Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Abigail Peseo

Summary

Branding professional with passion for creating compelling visual identities that resonate with target audiences. Proven ability to elevate brand perception through strategic design and innovative concepts. Known for strong collaboration skills and results-driven approach, consistently meeting project goals and adapting to evolving brand needs. Expertise includes logo design, email design, packaging design, brand strategy, and visual storytelling.

Overview

12
12
years of professional experience

Work History

Brand Identity Designer

Sopop Creative
08.2019 - Current
  • Developed creative design for print materials, brochures, banners, and signs.
  • Developed creative design for print materials, banners, and signs.
  • Created logos, illustrations, and typography for various organizations.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Developed graphics and visual content for social media campaigns.
  • Created artwork for product packaging and promotional materials.
  • Created digital image files for use in digital and traditional printing methods.
  • Completed final touches for projects such as image sizes and font selection.

Packaging Designer

Venom Scent
01.2025 - 01.2025
  • Conducted thorough research on industry trends and competitors, informing the development of strategic branding initiatives that set clients apart from their competition.
  • Improved packaging efficiency by streamlining design processes and incorporating industry best practices.
  • Designed innovative package concepts for increased product appeal and customer satisfaction.
  • Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.

Brand Identity Designer Contract

Based
12.2024 - 01.2025
  • Conducted thorough research on industry trends and competitors, informing the development of strategic branding initiatives that set clients apart from their competition.
  • Designed impactful logos and visual identities, establishing strong brand presence for clients across various industries.
  • Designed innovative package concepts for increased product appeal and customer satisfaction.
  • Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.

Brand Identity Designer Contract

Puro
11.2024 - 12.2024
  • Conducted thorough research on industry trends and competitors, informing the development of strategic branding initiatives that set clients apart from their competition.
  • Designed impactful logos and visual identities, establishing strong brand presence for clients across various industries.
  • Designed innovative package concepts for increased product appeal and customer satisfaction.
  • Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.

Brand Identity Designer Contract

Ovee
11.2024 - 12.2024
  • Conducted thorough research on industry trends and competitors, informing the development of strategic branding initiatives that set clients apart from their competition.
  • Designed impactful logos and visual identities, establishing strong brand presence for clients across various industries.
  • Designed innovative package concepts for increased product appeal and customer satisfaction.
  • Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.

Email Newsletter Designer

The Runners Apothecary
04.2024 - 09.2024
  • Utilized design software to generate detailed artwork and presentations for marketing campaigns.
  • Created compelling marketing materials with original graphics and layouts, elevating brand recognition.
  • Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
  • Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
  • Used Adobe Creative Suite to edit images for use in marketing materials and website content.

Social Media Manager

The Runners Apothecary
04.2024 - 09.2024
  • Developed engaging content that increased audience interaction across all platforms.
  • Designed comprehensive social media strategies that aligned with overall marketing goals.
  • Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
  • Streamlined content creation processes, improving efficiency while maintaining quality standards.

Email Newsletter Designer

HUETAPE
04.2024 - 06.2024
  • Utilized design software to generate detailed artwork and presentations for marketing campaigns.
  • Created compelling marketing materials with original graphics and layouts, elevating brand recognition.
  • Managed multiple design projects simultaneously, ensuring timely delivery within budget constraints.
  • Produced high-quality mockups for client approval during the iterative design process, saving time on revisions later down the line.
  • Used Adobe Creative Suite to edit images for use in marketing materials and website content.

Client Website Review

Bandzoogle
05.2022 - 07.2022
  • Troubleshoot issues with websites and fixed scripting and use issues.
  • Utilized SEO techniques to optimize website content, improve search engine rankings, and increase traffic.
  • Worked well in a team setting, providing support and guidance.
  • Worked effectively in fast-paced environments.

Live Support Operator

SkipTheDishes
10.2018 - 08.2019
  • Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
  • Placed outbound customer service or customer satisfaction calls to follow up on issues.
  • Approved and terminated customer accounts upon request.
  • Monitored customer conversations and provided timely, knowledgeable assistance.
  • Assisted customers with order placement, product returns, and order tracking.

Warehouse Associate

Wolverine Worldwide
06.2018 - 06.2018
  • Worked safely around moving machinery.
  • Assembled orders and packed items for shipment, conveying orders to shipping personnel
  • Checked packages and merchandise for damage and notified vendors.

Interviewer

Dimark Research(call center)
06.2017 - 08.2017
  • Conducted interviews with participants to assess eligibility.
  • Followed scripted questionnaires verbatim to collect research data.
  • Used specified forms to compile, record, and code results or data from interviews and surveys.
  • Convinced unwilling individuals by using logical, persuasive rebuttals.
  • Explained survey objectives and procedures to interviewees.

Sales Associate

Jireh Fabrics
08.2015 - 10.2016
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Helped customers locate products and checked store systems for merchandise at other sites.
  • Prepared merchandise for the sales floor by pricing or tagging.
  • Rotated stock and restocked shelves to maintain product availability and store appearance.

Organizer

SYTO CLUB
10.2012 - 06.2015
  • Used excellent communication skills to delegate tasks and achieve successful event outcomes.
  • Utilized project management skills to meet event deadlines and complete requirements.
  • Designed and implemented comprehensive organizational strategies to maximize productivity.
  • Coordinated volunteer activities and facilitated the distribution of promotional and marketing materials.
  • Created and maintained detailed event plans and budgets to comply with timelines and control costs.

Education

Diploma - Public Relations

ELearning College
04.2023

Diploma - Digital Marketing

ELearning College
04.2023

Bachelor of Arts in Sociology -

University of Winnipeg
10.2022

Skills

  • Print production
  • Digital design experience
  • Logo design proficiency
  • Social media branding

  • Creative direction
  • Attention to detail
  • Continuous learning mindset

Languages

English
Native or Bilingual

Timeline

Packaging Designer

Venom Scent
01.2025 - 01.2025

Brand Identity Designer Contract

Based
12.2024 - 01.2025

Brand Identity Designer Contract

Puro
11.2024 - 12.2024

Brand Identity Designer Contract

Ovee
11.2024 - 12.2024

Email Newsletter Designer

The Runners Apothecary
04.2024 - 09.2024

Social Media Manager

The Runners Apothecary
04.2024 - 09.2024

Email Newsletter Designer

HUETAPE
04.2024 - 06.2024

Client Website Review

Bandzoogle
05.2022 - 07.2022

Brand Identity Designer

Sopop Creative
08.2019 - Current

Live Support Operator

SkipTheDishes
10.2018 - 08.2019

Warehouse Associate

Wolverine Worldwide
06.2018 - 06.2018

Interviewer

Dimark Research(call center)
06.2017 - 08.2017

Sales Associate

Jireh Fabrics
08.2015 - 10.2016

Organizer

SYTO CLUB
10.2012 - 06.2015

Diploma - Digital Marketing

ELearning College

Bachelor of Arts in Sociology -

University of Winnipeg

Diploma - Public Relations

ELearning College
Abigail Peseo