Adam Campbell
38009 Helm Way, Squamish,BC
Summary
Dynamic professional with a strong entrepreneurial spirit and extensive experience in the outdoor industry. As an Athlete Insights Specialist at Arc'teryx, I drive product innovation through athlete insights and cross-functional collaboration. Fluent in English, French, and Spanish, I excel in public speaking and strategic positioning, fostering brand growth and athlete engagement.
Overview
27
27
years of professional experience
Work History
Athlete Insights and Product Testing Specialist
Arc'teryx
12.2022 - Current
- Organize athlete and consumer insight sessions to help unlock athlete needs in products
- Write product briefs for designers and developers based on athlete insights
- Work cross-functional with design, development, product managers, product education and brand marketing to help bring products to market
- Establish testing protocols and reporting for future footwear products and innovations
- Stay current with sport and industry trends and cultures
- Stay current with all industry products
Mountain Run Team Captain and Athlete
Self Employed Services
12.2002 - Current
- Work with brands and appear in regional and global marketing campaigns
- Provide insights and strategic positioning related to mountain run and outdoor sports
- Help sports marketing identify new run team athletes
- Mentor to current team athletes
- Public appearances on various media channels
- Developed and maintain a personal brand
- Arc'teryx Mountain Run Team Captain
- Pitch and produce story concepts
- Frequent contributor to print media as a writer
- Member of national teams in 5-different sports, Guiness World Record holder and world championship medalist
Coach
Self-employed
09.1998 - Current
- I have worked with athletes from Olympians to first time participants in various outdoor sports to help them foster a love of movement and strive for their personal goals
Lawyer
Blackett Law
09.2019 - 03.2021
- Prepared and reviewed contracts and other legal documents following applicable regulations.
- Advised clients on variety of legal matters, including corporate governance, intellectual property, labor law and taxation.
In-House Lawyer
Integrated Sustainability Consultants
10.2013 - 09.2019
- Advised the president and senior leadership in all areas of the business from HR issues, to contracts and regulatory matters.
Equity Owner
5 Peaks Trail Running Series
10.2013 - 09.2019
- Helped in the negotiation, sale, transition, promotion and growth of Canada’s largest trail running series
- Assisted in the negotiation, purchasing and restructuring of the business
- Negotiated, secured and renewed sponsors.
- Promoted the series through media, social media and participation at events.
- Ensured participant and employee satisfaction
- Supported shareholders to ensure continued growth and profitability of the series
Education
J.D. -
University of Victoria Faculty of Law
Victoria, BC05-2012
Skills
- Highly entrepreneurial
- Deep understanding of all aspects of the outdoor industry
- Very comfortable with public speaking and distilling messages to audiences of various backgrounds
- Work well cross-functionally and bridging various areas of a business
- Excellent written skills
- Long history of coaching and mentorship
- Fluent in English, French and Spanish
- Lived abroad for two-decades, so have a broad global perspective
- Several decades of coaching and now mentorship to athletes
- Have managed several high performance teams and owned a successful business
Accomplishments
- Member of the Alberta and British Columbia Bar Associations
- Member of national teams in duathlon, triathlon, mountain running, ultrarunning and ski mountaineering
- Three-time Guiness World Record holder
- National record holder and Fastest Known Times on peaks and trails across Canada
- Appeared on the cover of various industry magazines
- In my 23rd year as a professional athlete
- Over 25-years of coaching experience
Languages
English
Native or Bilingual
French
Native or Bilingual
Spanish
Professional Working
Affiliations
- Law Society of Alberta (non-practicing)
- Law Society of British Columbia (non-practicing)
- Board of Directors, Ski Mountaineering Competition Canada
- Board of Directors, Mountain Muskox
Timeline
Athlete Insights and Product Testing Specialist
Arc'teryx
12.2022 - Current
Lawyer
Blackett Law
09.2019 - 03.2021
In-House Lawyer
Integrated Sustainability Consultants
10.2013 - 09.2019
Equity Owner
5 Peaks Trail Running Series
10.2013 - 09.2019
Mountain Run Team Captain and Athlete
Self Employed Services
12.2002 - Current
Coach
Self-employed
09.1998 - Current
J.D. -
University of Victoria Faculty of Law
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