Adefolabi Wayne Odunaiya
Brandon ,MB
Summary
Results-driven sales and marketing professional with expertise in digital advertising, business development, and customer relations. Skilled in optimizing campaigns, exceeding sales targets, and building strong client relationships. Known for a data-driven approach, market insight, and delivering measurable growth.
Overview
4
4
years of professional experience
Work History
X Ads Specialist
X(Twitter)
09.2024 - Current
- Developed and executed high-impact digital advertising campaigns on X, focusing on driving brand awareness, engagement, and conversions through optimized media placements and audience targeting.
- Conducted ongoing optimizations to improve campaign metrics (CPA, CPI, CTR) using data-driven adjustments in targeting, creatives, and bidding strategies to maximize performance outcomes.
- Utilized X’s advanced targeting options, including keywords, follower look-alikes, and custom audiences, to refine audience segmentation and expand reach across relevant demographics.
- Leveraged a variety of ad formats (video, image, carousel, and collection ads) to engage users across multiple touchpoints, tailoring content to resonate with specific audience segments.
- Set up and monitored campaigns within X Ads Manager, implementing tracking pixels and conversion APIs for robust analytics and reporting on campaign effectiveness.
- Managed app install and re-engagement campaigns, including setup with Mobile Measurement Partners (MMPs) to enhance measurement accuracy and optimize for post-install actions on Android and iOS.
- Integrated X Pixel and Conversion API (CAPI) for detailed conversion tracking, enabling insights into customer behaviors and lower-funnel conversion events on web and app platforms.
- Coordinated with X’s support workflows to resolve campaign performance issues, account suspensions, and policy compliance inquiries, ensuring smooth ad operations and advertiser satisfaction.
Sales Representative
Virgin Mobile
09.2022 - 02.2024
- Delivered exceptional customer service and provided tailored mobile solutions to meet the unique needs of individual clients, enhancing customer satisfaction and loyalty.
- Achieved and consistently exceeded monthly sales targets by proactively promoting Virgin Mobile’s products and services, demonstrating product knowledge, and engaging with customers to close sales.
- Conducted needs assessments to recommend appropriate service plans, devices, and accessories, ensuring customers received solutions that aligned with their usage and budget requirements.
- Developed and maintained strong relationships with new and existing customers, building trust and rapport to increase customer retention and referrals.
- Educated customers on the features and benefits of Virgin Mobile’s offerings, assisting them in making informed decisions and enhancing their overall experience.
- Assisted in merchandising and maintaining store appearance, including organizing product displays and ensuring promotional materials were visible and up-to-date.
- Monitored and managed inventory levels, accurately processing transactions, returns, and exchanges to maintain smooth and efficient store operations.
- Tracked and reported sales performance, providing insights and feedback to the management team to support ongoing improvement in sales strategies and customer engagement efforts.
Business Development Representative
Cargo Jet
11.2020 - 08.2022
- Identified and secured new business opportunities in the cargo and logistics sector, driving revenue growth by building and nurturing strong relationships with clients and stakeholders.
- Conducted market research and competitive analysis to uncover industry trends and customer needs, enabling the development of targeted strategies to increase CargoJet’s market share.
- Collaborated with cross-functional teams, including sales, operations, and customer service, to ensure seamless execution of client projects and maintain high levels of customer satisfaction.
- Generated leads and qualified potential clients through proactive outreach, networking, and relationship management, enhancing the company's presence in targeted markets.
- Presented and promoted CargoJet’s suite of services to prospective clients, highlighting the benefits of CargoJet's air cargo solutions to meet customer shipping and logistics needs.
- Prepared and delivered sales presentations, proposals, and contracts tailored to specific client needs, effectively communicating CargoJet's unique value proposition.
- Analyzed and tracked sales data, metrics, and performance reports to optimize business development efforts and adjust strategies as needed for continuous improvement.
- Maintained up-to-date knowledge of industry regulations, service offerings, and competitor activities to stay informed and provide valuable insights to clients.
Education
Bachelor of Arts - Economics
Brandon University
Brandon, MBSkills
- Sales and Business Development
- Customer Relationship Management
- Market Analysis and Research
- Product and Service Knowledge
- Communication and Presentation Skills
- Analytical and Data-Driven Decision Making
- Digital Marketing and Advertising
- Customer Service Orientation
- Collaboration and Teamwork
- Problem Solving and Adaptability
Languages
English
Native or Bilingual
Timeline
X Ads Specialist
X(Twitter)
09.2024 - Current
Sales Representative
Virgin Mobile
09.2022 - 02.2024
Business Development Representative
Cargo Jet
11.2020 - 08.2022
Bachelor of Arts - Economics
Brandon University
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