GSuite
Adé Adeyemi, MBA
Senior Strategy Manager
Toronto,ON
Summary
Versatile Senior Manager with 8+ years progressive marketing/communications experience, and skilled at planning, implementing and overseeing strategic projects to drive business growth and efficiency.
History of influencing senior leaders while leading cross-functional teams and external agencies on projects that have increased brand awareness, and boosted revenue in fast-paced environments.
Extensive consulting/portfolio experience in delivering data-driven initiatives to boost revenue and market share for businesses.
Pursuing challenging opportunities in collaborative, growth-oriented organizations.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
Work History
Senior Manager, Strategic Initiatives & Projects
Scotiabank
05.2023 - Current
- Managing end-to-end national projects to review current systems, tools, and processes for sales effectiveness
- Developing presentations with and for senior leaders including biweekly commentary for the entire business line for the CEO
- Led review meetings with data and client-facing team leads to review customer attrition strategies to maximize revenue retention
MBA Analyst, Strategy & Communications
Scotiabank
01.2023 - 04.2023
- Gathered, documented, and modeled data to assess business trends in the competitive landscape
- Produced detailed client dossiers and group data insights for use by senior leaders and to update the database system
Communications Specialist & Volunteer Lead
First Unitarian Toronto
08.2021 - 01.2023
- Led a team of 10+ volunteers to deliver a revamped engagement strategy; built new team and redefined responsibilities
- Redesigned visual brand elements and created brand templates and guidelines to align messaging across all channels
- Led communications team to deliver weekly e-newsletter, maintaining 43% open rate and 11% click-through rate
- Copyedited and revised content for social media, e-newsletters, corporate website and annual report
Marketing Consultant | Client: Hypeandsteam U.K.
Self Employed Services
05.2018 - 03.2020
- Developed and executed a go-to-market digital strategy that launched Hypeandsteam U.K. into the retail fashion space in Nigeria; featured on Big Brother Naija 2019 with a reach of 300M+ viewers
- Managed all digital marketing channels, online orders while growing the client's social media following from 0 to 50,000+
- Triggered exponential growth through market penetration by collaborating with fashion influencers, bloggers and industry experts to build partnerships
Marketing & Communications Manager
Renmoney
06.2018 - 10.2019
- Spearheaded an end-to-end company-wide rebranding project by identifying and leveraging a cost-saving opportunity to get buy-in from senior executive and the board; resulted in brand repositioning and increased brand awareness
- Led in-house brand team while liaising with external marketing agencies and vendors to deliver on strategy ideas for projects and initiatives
- Maximized marketing ROI by leveraging negotiation skills in resource allocation and all external vendor relationships to co-regulate the annual marketing budget
- Collaborated with product and marketing stakeholders to execute go-to-market strategy for MBL, a digital SME loan product; co-managed market research and executed the official launch which resulted in 30% market share and +295% sales revenue
- Oversaw the creation of copy and collateral on all platforms including 2 nation-wide TV commercials that resulted in year-on-year increased website traffic (+151%), loan applications (261%), phone calls (+3,806%) and brand awareness (84%)
- Generated sponsorships and external partnerships that align with the organization's mission to enhance marketing objectives
Lead, Social Media & Content
Wakanow
01.2017 - 02.2018
- Established new customer engagement team with 4 content and social media specialists; led team to execute new strategy which led to a boost in NPS and a 64% boost in online engagement
- Delivered two major social media influencer campaigns that brought in revenue in thousands of dollars while reducing costs to the company by 94% and 93% in 2017 and 2018, respectively
Brand Specialist
Wakanow
07.2016 - 01.2017
- Built and executed a successful online brand repositioning strategy which led to a promotion to build and lead a content team for the group
Speech Data Evaluator
Google
11.2015 - 06.2016
- Collaborated with data experts to transcribe and review over 10,000+ entries used to build a new voice for Google’s speech products
- Gained leadership capabilities by approving data entries from colleagues on behalf of the team lead
Communications Specialist | Client: Red Dish
Self Employed Services
04.2015 - 11.2015
- Curated content for press releases, social media, online ads and sponsored blog posts while managing media and press relations to build/maintain the school's brand
Copywriter & Account Manager
Bold Entertainment
01.2012 - 12.2012
- Supported the launch of Olmeca Tequila products in Nigeria by delivering messaging for events and managing influencer relations
- Developed marketing content such as blogposts, promotional materials, and advertisements for social media for the agency's clients
Education
MBA - Marketing & Digital Business
Queen’s University
Kingston, ON 01.2022 - 12.2022
Master of Arts - English Language
University of Lagos
Nigeria 04.2014 - 02.2015
Bachelor of Arts - English Language And Literature
University of Lagos
Nigeria 12.2007 - 08.2011
Skills
Marketing Strategy
Software
Google Analytics
Mailchimp
Trello
Salesforce
WordPress
HTML
OfficeSuite
Canva
Certification
Certificate in Social Impact
Interests
Adventure travel
Word games
Olympic weightlifting/CrossFit
Timeline
Senior Manager, Strategic Initiatives & Projects
Scotiabank
05.2023 - Current
Certificate in Social Impact
01-2023
MBA Analyst, Strategy & Communications
Scotiabank
01.2023 - 04.2023
MBA - Marketing & Digital Business
Queen’s University
01.2022 - 12.2022
Communications Specialist & Volunteer Lead
First Unitarian Toronto
08.2021 - 01.2023
Certificate in Professional Marketing
01-2020
Marketing & Communications Manager
Renmoney
06.2018 - 10.2019
Marketing Consultant | Client: Hypeandsteam U.K.
Self Employed Services
05.2018 - 03.2020
Google AdWords
03-2017
Google Video Advertising
03-2017
Lead, Social Media & Content
Wakanow
01.2017 - 02.2018
Brand Specialist
Wakanow
07.2016 - 01.2017
Speech Data Evaluator
Google
11.2015 - 06.2016
Communications Specialist | Client: Red Dish
Self Employed Services
04.2015 - 11.2015
Master of Arts - English Language
University of Lagos
04.2014 - 02.2015
Copywriter & Account Manager
Bold Entertainment
01.2012 - 12.2012
Bachelor of Arts - English Language And Literature
University of Lagos
12.2007 - 08.2011
Similar Profiles
Raquel JohnRaquel John
Senior Customer Care Advisor-Social Media at ScotiabankSenior Customer Care Advisor-Social Media at Scotiabank
Kevin LevyKevin Levy
Director, Commercial Card Solutions, Global Transaction Banking, North America at ScotiabankDirector, Commercial Card Solutions, Global Transaction Banking, North America at Scotiabank
Radhika NarayananRadhika Narayanan
Officer III, Commodities Wind-down Operations at ScotiabankOfficer III, Commodities Wind-down Operations at Scotiabank
Madhav MakkerMadhav Makker
Senior Customer Experience Associate at ScotiabankSenior Customer Experience Associate at Scotiabank
Sinthuja VijayarajSinthuja Vijayaraj
Intern Waitress at Cibo Wine BarIntern Waitress at Cibo Wine Bar