Summary
Overview
Work History
Education
Skills
Timeline
Generic

Tom O'Brien

Carlsbad

Summary

Proven Sales Manager with a track record of fostering strong client relationships and driving sales growth, notably achieving an 80% annual increase at Impact Brokers. Skilled in staff management and sales team training, I excel in strategic planning and performance optimization. At Le Chef Bakery, I spearheaded initiatives that resulted in a 31% business increase, showcasing my ability to educate buyers and act as a valuable resource.

Began programs and opened new markets for companies.

Accepted the call to succeed.


Overview

18
18
years of professional experience

Work History

Sales Manager

LeChef Bakery
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Hired and trained a 4 person direct sales force to cover the So. California market.
  • Implemented sales to 2 major bakery distributors in the market that deal with donut shops with our breakfast croissants. Also put those items into Ralphs Markets.
  • Business increases over the 5 years here was 31 percent average a year.

Sales Manager

Sun West Brokerage

This was my own Food Brokerage.


Represented Canned, frozen and dry manufacturers.

I was contacted from one of the previous companies I worked for to take on one of their minor companies as their broker.


Sales were good until I sold out all the product two of the companies had and would be out of product until new pack.



Sales Representative

Cal-West Food Service
  • Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
  • Generated additional sales opportunities with upselling and cross-selling techniques.
  • Expanded customer base through cold calling, networking, and relationship building.
  • Increased sales revenue by identifying and targeting high-potential accounts.
  • Broker for frozen and canned vegetables, Flav-R-Pac label. Also full line fruit for food service and Industrial accounts.

Division Manager

Star-Kist Foods

I was hired to start the Food Service Division Nationally..


I was hired to train Brokers in Food Service and teach them about tuna.


It became very successful, I hit our 5 year plan to sell one million cases the first year.


Sales to buying groups, chains, distributors

Western Regional Sales Manager

Precision Foods
03.1998 - 09.2012
  • Introduced cross-selling techniques among the sales team members, increasing overall profitability for the company.
  • Negotiated contracts with vendors and suppliers, securing favorable terms that benefited both cost savings and delivery schedules.
  • Utilized data-driven approaches when setting goals – basing targets on historical trends for more accurate forecasting and better resource allocation.
  • Cultivated an environment of collaboration among team members – encouraging open dialogue about challenges faced along with brainstorming solutions collectively.
  • Broker Management, over 17 Western States
  • Contacted Regional multi-Unit headquarters.

Sales Manager Food Service Broker

Impact Brokers
07.1994 - 08.1998
  • Handled customer relations issues, enabling quick resolution, and client satisfaction.
  • Resolved customer issues quickly to close deals and boost client satisfaction.
  • Increased sales revenue by developing and implementing effective sales strategies.
  • Built long-lasting client relationships through excellent customer service and consistent followups.
  • Established sales increases each month and added additional lines to the company.
  • Sales volume increased over 80 percent each year to become one of the top brokers in the Los Angeles market.
  • Along with managing the department I also had sales accounts to call on.

Education

High School Diploma -

Shrine
Royal Oak, MI

Skills

  • Relationship Building
  • Sales team training
  • Staff Management
  • Goals and performance
  • Educate the buyer of product
  • Act as a teacher and educator
  • Make the account know you can help them

Timeline

Western Regional Sales Manager

Precision Foods
03.1998 - 09.2012

Sales Manager Food Service Broker

Impact Brokers
07.1994 - 08.1998

Sales Manager

LeChef Bakery

Sales Manager

Sun West Brokerage

Sales Representative

Cal-West Food Service

Division Manager

Star-Kist Foods

High School Diploma -

Shrine
Tom O'Brien