Adela Santoyo Puretz
Santa Cruz
Summary
Energetic professional with a strong background in hospitality and experience in Social Media Management. Skilled in using data-driven insights to optimize campaigns and meet business goals. Reliable, goal-oriented, and a strong multitasker, focused on creating impactful communication strategies. Seeking to transition into a new field where these skills can drive success and growth.
Overview
2
2
years of professional experience
Work History
Communications and Social Media Manager
Lost Coast Plant Therapy
06.2024 - Current
- Boosted audience engagement with the creation of compelling content for various digital platforms.
- Oversaw budget allocation for communications projects, ensuring efficient use of resources without compromising quality or impact of deliverables.
- Implemented email marketing campaigns that consistently achieved high open rates and conversion rates.
- Provided exceptional customer service through timely and thoughtful responses to user comments and messages.
- Analyzed performance metrics and adjusted strategies accordingly to optimize results.
- Created visually appealing marketing materials, enhancing brand image and attracting new clients.
- Coordinated public relations efforts, securing placements in prominent publications and broadcast outlets.
Bar Manager/Mixologist
Bar 6200
11.2022 - 12.2024
- Crafted special drink and cocktail menu items for seasonal offerings.
- Created a welcoming atmosphere, fostering a loyal customer base and repeat business.
- Mentored and trained staff members to ensure exceptional customer service standards.
- Handled conflict resolution among staff members promptly and professionally, maintaining a positive work environment.
- Streamlined inventory management for optimal stock levels and reduced waste.
- Developed strong relationships with suppliers, negotiating favorable terms and pricing.
- Strategized plans to increase bar revenue through innovative promotional concepts, specialty drinks, and customer-focused events.
- Increased revenue with creative marketing initiatives and promotional events.
Social Media Manager
IMatrix Systems Inc.
02.2023 - 06.2024
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Utilized analytics tools to track performance, adjusting strategies to maximize effectiveness.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that drove business growth.
Education
Bachelor of Arts - Fine Arts
San Francisco State University
San Francisco, CABachelor of Arts - Radio And Television Broadcasting
San Francisco State University
San Francisco, CASkills
- Social media management
- Customer service
- Vendor relationship management
- Content creation
- Photo and video editing
- Attention to detail
- Networking and relationship building
- Analytics expertise
- Campaign management
- Team leadership
Timeline
Communications and Social Media Manager
Lost Coast Plant Therapy
06.2024 - Current
Social Media Manager
IMatrix Systems Inc.
02.2023 - 06.2024
Bar Manager/Mixologist
Bar 6200
11.2022 - 12.2024
Bachelor of Arts - Fine Arts
San Francisco State University
Bachelor of Arts - Radio And Television Broadcasting
San Francisco State University
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