Summary
Overview
Work History
Education
Websites
Extra Curricular
Timeline
Generic

Adam Jarczyn

Toronto,ON

Summary

Founder (exit) turned Product (8yrs) turned Operations (4yrs) turned GTM(4yrs). Now I focus on user-onboarding, PLG and activation. I'm an analyst at heart. My leadership approach focuses on autonomy, master and purpose. I'm in a career moment where I've acquired strong pattern recognition and mental models on problem solving, leading teams, and strategy. I've been focusing my time lately on advising companies on user onboarding, product-led growth, and product management. I'm seeking a role that has accountability on revenue or user growth outcomes leading a cross-functional team.

Overview

13
13
years of professional experience

Work History

Sr. Director, Product

Shoppers Drug Mart
Toronto, ON
05.2023 - Current
  • Responsible for B2C digital health app 1M users, 150K WAU
  • Focus on growth through experimentation; improved feature specific utilization and funnel conversion ranging from 30% to 25x improvements.
  • 2024 KPI's focus on Diabetes patient WAU as leading indicator to Diabetes revenue
  • Own annual $20M budget across 2 engineering orgs, direct team of 8 people spanning product management, content and growth
  • Responsible for digital Diabetes program; companies largest initiative

ProductLed Coach

Productled.com
Toronto, ON
06.2022 - Current
  • Provide coaching, advisory and consulting across seed to series B SaaS companies to plan, launch and improve their product-led growth strategy
  • Clients: Vanta, Zenhub, OpenNMS, Cognota, GoPerfectMatch, Scan123, LeadPages
  • Design and facilitate weekly training sessions with groups of 30+ people across the topics of strategy, onboarding, monetization, pricing & packaging, tooling, and tactics
  • Launched Productled.com 1st coaching offering

Sr. Director Product / GM

KOHO
Toronto, ON
02.2022 - 06.2022
  • Launched first 12 B2B customers totaling 5K end users achieving 10X (6%-60%) signup conversion improvement with 35% activation rate.
  • Owned revenue, CAC reduction and user acquisition for Instant Pay product
  • Managed 15ppl across sales, partnerships, product, marketing, and delivery

Head of Global Program Management, Tech Services

Shopify
Toronto, ON
01.2021 - 11.2021
  • Oversee craft of program management for tech services team (>100ppl)
  • Focus on enablement, knowledge management, data & insights, operations, and partnership technology

Sr. Lead, Onboarding & Solution Eng, Retail

Shopify
Toronto, ON
11.2019 - 12.2020
  • Delivered $3B in GMV across >3K merchants through onboarding program; grew team from 6 to 15 people
  • Designed 3-service model approach (content-led, human-led, enterprise) improving activation from 60% to 75% while creating 5x capacity in response to growing demand during Covid.
  • Drove 6wk sprint cycles across x-functional team of product marketers, product managers and data scientists achieving 1.5x conversion rate target for product-led onboarding program
  • Led business case for incremental $500M revenue through data migration program by improving merchants onboarding 1-week faster
  • Led Retail Solution Engineering team. Hit revenue target, impacting 30% of total sales.

SVP, Operations

Hashtagpaid Inc.
Toronto, ON
01.2018 - 02.2019
  • Owned pre & post sales process; grew to $10M ARR and 50 employees
  • Managed complete business operations (Marketing, Sales, CX, Finance, Product, Strategy, Sales Operations and Measurement & Insights teams)

VP, Product

Hashtagpaid Inc.
Toronto, ON
01.2016 - 02.2017
  • Managed engineering & design teams, including oversight of product roadmap
  • Built out pre-sales process & post-sales delivery process

VP, Sales Engineering & Product

Sylce Inc.
Toronto, ON
12.2014 - 01.2016
  • Closed $5M in ARR, reduced POC setup time from 16wks to 4 wks
  • Owned pre/post-sales tech planning, integration, account management
  • Led Toronto office growing to 25ppl with focus on R&D

Chief Product Officer

Sylce Inc.
Toronto, ON
12.2013 - 12.2014
  • Took company public at $60M valuation (TSXV: SLC)
  • Oversaw acquisition of patent portfolio

Chief Executive Officer

HOVR.IT
Toronto, ON
03.2011 - 12.2013
  • Acquired by Slyce November 2013; 3x investor return in 18 months

Education

MBA - Marketing

McMaster University
Hamilton, ON
12.2009

Bachelor of Science - Biochemsitry

Biochemsitryrsity
Hamilton, ON
04.2007

Websites

Extra Curricular

  • Venture Partner - Ripple Ventures
  • Investor - GTMFund, Union Ventures
  • Reading (listening) - 2021 self-development. 2022 biographies.
  • DIYer - I’m on pace to build 1 deck per year. Also, I like electrical.
  • Recently bought a Seadoo. I’m learning why people say don’t buy a boat.

Timeline

Sr. Director, Product

Shoppers Drug Mart
05.2023 - Current

ProductLed Coach

Productled.com
06.2022 - Current

Sr. Director Product / GM

KOHO
02.2022 - 06.2022

Head of Global Program Management, Tech Services

Shopify
01.2021 - 11.2021

Sr. Lead, Onboarding & Solution Eng, Retail

Shopify
11.2019 - 12.2020

SVP, Operations

Hashtagpaid Inc.
01.2018 - 02.2019

VP, Product

Hashtagpaid Inc.
01.2016 - 02.2017

VP, Sales Engineering & Product

Sylce Inc.
12.2014 - 01.2016

Chief Product Officer

Sylce Inc.
12.2013 - 12.2014

Chief Executive Officer

HOVR.IT
03.2011 - 12.2013

MBA - Marketing

McMaster University

Bachelor of Science - Biochemsitry

Biochemsitryrsity

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Adam Jarczyn