Abhinav Suhag

• Worked with various clients to deliver Customer Transformation in sales force performance and secondary sales order management using Mobility SaaS solutions
• Led the implementation of Market Connect(Data Transformation Engine) for collating sales and inventory data of the partners of a global Hi tech and FMCG company
• Led the project solution design and End to End delivery of TradeEdge DMS(ERP) for 4 global brands spread across Food & Beverages, Cosmetics and Energy sectors in South East Asia and Africa
• Analyze client’s business requirements and processes(procurement, fulfilment, operations and finance) through document analysis, interviews, workshops, and workflow analysis
• Develop business solution architecture by understanding scope, processes, fit-gap analysis, alternatives and risks keeping in mind the major project deliverables
• Manage the implementation process in liaison with the technical team to ensure client specific configuration of the SaaS applications using tools like JIRA, Service Now
• Won the TradeEdge DMS deals(1.5 Million+ USD) for one of the largest branded consumer food and beverage product companies in Philippines and global beauty company making cosmetic, skin, fragrance & hair brands for Taiwan region
• Managed RFPs/RFQs, proactive proposals for TradeEdge platform and also conducted client acquisition activities like POCs, client demos and awareness sessions for TradeEdge products

• Created proposals for various MNCs based on the RFPs received
• Recommended an E-commerce strategy for an Indian FMCG company
• Benchmarking and recommendation of E-commerce solution providers in Nordic region for acquisition
• Prepared infrastructure upgrade proposal to curb revenue leakage, for a leading shared office- space MNC

Customer Relationship Management

• Led timely and quality implementation of Microsoft Dynamics CRM (Marketing & Customer Service modules)
• Collaborated with vendors and internal team to integrate legacy systems and the new CRM within stipulated timeline.
• Managed smooth integration of all lead sources with CRM Leads Management module and implementation of to-be process.
• Organized and completed 3 cycles of UAT before the final go ahead for Go Live.
• Assisted in designing the Mahindra Group Loyalty Program
• Augmented customer queries resolution from 54% to 87% during FY17
• Designed the proposal for an inbound Customer Service team for handling C/Q/R/F of customers from different sources.

Campaign Management

• Generated more than 2 Lakh leads through various campaigns like calling program, website, SMS campaigns, email campaigns, assistive buying models, short codes, events and BTL activities.
• Handled vertical wise lead generating SMS/IVR campaigns (avg. 0.5% conversion) based on marketing calendar (Festivals and Specific schemes) with actualized revenue of Rs. 48.32 Cr in FY18.
• Delivered revenue of Rs. 66.08Crs from the website and short code leads in FY18.
• Accomplished sales of Rs. 537+ Cr in FY18 by improving retention through cross-selling & up-selling calling campaigns.
• Assisted in the design and implementation of assistive buying online portals and process for Fixed Deposits and SME products
• Collaborated with agency to plan and roll out pilot campaigns on micro segmented target groups, custom and look-alike audience through various mediums.

• Steered the Implementation of ZOHO ticket management module for enhancing the online customer service & Contact management module in order to streamline the leads and contacts. Trained team and vendors on using the new CRM system.
• Achieved sales figure of previous year of E-Learning programs in the first four months of FY16.
• Accelerated the reach of iEDGE Learning through content created for social media, Tata group websites, Youtube channel, events, seminars etc.
• Initiated SEO, ORM, display marketing for enhancing the online presence of iEDGE Learning.
• Launched a new brand name for the E-Learning program – iEDGE Learning through social media, email and SMS campaigns, corporate gifts, branding material, trade publications, events sponsorships etc.

• Implemented business processes in all business units of TACO group to standardise and improve the efficiency of the operations and Marketing & Sales department as per the industry benchmarks
• Conducted regular audits to improve and sustain the rate of implementation of the business processes
• Aided in the Business Excellence Assessment of Rallis India Limited on TBEM (Tata Business Excellence Model)
• Orchestrated the Change Management exercise of moving from legacy systems to SAP HR module in 5 satellite plants located in Bangalore and Chennai

• Developed distributor network for the automotive and 2-wheeler range of the company
• Boosted sales through garages, authorized service stations and major fleet owners by adding Meru cabs, Chanson and Concorde motors as customers
• Organized promotional road shows in association with various other agencies, along with hosting service camps and influencer camps
• Delivered 100% data accuracy of primary and secondary sales in the new sales DMS implementation for Delhi region

• Implemented “Safeboot” encryption software across Pearson US as a SME and trained the team to achieve successful implementation.
• Designed and rolled out the process of handling the mailbox of the Helpdesk.