Adarsh Nand Jha
North Bay,Canada
Summary
Growth-focused marketing strategist with a strong track record of building scalable systems that convert cold audiences and optimise full-funnel performance. Experienced across D2C, B2B, and SaaS ecosystems, with deep expertise in Meta ads, GTM strategy, and behavioural targeting. Known for launching winning strategies, improving CAC: LTV, and leading high-impact cross-functional campaigns.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Business Manager - Sales & Marketing Strategist
Gaup Media
01.2025 - Current
Launched and scaled an e-commerce brand to profitability within 60 days. Built high-converting funnels using Meta/TikTok ads, upsells, UGC creatives, and trend-based product research.
Meta Marketing Specialist
Net2Source Inc. (Client: Meta)
05.2024 - 02.2025
Drove 21% ROI in cross-border performance marketing campaigns. Led GTM strategies across G7, BRICS, EU for both B2B and D2C verticals.
Business Development Consultant
Staples Inc.
North Bay, ON
11.2022 - 03.2024
Achieved national #1 sales rank. Launched high-converting Gen Z campaigns and scaled regional sales pipeline.
Client Account Manager
Protiviti
12.2020 - 08.2022
Achieved national #1 sales rank. Launched high-converting Gen Z campaigns and scaled regional sales pipeline.
Project Consultant
Sparx IT Solutions
01.2020 - 11.2020
Oversaw 50+ mobile and web projects (Shopify, WordPress, iOS/Android). Enabled cross-functional success in high-speed agency environments.
Education
Postgraduate Degree - International Business Sales & Marketing
Nipissing University
North Bay, Ontario05.2024
Mechanical Engineering -
Dr. A.P.J. Abdul Kalam Technical University
New Delhi, India01.2020
Skills
- Paid Advertising & Analytics: Meta Ads, TikTok Ads, Google Ads, GA4, Looker, Mixpanel
- Funnel & Lifecycle Mastery: CRO, Retargeting, Email Marketing (Klaviyo, Braze), Customer Journeys
- Growth Strategy: CAC/LTV Optimization, GTM Planning, Multi-Channel Campaigns, Conversion Funnels
- B2B & Sales: Account-Based Marketing (ABM), Lead Generation, CRM (HubSpot, Salesforce)
- Creative & Testing: UGC Content, A/B Testing, Canva
- Productivity & Collaboration: Notion, Asana, Slack, Descript
Tools & Platforms
- Marketing & Automation: Meta Ads, TikTok Ads, Google Ads, Klaviyo, Braze, Iterable
- CRM & Analytics: HubSpot, Salesforce, Google Analytics, Looker, Mixpanel
- Creative & Testing: Canva, CapCut, Figma, Hotjar, Descript
- Productivity & Collaboration: Slack, Notion, Asana, Zoom, Microsoft Office
Accomplishments
- Drove over $1M in direct, trackable revenue by improving ROAS and scaling paid media campaigns
- Consistently boosted client CAC:LTV ratios by over 30% through optimized funnel and retargeting strategies.
- Led cross-border GTM strategies achieving 21% ROI across G7, BRICS & EU markets.
Certification
- Meta Certified Digital Marketing Associate
- Google Ads Search Certification
- HubSpot Content Marketing Certification
- TikTok Ads Academy Certification
- Citrix Certified Sales Professional (CCSP)
Timeline
Business Manager - Sales & Marketing Strategist
Gaup Media
01.2025 - Current
Meta Marketing Specialist
Net2Source Inc. (Client: Meta)
05.2024 - 02.2025
Business Development Consultant
Staples Inc.
11.2022 - 03.2024
Client Account Manager
Protiviti
12.2020 - 08.2022
Project Consultant
Sparx IT Solutions
01.2020 - 11.2020
Postgraduate Degree - International Business Sales & Marketing
Nipissing University
Mechanical Engineering -
Dr. A.P.J. Abdul Kalam Technical University
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