Abigail Boyd
San Francisco
Summary
Dynamic Senior Creator Partnerships and Operations Manager at Liftoff Mobile, adept at optimizing user-generated content and enhancing brand-creator collaborations. Proven expertise in strategic communication and campaign performance optimization, driving impactful results. Skilled in managing creator lifecycles and mentoring talent, fostering strong relationships to achieve brand objectives.
Overview
5
5
years of professional experience
Work History
Senior Creator Partnerships and Operations Manager
Liftoff Mobile
San Francisco Bay Area
12.2024 - Current
- Streamlined UGC content production through Liftoff Influence's network, enhancing brand-creator collaboration.
- Ownership of UGC, creator selection, and script assignment for every campaign.
- Analyzed user data to shape effective content strategies.
- Coordinated cross-functional teams to ensure successful project execution.
- Researched industry trends to guide creative direction.
- Mentored junior creators in advanced content development techniques.
- Developed creative concepts and strategies aligned with brand objectives.
- Managed full creator lifecycle including recruitment, onboarding, and training processes.
- Negotiated legal agreements for usage rights and payments, ensuring compliance.
Account Manager & Strategist, Liftoff Influence
Liftoff Mobile
San Francisco
02.2022 - 12.2024
- Cultivated relationships with over 5,000 verified creators after Liftoff-Vungle merger.
- Developed performance-driven creative campaigns that aligned with brand KPIs.
Account Executive
Vungle
San Francisco Bay Area
08.2021 - 02.2022
- Managed client accounts post JetFuel acquisition.
- Supported influencer marketing and media sales.
Creator Partnership Strategist
JetFuel
San Francisco Bay Area
01.2021 - 02.2022
- Sourced and managed creator deals for monetization and campaign development.
- Ensured ongoing campaign success through account management.
Technical Recruiter
Insight Global
San Jose
08.2020 - 01.2021
- Recruited technical candidates and managed hiring pipelines.
- Negotiated offers and maintained client relationships.
Education
B.A. - Applied Communication And Business
Santa Clara University
Skills
- Creator and influencer partnerships
- User-generated content production
- Client management and relations
- Strategic communication development
- Creative brief creation
- Cross-functional collaboration
- Creator recruitment strategies
- Campaign performance optimization
- Account management
- Project coordination
- Relationship building
- Trend research
- Talent training
Affiliations
- Rock Climbing, Yoga, Reading.
Accomplishments
- Built and maintained long-term relationships with 90+ top-performing creators across diverse content verticals.
- Launched 50+ UGC campaigns in 2024 with
- Contributed to a 15% increase in SOV by aligning creator content with high-intent user demographics.
Timeline
Senior Creator Partnerships and Operations Manager
Liftoff Mobile
12.2024 - Current
Account Manager & Strategist, Liftoff Influence
Liftoff Mobile
02.2022 - 12.2024
Account Executive
Vungle
08.2021 - 02.2022
Creator Partnership Strategist
JetFuel
01.2021 - 02.2022
Technical Recruiter
Insight Global
08.2020 - 01.2021
B.A. - Applied Communication And Business
Santa Clara University
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