Summary
Overview
Work History
Skills
Certification
Timeline
Generic

Santino Wong

SF Bay Area,CA

Summary

Dynamic sales leader with a proven track record of successfully leading high-performing teams to achieve strategic objectives, exceeding quotas and driving revenue growth. Expertise in negotiation, data analysis, and process improvement.

Overview

11
11
years of professional experience
1
1
Certification

Work History

VP, Channel Sales

AppZen, Inc.
San Jose, CA
07.2025 - Current
  • Optimized foundational Channel toolkit from scratch: partner agreements and processes, enablement, deal-flow tracking, and the operating cadence.
  • Ensured Channel partners are effectively enabled and integrated into our existing GTM motions.
  • Collaborated with Partner senior leaders to align departmental goals with organizational objectives.
  • Ensured every partnership is effectively enabled and integrated into our existing GTM motions, not left to sit on paper.
  • Analyzed performance metrics to identify improvement areas and streamline workflows.
  • Led and developed a high-performing North America Channel team (4) responsible for executing Channel GTM strategy.
  • 2025 115% to quota.

Regional Vice President

AppZen, Inc.
San Jose, CA
02.2023 - 07.2025
  • Led cross-functional teams to optimize operational efficiencies within sales and customer support.
  • Fostered relationships with key stakeholders to drive collaboration and alignment across departments.
  • Developed and executed regional sales strategies to drive revenue growth across multiple territories.
  • Analyzed sales performance metrics to identify trends and optimize team effectiveness.
  • Recruited trained, and mentored high-performing sales teams to exceed revenue targets consistently.
  • Created a results-driven culture by setting clear expectations, providing ongoing feedback, and recognizing outstanding achievements.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Attainment: 2024 106% / $6.5M quota,
  • 2025 transition year. 40% to quota, pacing to hit 110%

Director, Sales

AppZen, Inc.
San Jose, CA
02.2022 - 02.2023
  • Led sales strategy development, enhancing market penetration and customer engagement.
  • Managed cross-functional teams to execute key initiatives and drive revenue growth.
  • Implemented data-driven decision-making practices to enhance forecasting accuracy and resource allocation.
  • Managed team of EAEs (8), providing guidance, coaching and support.
  • Collaborated cross-functionally to optimize end-to-end sales processes, from prospecting through post-sales support services.
  • Delivered accurate sales forecasts based on thorough analysis of historical data and current trends in order to facilitate informed decision-making at the executive level.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Attainment: 179% over $5M quota, Managed top AE of the year/ Rolex winner.

EAE

AppZen, Inc.
San Jose, CA
04.2018 - 02.2022
  • Founding EAEs hired to lead the GTM motion.
  • Owned deals end to end, from first touch to closed-won
  • Implemented systems and procedures to increase sales.
  • Generated new contacts through networking and cold calling.
  • Demonstrated products, responded to questions, redirected concerns, and overcame objections to close sales.
  • Articulated and demonstrated product concepts and offerings to clients in easily understandable terms.

Attainment: Averaged 100%+ over $1.1M quota

Regional Sales Manager

Act-On
San Mateo, CA
12.2015 - 01.2018
  • Executed targeted outreach campaigns to increase engagement within assigned enterprise accounts.
  • Consistently exceeded sales targets by proactively identifying and pursuing new business opportunities.
  • Delivered comprehensive product presentations and demonstrations, showcasing the value proposition to potential clients.
  • Crafted compelling proposals that aligned with prospect priorities and pain points, resulting in higher close rates.
  • Negotiated contracts with key stakeholders, securing long-term partnerships and revenue growth.
  • Attainment: 2016 89%, 2017 103% over $800k quota

Skills

  • Sales leadership
  • Recruiting and hiring
  • Coaching and mentoring
  • Complex Problem-solving
  • Process improvement
  • Contract negotiation
  • Data analysis
  • Forecasting

Certification

  • MEDDIC
  • Sandler
  • Enterprise Sales Methodology, Agile Selling Framework

Timeline

VP, Channel Sales

AppZen, Inc.
07.2025 - Current

Regional Vice President

AppZen, Inc.
02.2023 - 07.2025

Director, Sales

AppZen, Inc.
02.2022 - 02.2023

EAE

AppZen, Inc.
04.2018 - 02.2022

Regional Sales Manager

Act-On
12.2015 - 01.2018
Santino Wong