Summary
Overview
Work History
Education
Skills
Software
Certification
Interests
Timeline
Generic
Adé Adeyemi, MBA

Adé Adeyemi, MBA

Senior Strategy Manager
Toronto,ON

Summary

Versatile Senior Manager with 8+ years progressive marketing/communications experience, and skilled at planning, implementing and overseeing strategic projects to drive business growth and efficiency.

History of influencing senior leaders while leading cross-functional teams and external agencies on projects that have increased brand awareness, and boosted revenue in fast-paced environments.

Extensive consulting/portfolio experience in delivering data-driven initiatives to boost revenue and market share for businesses.

Pursuing challenging opportunities in collaborative, growth-oriented organizations.

Overview

9
9
years of professional experience
6
6
years of post-secondary education
4
4
Certifications

Work History

Senior Manager, Strategic Initiatives & Projects

Scotiabank
05.2023 - Current
  • Managing end-to-end national projects to review current systems, tools, and processes for sales effectiveness
  • Developing presentations with and for senior leaders including biweekly commentary for the entire business line for the CEO
  • Led review meetings with data and client-facing team leads to review customer attrition strategies to maximize revenue retention

MBA Analyst, Strategy & Communications

Scotiabank
01.2023 - 04.2023
  • Gathered, documented, and modeled data to assess business trends in the competitive landscape
  • Produced detailed client dossiers and group data insights for use by senior leaders and to update the database system

Communications Specialist & Volunteer Lead

First Unitarian Toronto
08.2021 - 01.2023
  • Led a team of 10+ volunteers to deliver a revamped engagement strategy; built new team and redefined responsibilities
  • Redesigned visual brand elements and created brand templates and guidelines to align messaging across all channels
  • Led communications team to deliver weekly e-newsletter, maintaining 43% open rate and 11% click-through rate
  • Copyedited and revised content for social media, e-newsletters, corporate website and annual report

Marketing Consultant | Client: Hypeandsteam U.K.

Self Employed Services
05.2018 - 03.2020
  • Developed and executed a go-to-market digital strategy that launched Hypeandsteam U.K. into the retail fashion space in Nigeria; featured on Big Brother Naija 2019 with a reach of 300M+ viewers
  • Managed all digital marketing channels, online orders while growing the client's social media following from 0 to 50,000+
  • Triggered exponential growth through market penetration by collaborating with fashion influencers, bloggers and industry experts to build partnerships

Marketing & Communications Manager

Renmoney
06.2018 - 10.2019
  • Spearheaded an end-to-end company-wide rebranding project by identifying and leveraging a cost-saving opportunity to get buy-in from senior executive and the board; resulted in brand repositioning and increased brand awareness
  • Led in-house brand team while liaising with external marketing agencies and vendors to deliver on strategy ideas for projects and initiatives
  • Maximized marketing ROI by leveraging negotiation skills in resource allocation and all external vendor relationships to co-regulate the annual marketing budget
  • Collaborated with product and marketing stakeholders to execute go-to-market strategy for MBL, a digital SME loan product; co-managed market research and executed the official launch which resulted in 30% market share and +295% sales revenue
  • Oversaw the creation of copy and collateral on all platforms including 2 nation-wide TV commercials that resulted in year-on-year increased website traffic (+151%), loan applications (261%), phone calls (+3,806%) and brand awareness (84%)
  • Generated sponsorships and external partnerships that align with the organization's mission to enhance marketing objectives

Lead, Social Media & Content

Wakanow
01.2017 - 02.2018
  • Established new customer engagement team with 4 content and social media specialists; led team to execute new strategy which led to a boost in NPS and a 64% boost in online engagement
  • Delivered two major social media influencer campaigns that brought in revenue in thousands of dollars while reducing costs to the company by 94% and 93% in 2017 and 2018, respectively

Brand Specialist

Wakanow
07.2016 - 01.2017
  • Built and executed a successful online brand repositioning strategy which led to a promotion to build and lead a content team for the group

Speech Data Evaluator

Google
11.2015 - 06.2016
  • Collaborated with data experts to transcribe and review over 10,000+ entries used to build a new voice for Google’s speech products
  • Gained leadership capabilities by approving data entries from colleagues on behalf of the team lead

Communications Specialist | Client: Red Dish

Self Employed Services
04.2015 - 11.2015
  • Curated content for press releases, social media, online ads and sponsored blog posts while managing media and press relations to build/maintain the school's brand

Copywriter & Account Manager

Bold Entertainment
01.2012 - 12.2012
  • Supported the launch of Olmeca Tequila products in Nigeria by delivering messaging for events and managing influencer relations
  • Developed marketing content such as blogposts, promotional materials, and advertisements for social media for the agency's clients

Education

MBA - Marketing & Digital Business

Queen’s University
Kingston, ON
01.2022 - 12.2022

Master of Arts - English Language

University of Lagos
Nigeria
04.2014 - 02.2015

Bachelor of Arts - English Language And Literature

University of Lagos
Nigeria
12.2007 - 08.2011

Skills

    Marketing Strategy

Communications

Leadership

Presentations

Project Management

Creativity

Digital marketing

Brand Management

Software

GSuite

Google Analytics

Mailchimp

Trello

Salesforce

WordPress

HTML

OfficeSuite

Canva

Certification

Certificate in Social Impact

Interests

Adventure travel

Word games

Olympic weightlifting/CrossFit

Timeline

Senior Manager, Strategic Initiatives & Projects

Scotiabank
05.2023 - Current

Certificate in Social Impact

01-2023

MBA Analyst, Strategy & Communications

Scotiabank
01.2023 - 04.2023

MBA - Marketing & Digital Business

Queen’s University
01.2022 - 12.2022

Communications Specialist & Volunteer Lead

First Unitarian Toronto
08.2021 - 01.2023

Certificate in Professional Marketing

01-2020

Marketing & Communications Manager

Renmoney
06.2018 - 10.2019

Marketing Consultant | Client: Hypeandsteam U.K.

Self Employed Services
05.2018 - 03.2020

Google AdWords

03-2017

Google Video Advertising

03-2017

Lead, Social Media & Content

Wakanow
01.2017 - 02.2018

Brand Specialist

Wakanow
07.2016 - 01.2017

Speech Data Evaluator

Google
11.2015 - 06.2016

Communications Specialist | Client: Red Dish

Self Employed Services
04.2015 - 11.2015

Master of Arts - English Language

University of Lagos
04.2014 - 02.2015

Copywriter & Account Manager

Bold Entertainment
01.2012 - 12.2012

Bachelor of Arts - English Language And Literature

University of Lagos
12.2007 - 08.2011
Adé Adeyemi, MBASenior Strategy Manager