Abhimanyu Uppal
Marketing Analyst
Toronto,Ontario
Summary
Experienced Marketing analyst with over 6 years of experience in B2B. Excellent reputation for resolving problems and improving customer satisfaction. Dedicated Marketing Analyst professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
6
6
Certificates
Skills
Marketing experience
Work History
Experience Digital Marketing Analyst
Agasthya Technologies
11.2021 - 10.2022
- To develop new marketing tactics that are appropriate for the organization and competitive in the industry
- Create Brand awareness, by showing brand presence on all the social media platforms
- Take care of the email marketing, by doing all the marketing analysis and generate leads after cross analysing data
- Analyse the situation of market and establish an online advertisement according to marketing research
- Implementing new marketing plans via campaign strategies to bring new clients on board
- Handling the marketing campaign budget according to the needs of business
- Produce monthly performance KPI dashboard for evaluation and analysis Social media platforms
- Implementation according to competitors analysis of marketing plans, including product positioning, campaign strategies and market strategy insights
- Implement overall social media strategy, social content creation/planning, monthly social calendar and platform performance analysis for Instagram, Facebook, LinkedIn and Twitter accounts
- Giving briefings to internal stakeholders and wait for their approvals (and look for feedback) related to the submitted campaign planning and project management.
Marketing Specialist
Accenture
09.2019 - 07.2021
- Creating consumer marketing and sales opportunity for revenue providing product/service support in order to establish proper channels of information and consumer communication
- If clients have any issue with their account, then we were there to help them in the best possible way
- Create ads for the client on their request depending on their needs and how they want to promote it
- Demonstrated strategic customer assessment and success using sales approaches such as effective questioning, objection handling, and competitive selling
- Work with shopper marketing team to develop point of sale materials budget management, product range and strategy development according to the business needs
- Experience with Google Ads and other digital marketing platforms, as well as creating and managing paid digital advertising campaigns
- Previous experience influencing C-level stakeholders and dealing with channel sales, advertisers, agencies, and/or clients
- Present recommendation to Brand team, HR and Leadership Team
- Working with management on projects dealing with media relations, PR business communications and consumer success stories
- Ability to manage and priorities a portfolio in the context of advertising or media sales, as well as a track record of meeting targets to promote growth
- Proven ability to create engaging narratives and use storytelling as a client engagement approach.
Senior Sales Representative
ABHIMANYU UPPAL, page 1, Convergys
09.2017 - 08.2019
- Comprise answering product questions, creating engaged customers and facilitating organic growth
- Taking responsibility of customer problems and issues followed by resolving them effectively
- To Develop new marketing tactics that are appropriate for the organization and competitive in the industry
- Building brand value and customer relationship by narrowing down the needs of the customers.
Education
Expires May 2024 - Marketing Management and Digital Media, Marketing
Lambton College
09.2021 - 12.2022
Bachelor's of Journalism - Mass communication, Mass Communication/Media
Guru Gobind Singh Indraprastha University
09.2016 - 10.2019
High School Diploma, High School Certificate - undefined
ST MARKS SENIOR SECONDARY PUBLIC SCHOOL
04.2014 - 03.2015
Accomplishments
- Adobe photoshop
- Budgeting
- Competitive
- Logo design
- Marketing
- Problem solving
- Quick learner
- Simulation
- Teamwork
Certification
Digital marketing Simulation
Timeline
Building a business presence with Facebook marketing
11-2022
Measure a marketing strategy using Facebook insights
11-2022
Brand marketing and SEO tools using WIX
11-2022
Google Analytics
05-2022
Digital marketing Simulation
04-2022
Digital Marketier
04-2022
Experience Digital Marketing Analyst
Agasthya Technologies
11.2021 - 10.2022
Expires May 2024 - Marketing Management and Digital Media, Marketing
Lambton College
09.2021 - 12.2022
Marketing Specialist
Accenture
09.2019 - 07.2021
Senior Sales Representative
ABHIMANYU UPPAL, page 1, Convergys
09.2017 - 08.2019
Bachelor's of Journalism - Mass communication, Mass Communication/Media
Guru Gobind Singh Indraprastha University
09.2016 - 10.2019
High School Diploma, High School Certificate - undefined
ST MARKS SENIOR SECONDARY PUBLIC SCHOOL
04.2014 - 03.2015
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