Adam Woodward
Burlington,ON
Summary
Accomplished Senior Vice President of Franchise Operations at Pet Valu , I've driven substantial revenue growth and market expansion through strategic leadership and operational excellence. I am an expert in franchise relations and talented coach and mentor. Leveraging skills in financial management and cross-functional collaboration, I've championed innovative solutions and fostered key partnerships, achieving sustainable success and operational efficiency. My approach combines visionary strategy with effective communication, ensuring long-term profitability and enhanced stakeholder relationships. I am a hands-on, pragmatic, proactive leader with a relentless work ethic.
Overview
26
26
years of professional experience
Work History
Senior Vice President Franchise Operations
PetValu
2022.11 - Current
- Evaluated and approved potential franchise candidates to ensure they met company values, financial requirements, and operational standards through a rigorous screening and Discovery Day process.
- Own and strengthened relationship with the Canadian Franchise Council, and innovated working relationship to improve quality of meetings and outcomes
- Established and directed successful programs that led to. 13 years of high SSS single digit or double digit growth through aggressive sales program overhaul, store onsite renovations, marketing campaigns, and new product launches.
- Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing Pet Valu with strong and consistent organizational leadership.
- Maintained consistent growth in revenue, contribution margin, operating profit, and EBITDA.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Presented business plans and forecasts to board of directors.
- Directed technological improvements, to modernize Franchise communications and program launches.
Vice President Franchise Operations
Pet Valu
2016.08 - 2022.11
- Cultivated strong relationships with key stakeholders, including Franchisees, vendors, and community leaders to promote collaboration and long-term success.
- Led cross-functional teams for successful completion of major projects and store openings.
- Managed and directed 16 Franchise Business Consultants across Canada
Director Franchise Operations
Pet Valu
2012.07 - 2016.04
- Developed high-performing team relations with 100 -180 Franchisees by providing mentorship, and guidance,
- Pioneered entry into Alberta, Saskatchewan, Nova Scotia and New Brunswick
- Lead operations team of 12 direct reports.
- Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
Franchise Business Consultant
Pet Valu
2011.04 - 2012.07
- Developed strong relationships with 22 franchisees and 26 stores, ensuring open communication and swift resolution of any issues.
- Supported business growth by identifying opportunities for expansion within existing markets or entry into new ones.
- Collaborated closely with corporate teams, contributing valuable input on system-wide initiatives and programs.
- Gained trust and buy in from 16 franchisees to expand and renovate old model stores
District Manager Franchise Operations
MR GREEK Restaurants
2009.10 - 2011.01
- Consulted 14 Franchise locations and 2 Corporate locations to ensure business growth and consistent, high-quality standards of operations.
- HR manager for 2 Corporate locations ensuring compliance to provincial and federal laws
Director of Operations
The Putting Edge Corporation
2001.01 - 2009.10
- Oversaw daily North American operations across 26 corporate sites, ensuring seamless coordination and efficient execution of tasks.
- Managed budget of $1.1M and team of 300 staff including 26 direct reports.
- Franchised 2 locations
Managing Director
AMC Theatres
1998.09 - 2001.01
- Managed theatre operations in 3 megaplexes across the Greater Toronto Area
Education
Managing Through Digital Transformation -
MIT
Online Course11.2022
Post Diploma - Human Resources Management
Seneca College
Toronto, ON12.1994
Bachelor of Arts -
York University
Toronto, ON04.1994
Skills
- Operational Excellence
- Strategic Planning
- Leadership and People Development
- Cross-Functional Collaboration
- Effective Communicator and Public Speaker
- Innovative and Visionary
Accomplishments
- Currently leading 485 Franchise Locations across Canada generating sales of $900M in 2023.
- Achieved wholesale revenue targets in 2021-2023
- Plan, manage and deliver SG&A budget of $4 Million per year.
- Lead operations team of twenty three members including three direct reports.
- Rolled out and achieved buy in from franchisees and corporate users for a franchise communication, reporting and sales platform, Franconnect in 23/24
Volunteer Experience
Guide Dogs of Canada 04/2011 - Current
- Assisted with special events and programs.
- Strengthened partnerships between the organization and local businesses to enhance collaboration opportunities.
- Contributed to strategic planning meetings, providing valuable insights based on firsthand experience with target populations
Boy Scouts of Canada 1998-06/ 2009 - 2017
Dr. Jay Charitable Foundation 2005-2009
Affiliations
- United Federation of Podcasts - weekly contributor to podcast channel
Timeline
Senior Vice President Franchise Operations
PetValu
2022.11 - Current
Vice President Franchise Operations
Pet Valu
2016.08 - 2022.11
Director Franchise Operations
Pet Valu
2012.07 - 2016.04
Franchise Business Consultant
Pet Valu
2011.04 - 2012.07
District Manager Franchise Operations
MR GREEK Restaurants
2009.10 - 2011.01
Director of Operations
The Putting Edge Corporation
2001.01 - 2009.10
Managing Director
AMC Theatres
1998.09 - 2001.01
Managing Through Digital Transformation -
MIT
Post Diploma - Human Resources Management
Seneca College
Bachelor of Arts -
York University
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