Abhishek Sharma

Company Overview: Fibretech is a Manufacturer and major distributor for many of the finest brands of luxury home automation fixtures.

• Conducting market research to identify emerging trends, competitor activities, and customer preferences, translating insights into actionable marketing plans.
• Collaborating with cross-functional teams and external vendors to produce compelling company websites, outdoor creatives, traditional and digital POSM that align with the overall marketing strategy.
• Monitoring and analyzing campaign performance metrics, utilizing data-driven insights to optimize marketing initiatives and managing marketing budgets to allocate resources for maximizing ROI.
• Delivering successful brand promotion initiatives, brainstorming on creative communication strategies, and managing existing and new CRM Integrations (Product development, Onboarding, and Support)
• Conducting internal and external surveys to analyze issues and opportunities and provide insights to the team with an aim to deliver tailored solutions for our clients that ensures client retention.
• Strategic account planning that involves executing, and managing integrated marketing campaigns across mainstream, digital, print, and social media platforms that aligns with client objectives and drives business growth.

BRANDS SERVED: Dulux & Airtel

• Executed integrated marketing campaigns for our clients AkzoNobel (Dulux Paints) and Airtel across print, television, and digital platforms to ensure customer success.
• Pitched new creative campaigns to existing and new clients in order to procure new business for our agency while alongside increasing the customer lifetime value for the existing accounts.
• Collaborated with cross-functional teams to produce television commercials, online video campaigns, postproduction services, storyboarding & concepts.
• Gathered, researched, and prepared communications material for internal and external audiences.
• Brainstormed with Creative teams and Brand Planners to assist in the production of Radio Spots, TV Commercials, Digital ads, and Marketing Campaigns like Dulux Weathershield “Nature Challenge”
• Operations – creating and maintaining, Competition Analysis, Marketing Plans, Job Sheet Reviews, and Creative Briefs.