Adefolabi Wayne Odunaiya
Brandon ,MB
Summary
Results-driven sales and marketing professional with expertise in digital advertising, business development, and customer relations. Skilled in optimizing campaigns, exceeding sales targets, and building strong client relationships. Known for a data-driven approach, market insight, and delivering measurable growth.
Overview
4
4
years of professional experience
Work History
X Ads Specialist
X(Twitter)
Toronto, ON
09.2024 - Current
- Developed and executed high-impact digital advertising campaigns on X, focusing on driving brand awareness, engagement, and conversions through optimized media placements and audience targeting.
- Conducted ongoing optimizations to improve campaign metrics (CPA, CPI, CTR) using data-driven adjustments in targeting, creatives, and bidding strategies to maximize performance outcomes.
- Utilized X’s advanced targeting options, including keywords, follower look-alikes, and custom audiences, to refine audience segmentation and expand reach across relevant demographics.
- Leveraged a variety of ad formats (video, image, carousel, and collection ads) to engage users across multiple touchpoints, tailoring content to resonate with specific audience segments.
- Set up and monitored campaigns within X Ads Manager, implementing tracking pixels and conversion APIs for robust analytics and reporting on campaign effectiveness.
- Managed app install and re-engagement campaigns, including setup with Mobile Measurement Partners (MMPs) to enhance measurement accuracy and optimize for post-install actions on Android and iOS.
- Integrated X Pixel and Conversion API (CAPI) for detailed conversion tracking, enabling insights into customer behaviors and lower-funnel conversion events on web and app platforms.
- Coordinated with X’s support workflows to resolve campaign performance issues, account suspensions, and policy compliance inquiries, ensuring smooth ad operations and advertiser satisfaction.
Sales Representative
Virgin Mobile
Brandon, MB
09.2022 - 02.2024
- Delivered exceptional customer service and provided tailored mobile solutions to meet the unique needs of individual clients, enhancing customer satisfaction and loyalty.
- Achieved and consistently exceeded monthly sales targets by proactively promoting Virgin Mobile’s products and services, demonstrating product knowledge, and engaging with customers to close sales.
- Conducted needs assessments to recommend appropriate service plans, devices, and accessories, ensuring customers received solutions that aligned with their usage and budget requirements.
- Developed and maintained strong relationships with new and existing customers, building trust and rapport to increase customer retention and referrals.
- Educated customers on the features and benefits of Virgin Mobile’s offerings, assisting them in making informed decisions and enhancing their overall experience.
- Assisted in merchandising and maintaining store appearance, including organizing product displays and ensuring promotional materials were visible and up-to-date.
- Monitored and managed inventory levels, accurately processing transactions, returns, and exchanges to maintain smooth and efficient store operations.
- Tracked and reported sales performance, providing insights and feedback to the management team to support ongoing improvement in sales strategies and customer engagement efforts.
Business Development Representative
Cargo Jet
Hamilton, ON
11.2020 - 08.2022
- Identified and secured new business opportunities in the cargo and logistics sector, driving revenue growth by building and nurturing strong relationships with clients and stakeholders.
- Conducted market research and competitive analysis to uncover industry trends and customer needs, enabling the development of targeted strategies to increase CargoJet’s market share.
- Collaborated with cross-functional teams, including sales, operations, and customer service, to ensure seamless execution of client projects and maintain high levels of customer satisfaction.
- Generated leads and qualified potential clients through proactive outreach, networking, and relationship management, enhancing the company's presence in targeted markets.
- Presented and promoted CargoJet’s suite of services to prospective clients, highlighting the benefits of CargoJet's air cargo solutions to meet customer shipping and logistics needs.
- Prepared and delivered sales presentations, proposals, and contracts tailored to specific client needs, effectively communicating CargoJet's unique value proposition.
- Analyzed and tracked sales data, metrics, and performance reports to optimize business development efforts and adjust strategies as needed for continuous improvement.
- Maintained up-to-date knowledge of industry regulations, service offerings, and competitor activities to stay informed and provide valuable insights to clients.
Education
Bachelor of Arts - Economics
Brandon University
Brandon, MBSkills
- Sales and Business Development
- Customer Relationship Management
- Market Analysis and Research
- Product and Service Knowledge
- Communication and Presentation Skills
- Analytical and Data-Driven Decision Making
- Digital Marketing and Advertising
- Customer Service Orientation
- Collaboration and Teamwork
- Problem Solving and Adaptability
Languages
English
Native or Bilingual
Timeline
X Ads Specialist
X(Twitter)
09.2024 - Current
Sales Representative
Virgin Mobile
09.2022 - 02.2024
Business Development Representative
Cargo Jet
11.2020 - 08.2022
Bachelor of Arts - Economics
Brandon University