Abhinav Jana

Lead the organization’s global digital marketing strategy, driving growth across B2B and B2C channels. Oversee SEO, SEM, email marketing, and content initiatives to enhance brand visibility, optimize user experience, and increase conversions. Collaborate with cross-functional teams to align marketing efforts with business objectives and deliver data-driven insights.

Key Achievements:

• Boosted ROI by leading global SEM and paid search campaigns, leveraging advanced analytics for optimization.
• Expanded digital presence through innovative SEO strategies, content marketing, and marketing automation.
• Directed end-to-end creative execution for webinars and campaigns targeting global audiences, generating significant lead growth.
• Strengthened international reach by managing agent and partner relationships, attending global conferences, and co-hosting webinars and joint campaigns.
• Produced high-impact content, including podcasts—one episode achieved 130K+ views, enhancing brand authority.
• Drove regional growth by implementing digital strategies for the Indian market, with plans to replicate in other regions.
• Improved customer journey for B2B and B2C audiences using UX best practices and data-driven insights.
• Pioneering AI-driven SEO initiatives to enhance search rankings and future-proof digital strategy.
• Led cross-functional teams in implementing innovative campaigns across multiple digital channels.
• Developed and executed comprehensive digital marketing strategies to enhance brand visibility and engagement.
• Continuously improving the digital customer journey for both B2B and B2C, from awareness to conversion, using best practices in web design and UX.
• My focus on data-driven decision-making has helped establish reporting frameworks that support key strategic initiatives, while my leadership in cross-functional collaboration ensures alignment with WES’s overarching marketing goals.

• Managed $500K monthly ad spend across PPC, SEO, and mobile advertising, driving significant growth in customer acquisition and revenue.
• Spearheaded data-driven strategies to enhance digital campaign performance, leading to a 32% YoY growth in the Paid Search channel.
• Optimized website user experience and performance through A/B testing, improving conversion rates and reducing cart abandonment.
• Led SQL-driven analysis to forecast sales, optimize pricing strategies, and measure the effectiveness of marketing channels. Analyze customer behavior to find out potential reasons that leads to cart abandonment and suggest and implement strategies to improve customer experience with website checkout process for mobile, desktop and tablet.
• Work closely with the graphics team to assist on various webpage designs and campaign banners
• Created Dynamic Ads using Facebook Ad-Manager analyzed and reported on promotional campaign effectiveness to maximize results
• Manage various campaigns and bid strategies on AMS (Amazon Marketing Services) to help optimize sales on Amazon
• Creating, analyzing, and validating detailed functional specifications for the website and coordinating UAT (User Acceptance Test)
• Collaborate with IT, Merchandising, Customer Service and various other vendors regularly to ensure all touchpoints of a campaign are functional and within compliance
• Develop customer profile for AMS to understand who American Musical Supply’s customers are to optimize business strategies
• Developed and implemented training programs to improve team performance and productivity.
• Led cross-functional teams to enhance operational efficiencies and drive project completion.

• Developed extensive research driven reports in order to deliver customized strategic solutions for high end clientele
• Worked with business development team to formulate ideas and help created proposals incorporating firm’s best practices
• Collaborated with teams and led brainstorming sessions adopting client’s insights to meet the deliverables

• Developed models on Excel to create a CRM tool for the acquisition of products to our platform
• Analyzed the raw data using Excel and Tableau thereby recommending optimal business strategy to increase revenue by 10 percent
• Performed rigorous SWOT analysis and analyzed competitors marketing strategies both online and offline
• Communicated new product developments to prospective clients through comprehensive methods

• Conducted research on various projects for top-tier Global Financial Services and Management Consulting Firms
• Consulted with business partners and senior level leaders to develop efficient talent sourcing and acquisition strategies
• Provided comprehensive day-to-day strategic technical support to improve company’s database activities

• Collaborated with a prestigious project for Abu Dhabi Gas Industries Limited (GASCO), worth approx. USD 450 Million
• Managed and controlled manpower & equipment allocation and procurement for smooth and timely execution of the project

• The goal of the project was to re-engineer the existing retail online banking application which shall allow the customer to efficiently do the following: 1) Manage Accounts Online, 2) Online Bill Pay, 3) Statement Delivery, 4) Account Alerts
• Collected and managed business requirements, along with business process, and developed the Business Requirement Document (BRD)
• Conducted surveys, interviews, and facilitated Joint Application Development (JAD) Sessions with the Business Users
• Identified and documented business rules and created detailed Use Cases and developed Functional Requirement Specifications (FRS)
• Designed and developed Use Case Narratives, Use Case Diagrams, and Activity diagrams