Abraham Carreno
Toronto,ON
Summary
Experienced Advertising and Marketing Specialist with a versatile skill set honed over 13 years, driving company growth through creative marketing strategies. A flexible team player well-versed in traditional and digital marketing, known for decisive leadership, cross-functional communication, and strategic thinking. Proven success in analyzing market trends and customer needs to develop highly-effective branding campaigns.
Overview
13
13
years of professional experience
Work History
Advertising Agency
The Royal Studio
Hermosillo, Mexico
12.2019 - Current
- Directed creative process for traditional and online ads.
- Identified and reached out to potential clients to offer services.
- Increased revenue by developing and implementing creative promotional strategies.
- Met with customers to discuss proofs and identify needed changes.
- Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
- Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
- Created content and promotional materials to drive engagement and conversions.
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
Advertising Specialist
The Home Depot Mexico
San Pedro Garza Garcia, Mexico
03.2014 - 12.2019
- Produced original and creative content for promotional advertisements and marketing materials published on national TV, radio, press, and digital channels, including social media.
- Initiated and oversaw new communication channels within store to engage with customers, delivering special promotions and highlighting product benefits.
- Developed, proofread, and edited copy for adherence to brand standards and voice, while also overseeing correct use of logo and brand assets.
- Communicated campaign success and status reports to management by outlining progress and analyzing known performance indicators.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Planned and executed promotions and special events from concept to completion.
Graphic Designer, Project Assistant
MENOSUNOCEROUNO (now Brands&People)
Monterrey, Mexico
04.2010 - 12.2013
- Developed creative design for print materials, brochures, banners, and signs.
- Coordinated with external vendors and suppliers to verify quality and accuracy of printed materials.
- Contributed to creative process through original ideas and inspiration.
- Built and strengthened relationships with new and existing accounts to drive revenue growth.
- Resolved issues promptly to drive satisfaction and enhance customer service.
- Collaborated with internal teams to develop account strategy.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
Education
Post-Degree Certificate - Marketing Management
Humber College
Toronto, ON08.2024
Bachelor - Graphic Design And New Media
Monterrey Center For Higher Learning of Design
Monterrey, Mexico12.2011
High School Diploma -
Reno High School
Reno, USA05.2006
Skills
- Production Coordination
- Account Management
- Technical Design
- Photography
- Adobe Creative Cloud
- Meta and Google Ads
- E-Commerce
- Staff Recruitment
- Social Media Expertise
- Budget Understanding
Quote
Design is not just what it looks like and feels like. Design is how it works.
Steve Jobs
Timeline
Advertising Agency
The Royal Studio
12.2019 - Current
Advertising Specialist
The Home Depot Mexico
03.2014 - 12.2019
Graphic Designer, Project Assistant
MENOSUNOCEROUNO (now Brands&People)
04.2010 - 12.2013
Post-Degree Certificate - Marketing Management
Humber College
Bachelor - Graphic Design And New Media
Monterrey Center For Higher Learning of Design
High School Diploma -
Reno High School