Summary
Overview
Work History
Education
Skills
Timeline
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Abii Baskaran

Abii Baskaran

Georgina,ON

Summary

Dynamic marketing professional with a proven track record at Ingram Micro, excelling in campaign strategy and execution. Skilled in vendor management and data analysis, I drive impactful marketing initiatives that foster growth and engagement. Known for my adaptability and strong communication skills, I consistently exceed sales targets and deliver results.

Overview

6
6
years of professional experience

Work History

Hair and Makeup Artist

Allure by Abii
Georgina, ON
05.2024 - Current
  • Delivered customized semi-bridal and event-ready hair and makeup services tailored to each client's skin tone, face shape, and personal style, ensuring long-lasting, camera-ready results for photoshoots, parties, and special occasions.
  • Built a growing client base through Instagram marketing, word-of-mouth referrals, and exceptional service demonstrating strong communication, time management, and client care throughout each appointment.
  • Maintained a clean, professional kit with high-end products, and consistently followed strict sanitation protocols to ensure client safety and comfort.

Marketing Account Manager

Ingram Micro
Mississauga, ON
09.2023 - 03.2024
  • Led a diverse portfolio of 13+ leading Cyber Security vendors, including Fortinet, Trellix, Palo Alto, and Tenable, by meticulously crafting and implementing tailored annual marketing programs in collaboration with cross-functional teams.
  • Demonstrated expertise in overseeing the entire lifecycle of marketing initiatives, from ideation to execution, ensuring seamless deployment, and maximum impact throughout the year.
  • Generated innovative campaign ideas and developed effective deployment strategies to drive engagement and achieve desired outcomes.
  • Fostered strong and collaborative relationships with vendors, delivering results-driven marketing solutions through mutual understanding and trust.

Business Development Manager

Ingram Micro
Mississauga, ON
03.2020 - 09.2023
  • Identified growth opportunities within existing accounts, enhancing revenue potential.
  • Drove strategic sales growth, achieving profitable activations and increased market share.
  • Excelled in Pro AV digital signage and Print and Peripherals technology for major brands.
  • Demonstrated project management expertise in multi-disciplinary, long-term projects, ensuring timely delivery.
  • Utilized technological proficiency to leverage software applications, streamlining processes effectively.
  • Maintained communication pipelines to support sales goals and fostered long-term partnerships.
  • Led initiatives for continuous improvement across processes, tools, and systems knowledge areas.

Financial Service Representative

Canadian Imperial Bank of Canada
Mississauga, ON
07.2019 - 01.2020
  • Assisted clients in opening new accounts, managing existing ones, and addressing inquiries related to banking products and services.
  • Met and exceeded sales targets by promoting various financial products, including savings accounts, credit cards, loans, and investment options.
  • Processed account transactions efficiently, including deposits, withdrawals, fund transfers, and bill payments.

Education

Bachelor of Commerce -

Ryerson University
01.2015

Skills

  • Campaign strategy and execution
  • Vendor and client management
  • Project and budget oversight
  • Data analysis and reporting
  • Marketing communications
  • Media planning and execution
  • CRM tools and sales support

Timeline

Hair and Makeup Artist

Allure by Abii
05.2024 - Current

Marketing Account Manager

Ingram Micro
09.2023 - 03.2024

Business Development Manager

Ingram Micro
03.2020 - 09.2023

Financial Service Representative

Canadian Imperial Bank of Canada
07.2019 - 01.2020

Bachelor of Commerce -

Ryerson University

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Abii Baskaran