Adeleh Taghizadehgan
Digital Marketer
Toronto,ON
Summary
Dynamic and detail-oriented Digital Marketing professional with 10 years of experience in content development, website management, and social media strategy. Proven ability to collaborate with multidisciplinary teams and drive website improvements based on market research and internal insights. Skilled in WordPress, technical writing, and social media management. Adept at overseeing third-party developers and ensuring alignment with business goals.
Overview
5
5
years of professional experience
3
3
Languages
Work History
Social Media Marketing
Self-employeed
01.2021 - Current
- Developed and executed comprehensive social media strategies, leading to a 50% increase in follower base and a 35% increase in engagement rates across platforms such as Facebook, Twitter, LinkedIn, and Instagram.
- Conducted regular market research and competitive analysis to stay ahead of industry trends and adapt strategies accordingly, resulting in a 20% improvement in content relevance and audience targeting.
- Managed multiple social media campaigns simultaneously, including paid advertising and organic growth initiatives, achieving an average ROI of 4:1.
- Engaged with followers by responding to comments, messages, and reviews promptly, maintaining a high level of customer satisfaction and a 15% increase in positive feedback.
- Utilized social media analytics tools like Hootsuite, Sprout Social, and Google Analytics to track performance metrics, analyze data, and create detailed monthly reports for senior management, informing strategic decisions and content adjustments.
- Updated and maintained the company’s blog and website using WordPress, enhancing SEO and user experience, which led to a 25% increase in website traffic.
- Trained and mentored junior social media staff and interns, fostering a collaborative team environment and improving overall social media management efficiency.
- Implemented SEO best practices in social media posts and website content, resulting in higher search engine rankings and increased organic traffic.
- Conducted A/B tests on social media ads and content to determine the most effective strategies for audience engagement and conversion.
- Managed relationships with influencers and brand ambassadors to amplify brand reach and credibility, leading to a 10% increase in influencer-driven traffic.
- Utilized tools like Adobe Photoshop and Canva to create engaging visuals and graphics for social media posts.
- Scheduled and automated posts using tools like Buffer and Hootsuite, ensuring consistent and timely content delivery.
- Managed budgets and optimized ad spend across platforms such as Facebook Ads, Instagram Ads, and LinkedIn Ads, improving ad performance and reducing cost-per-click (CPC) by 15%.
Digital Marketing Coordinator
MazMaz Company
02.2019 - 11.2021
- Collaborated with engineering and business development teams to develop website content and design.
- Led content development initiatives, conducting market research and interviewing subject-matter experts to produce high-quality materials.
- Managed website change requests, ensuring timely and effective updates.
- Oversaw third-party developers, serving as the primary contact and ensuring project alignment with company objectives.
- Created and managed content across various social media platforms, increasing engagement by 60%
Education
Certificate - Email Marketing
Google
05.2001 -
Certificate - Interact With Customers Online
Google
05.2001 -
Certificate - Digital Marketing
Google
05.2001 -
No Degree - Marketing
Seneca College of Applied Arts And Technology
North York, ON 05.2001 -
Bachelor of Arts - Accounting
Ferdowsi University
Mashhad, Iran 05.2001 -
Skills
Using Word Press Professionally
Using Copywrite to Increase Sales
Excel pro
Social Media Management and Strategy
Content Creation and Curation
Customer Relationship Management (CRM) Tools
Online Campaign Management
Data Analysis and Customer Insights
SEO/SEM Techniques
Brand Development and Consistency
Microsoft Office
Excellent Communication
Task Prioritization
Critical Thinking
Websites
Accomplishments
- Increased organic website traffic by 40% through comprehensive SEO and content marketing strategies within six months.
- Developed and executed social media campaigns that boosted engagement by 50% and grew the follower base by 30% across Facebook, Twitter, LinkedIn, and Instagram.
- Optimized landing pages and social media ads, resulting in a 25% increase in conversion rates and a 20% reduction in cost-per-acquisition.
- Led a major website redesign project, collaborating with multidisciplinary teams to enhance user experience and achieve a 35% increase in page views.
- Managed multiple social media advertising campaigns with an average ROI of 4:1, significantly contributing to the company's revenue growth.
- Spearheaded a brand awareness campaign, increasing brand mentions by 40% and positive online reviews by 25%.
- Streamlined content production processes, increasing high-quality content output by 50% while maintaining consistency and brand voice.
- Managed influencer collaborations, resulting in a 10% increase in influencer-driven traffic and enhanced brand credibility.
- Handled social media crises efficiently, maintaining customer trust and minimizing negative impact on the brand’s reputation.
- Trained and mentored a team of junior social media managers, improving overall team performance and productivity by 20%.
Timeline
Social Media Marketing
Self-employeed
01.2021 - Current
Digital Marketing Coordinator
MazMaz Company
02.2019 - 11.2021
Certificate - Email Marketing
Google
05.2001 -
Certificate - Interact With Customers Online
Google
05.2001 -
Certificate - Digital Marketing
Google
05.2001 -
No Degree - Marketing
Seneca College of Applied Arts And Technology
05.2001 -
Bachelor of Arts - Accounting
Ferdowsi University
05.2001 -