Adam Campbell
38009 Helm Way, Squamish,BC
Summary
Dynamic professional with a strong entrepreneurial spirit and extensive experience in the outdoor industry. As an Athlete Insights Specialist at Arc'teryx, I drive product innovation through athlete insights and cross-functional collaboration. Fluent in English, French, and Spanish, I excel in public speaking and strategic positioning, fostering brand growth and athlete engagement.
Overview
27
27
years of professional experience
Work History
Athlete Insights and Product Testing Specialist
Arc'teryx
North Vancouver, BC
12.2022 - Current
- Organize athlete and consumer insight sessions to help unlock athlete needs in products
- Write product briefs for designers and developers based on athlete insights
- Work cross-functional with design, development, product managers, product education and brand marketing to help bring products to market
- Establish testing protocols and reporting for future footwear products and innovations
- Stay current with sport and industry trends and cultures
- Stay current with all industry products
Mountain Run Team Captain and Athlete
Self Employed Services
North Vancouver, BC
12.2002 - Current
- Work with brands and appear in regional and global marketing campaigns
- Provide insights and strategic positioning related to mountain run and outdoor sports
- Help sports marketing identify new run team athletes
- Mentor to current team athletes
- Public appearances on various media channels
- Developed and maintain a personal brand
- Arc'teryx Mountain Run Team Captain
- Pitch and produce story concepts
- Frequent contributor to print media as a writer
- Member of national teams in 5-different sports, Guiness World Record holder and world championship medalist
Coach
Self-employed
Squamish, BC
09.1998 - Current
- I have worked with athletes from Olympians to first time participants in various outdoor sports to help them foster a love of movement and strive for their personal goals
Lawyer
Blackett Law
Canmore, AB
09.2019 - 03.2021
- Prepared and reviewed contracts and other legal documents following applicable regulations.
- Advised clients on variety of legal matters, including corporate governance, intellectual property, labor law and taxation.
In-House Lawyer
Integrated Sustainability Consultants
Calgary, AB
10.2013 - 09.2019
- Advised the president and senior leadership in all areas of the business from HR issues, to contracts and regulatory matters.
Equity Owner
5 Peaks Trail Running Series
Calgary, AB
10.2013 - 09.2019
- Helped in the negotiation, sale, transition, promotion and growth of Canada’s largest trail running series
- Assisted in the negotiation, purchasing and restructuring of the business
- Negotiated, secured and renewed sponsors.
- Promoted the series through media, social media and participation at events.
- Ensured participant and employee satisfaction
- Supported shareholders to ensure continued growth and profitability of the series
Education
J.D. -
University of Victoria Faculty of Law
Victoria, BC05-2012
Skills
- Highly entrepreneurial
- Deep understanding of all aspects of the outdoor industry
- Very comfortable with public speaking and distilling messages to audiences of various backgrounds
- Work well cross-functionally and bridging various areas of a business
- Excellent written skills
- Long history of coaching and mentorship
- Fluent in English, French and Spanish
- Lived abroad for two-decades, so have a broad global perspective
- Several decades of coaching and now mentorship to athletes
- Have managed several high performance teams and owned a successful business
Accomplishments
- Member of the Alberta and British Columbia Bar Associations
- Member of national teams in duathlon, triathlon, mountain running, ultrarunning and ski mountaineering
- Three-time Guiness World Record holder
- National record holder and Fastest Known Times on peaks and trails across Canada
- Appeared on the cover of various industry magazines
- In my 23rd year as a professional athlete
- Over 25-years of coaching experience
Languages
English
Native or Bilingual
French
Native or Bilingual
Spanish
Professional Working
Affiliations
- Law Society of Alberta (non-practicing)
- Law Society of British Columbia (non-practicing)
- Board of Directors, Ski Mountaineering Competition Canada
- Board of Directors, Mountain Muskox
Timeline
Athlete Insights and Product Testing Specialist
Arc'teryx
12.2022 - Current
Lawyer
Blackett Law
09.2019 - 03.2021
In-House Lawyer
Integrated Sustainability Consultants
10.2013 - 09.2019
Equity Owner
5 Peaks Trail Running Series
10.2013 - 09.2019
Mountain Run Team Captain and Athlete
Self Employed Services
12.2002 - Current
Coach
Self-employed
09.1998 - Current
J.D. -
University of Victoria Faculty of Law