Summer Exchange Program - International Marketing
Management School ESSCA - Hungary
BACHELOR OF COMMERCE - Accounting
Management School ESSCA,Hungary, HL INSTITUTE OF COMMERCE - Normandie, NM, France
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