Adela Salcedo
Toronto,ON
Summary
Ambitious Communications Specialist possessing strong public relations, communication, and project management abilities. Detailed professional with audiovisual and marketing experience in both private and public sectors. Aspiring Communications Coordinator willing to relocate anywhere within Canada for an in person or hybrid position.
Overview
9
9
years of professional experience
Work History
Video Production Intern
Scotiabank
01.2024 - 04.2024
- Captured and edited videos for 30 internal projects.
- Saved staff members time by performing routine tasks.
- Supported efficient editing processes for timely project completion by organizing footage and providing creative input.
- Ensured optimal sound quality during recording sessions by monitoring audio levels and adjusting microphone placement as needed.
- Provided support in post-production tasks such as color correction, sound mixing, and graphics creation for polished final products.
- Contributed to successful video and photo shoots by organizing and setting up equipment.
Radio Journalist
CHHA1610am, Latin Voices Radio Station
08.2023 - 10.2023
- Conducted research on local cultural events and community issues within the Spanish-speaking community in the Greater Toronto Area and Developed engaging and relevant story ideas that resonated with the target audience
- Conducted interviews with local artists, cultural figures, and community leaders to create in-depth artist profiles and feature stories
- These stories were in compliance with Canadian Radio-Television and Telecommunications Commission regulations
- Wrote, produced, and edited audio segments in Spanish for the morning and evening radio programs
- Sourced music and tracked music licenses for segments.
Brand Activation Manager
Caja Grafica, Full Stock Marketing Agency
01.2023 - 04.2023
- Collaborated with the creative team to brainstorm new ideas for brand activations for a social awareness campaign for the Metropolitan Transit Authority and the National Transit Authority
- Supervised a group consisting of six actors and models, overseeing brand activations across the city and fostering a sense of teamwork, cooperation and efficiency among the team members.
Digital Content Creator
Fototortas, Pastry Supplies Company
01.2021 - 12.2022
- Managed digital platforms and examined analytics on social media
- During the year I worked for the company Facebook (increased reach by 30%), Instagram (increased reach by 23%), and Pinterest (31k impressions after 3 months of creating a profile)
- Charged with reporting metrics for facebook, instagram and pinterest campaigns
- Developed quality graphic content and digitally modified photos in Photoshop for social media platforms
- Edited video animation templates in After Effects for the website, social media, and customer presentations.
Co-Founder
DreamOn Producciones, Video Production Studio
01.2017 - 12.2021
- Founded a video production company, where I orchestrated end-to-end project management, conceptualized and executed creative video concepts, collaborated with diverse clients to meet their unique needs, and consistently delivered high-quality content on time and within budget
- Led client acquisition and sales for corporate clients such as universities, food manufacturers, and non-profit organizations
- Delivered verbal and visual client pitch presentations
- Involved in every step of the film production process, from video pre-production (scheduling, project management, location scouting, casting, budget management, problem solving, etc.), production (managing film shoots, script supervision, etc.), and post-production (editing in final cut pro X and premiere pro, including editing notes, cataloguing material, etc.)
Television Broadcast Intern
RTU News, Television Station
06.2015 - 09.2015
- Edited between 3 and 5 news clips and efficiently managed time to meet tight deadlines, which contributed to the timely delivery of news content
- Adhered to safety and risk management guidelines while handling equipment and participating in on-location shoots.
Education
Advertising Account Management: Graduate Certificate -
Sheridan College
Mississauga, Canada05.2024
Bachelors in Multimedia Journalism: Communications -
San Francisco of Quito University
Quito, Ecuador12.2016
Skills
- Advertising and marketing
- Web Content Management
- Internal Communications
- Photography
- Multicultural Communications
- Podcast Production
- Multitasking and Organization
- Event Coordination
- Brand Promotion
- Social Media Management
- Email Marketing
- Press Release Writing
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Video Production Intern
Scotiabank
01.2024 - 04.2024
Radio Journalist
CHHA1610am, Latin Voices Radio Station
08.2023 - 10.2023
Brand Activation Manager
Caja Grafica, Full Stock Marketing Agency
01.2023 - 04.2023
Digital Content Creator
Fototortas, Pastry Supplies Company
01.2021 - 12.2022
Co-Founder
DreamOn Producciones, Video Production Studio
01.2017 - 12.2021
Television Broadcast Intern
RTU News, Television Station
06.2015 - 09.2015
Advertising Account Management: Graduate Certificate -
Sheridan College
Bachelors in Multimedia Journalism: Communications -
San Francisco of Quito University
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