Achraf Zineddine
Montreal,QC
Summary
Event & experiential marketing specialist who has personally produced and led 300+ brand activations and concerts generating $10M+ in revenue. Expert in end-to-end logistics, partner management (corporate, government, artists), on-site team leadership, and delivering brand experiences that earn renewals and expansions. Calm under pressure, relentlessly reliable, and driven by turning big ideas into moments people never forget.
Overview
9
9
years of professional experience
Work History
Regional Field Manager
Mosaic Sales Solutions
04.2024 - Current
- Planned, produced and executed 100+ high-profile marketing events and activations across Eastern Canada as the sole regional lead for the Tim's for Good marketing campaign.
- Drove and operated a 35-ft mobile unit across the region, personally handling all logistics, technical setup, load-in/load-out, and on-site production to meet strict deadlines with zero missed events.
- Managed and trained field teams of 3–7 staff per activation while maintaining full quality control of brand standards, messaging, and customer experience.
- Secured and nurtured partnerships with federal and provincial government bodies, major corporate sponsors, and local stakeholders; delivered flawless executions that led to repeated commendations and annual contract renewals.
- Coordinated directly with Tim Horton's regional marketing managers and restaurant operators to ensure alignment, operator satisfaction, and maximum in-store traffic uplift.
- Captured and supplied photography used across Tim Horton's official social channels; supported influencer content creation on-site.
- Played a key role in the program’s continued success and expansion, including the launch and management of the follow-up experiential campaign for new beverage lines.
Senior Staff Lead
Fever
05.2021 - 03.2024
- Managed full production and execution of 200+ Candlelight Concerts across multiple venues.
- Led and directed on-site teams of 15–40 staff per event, handling staffing, scheduling, and real-time coordination.
- Acted as on-stage emcee: opened and closed every performance, introduced artists, and managed audience flow.
- Served as primary point of contact for artists and orchestras (up to 35 musicians per show); built and maintained strong working relationships.
- Oversaw all venue logistics, load-in/load-out, equipment and inventory management, vehicle transport, and post-event reporting.
- Single-handedly resolved operational and technical issues on-site to ensure zero delays or cancellations.
- Directly supported series growth that generated $10M+ in total ticket revenue.
Senior Brand Ambassador
TRIBU Experiential, SDI Marketing, Morrison FILMS
03.2017 - 04.2021
- Delivered 300+ high-impact brand activations, conferences, product launches, and experiential events across Canada for major national and global brands.
- Consistently ranked among top performers nationally by executing flawless consumer-facing experiences in high-traffic, high-pressure settings (festivals, trade shows, corporate events, conferences).
- Owned complete on-site execution: setup/teardown, inventory management, brand messaging, product demonstration, and real-time consumer engagement for audiences of hundreds to thousands per event.
- Trained and led junior ambassador teams on brand standards, engagement techniques, and operational excellence; directly improved team results and client retention.
Education
Bachelor of Arts - Political Science
Concordia University
Montreal05-2022
Diploma of College Studies - Social Sciences
Vanier College
Saint-Laurent05-2019
Skills
- End-to-End Event Production
- Experiential Marketing & Brand Activations
- Large-Scale Logistics & Tour Management
- On-Site Team Leadership & Training
- Sponsorship & Key Partner Management
- Live Event Direction (Emcee & Stage Management)
- Crisis Management & Issue Resolution
- Cross-Functional Stakeholder Coordination
Languages
English
Native or Bilingual
French
Native or Bilingual
Timeline
Regional Field Manager
Mosaic Sales Solutions
04.2024 - Current
Senior Staff Lead
Fever
05.2021 - 03.2024
Senior Brand Ambassador
TRIBU Experiential, SDI Marketing, Morrison FILMS
03.2017 - 04.2021
Bachelor of Arts - Political Science
Concordia University
Diploma of College Studies - Social Sciences
Vanier College