Adan Alonso
Orange County
Summary
Driven Area Sales Manager with 8+ years of experience in a management capacity and strong competitive sales drive, adaptability, and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within multiple assigned territories. Successfully motivates and develops sales teams in results-driven and customer-focused environments with a positive attitude toward achievement.
Overview
16
16
years of professional experience
Work History
Area Sales Manager
Congo Brands LLC
10.2022 - Current
- Lead and manage Classic Sales Managers to drive sales performance and achieve key business objectives.
- Collaborate closely with the Area Sales Manager and merchandising teams to optimize sales strategies and product execution.
- Foster strong internal relationships with merchandising teams to ensure product displays and marketing materials align with regional sales goals.
- Build and maintain key relationships with store managers, identify opportunities for sales growth, and bridge communication gaps between retail partners and distributors.
- Resolve recurring customer complaints and operational challenges, focusing on improving customer satisfaction, promoting loyalty, and optimizing business operations.
- Ensure seamless inventory management by providing regular updates and executing promotions effectively.
Territory Sales Manager
Congo Brands LLC
01.2022 - 10.2022
- Managed and coached a team of Area Sales Managers, setting clear sales goals and fostering a positive, high-performance work environment.
- Successfully built and developed a top-performing sales team in Los Angeles, improving sales rankings and surpassing regional sales goals.
- Led the Orange County sales team to exceed sales targets, driving profitability and enhancing the brand's market presence in the area.
- Coordinated with Warehouse and Regional Managers to monitor inventory levels and achieve execution goals, ensuring smooth operations across multiple territories.
- Regularly provided team performance updates and shared constructive feedback to encourage growth and capitalize on new sales opportunities.
- Identified new and existing customers, presenting profitable product offerings to maintain strong revenue across the territory.
Territory Sales Manager
GT’s Living Foods
08.2017 - 01.2022
- Educated third-party distributors, customers, and buyers on GT’s Kombucha products and innovations driving brand awareness and sales.
- Assisted with resetting and building point-of-sale (POG) displays to ensure product placement and in-store visibility.
- Responsible for securing new store locations and ensuring that existing accounts were serviced accurately and efficiently.
- Built strong relationships with store managers and provided exceptional customer service, contributing to increased sales and improved store performance.
- Collaborated with key distributor partners (LAD, Classic, DPI, and HI-Touch) to strengthen relationships and support mutual business growth.
- Consistently achieved sales goals by identifying growth opportunities, implementing effective strategies, and maintaining customer satisfaction.
Grocery Team Leader
Whole Foods Market, Southwest
01.2009 - 08.2017
- Streamlined ordering processes to minimize out-of-stock situations and reduce waste.
- Resolved customer complaints professionally, taking appropriate action to rectify issues and maintain customer loyalty.
- Mentored new employees, providing comprehensive training on store policies, procedures, and best practices.
- Increased customer satisfaction by efficiently managing and organizing grocery department operations.
- Built and maintained a profitable relationship with DSD vendors.
Education
High School Diploma -
San Fernando High School
01.2004
Skills
- Spanish fluent
- Relationship Building with Distribution Partners
- Skilled in fostering a high-performing team environment through coaching and feedback
- Experienced with Microsoft Excel, PowerPoint, and mobile sales tools
- Skilled in resolving complaints and delivering exceptional service to boost loyalty
- Able to lift up to 40 pounds and travel regularly within the region
Timeline
Area Sales Manager
Congo Brands LLC
10.2022 - Current
Territory Sales Manager
Congo Brands LLC
01.2022 - 10.2022
Territory Sales Manager
GT’s Living Foods
08.2017 - 01.2022
Grocery Team Leader
Whole Foods Market, Southwest
01.2009 - 08.2017
High School Diploma -
San Fernando High School
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