Abhik Sengupta
Kolkata,West Bengal
Summary
Dynamic MBA graduate in Marketing with over 1.5 years of experience in accounting and finance roles. Currently a Unit Manager at Aditya Birla Capital, where I excelled in crafting strategic marketing plans, managing cross-functional teams, and achieving tangible business results. Proven track record in driving sales growth,
and leading cross-functional teams. Seeking new opportunities to leverage my skills in a challenging environment.
Overview
1
1
Certification
Work History
Unit Manager
Aditya Birla Capital
04.2024 - Current
- Crafted and executed strategic marketing plans to enhance brand visibility and drive sales growth
- Managed cross-functional teams to ensure seamless execution of marketing campaigns and initiatives
- Leveraged financial insights to optimize marketing strategies and achieve measurable business results
- Successfully led initiatives that resulted in a [specific percentage] increase in sales and [specific percentage] improvement in brand recognition
- Conducted market analysis to identify growth opportunities and recommend actionable strategies.
Accountant
XYZ Company
- Assisted in financial planning and analysis, budgeting, and forecasting
- Provided detailed financial reports to support strategic decision-making
- Managed accounts payable and receivable, ensuring timely and accurate processing of transactions
- Collaborated with marketing teams to align financial goals with marketing objectives.
Education
Master of Business Administration (MBA) in Marketing -
Brainware University
01.2024
Bachelor of Accountancy Hons -
University of Calcutta
01.2020
Skills
- Strategic Marketing Planning
- Financial Analysis and Reporting
- Data Analytics
- Budget Administration
- Customer Acquisition
- Digital Marketing
- Partnership Development
- Business Development
- Competitor Analysis
- Strategic Planning
- KPI Tracking
- Market data collection
- Cross-Functional Team Leadership
- Sales Growth Strategies
- Brand Visibility Enhancement
- Customer Segmentation
- Project Management
- Budgeting and Forecasting
- Market Analysis
- Bookkeeping
- Customer Relationship Management (CRM)
Certification
Certificate of Internship in Marketing, Annadhatri Agritech Private Limited, 2023
References
P. Anik Ghosh, Supervisor, Department Of Management, Brainware University
Projects
Unearthing Farmer Satisfaction with Annadhatri Agritech’s Agricultural Product, As a Management Intern at Annadhatri Agritech Private Limited, I am dedicated to understanding and adhering to the company's guidelines while efficiently executing assigned tasks. My key responsibilities include:, Market Research on Product Packaging: Identify and address packaging issues through surveys, focus groups, and competitive analysis. Implement solutions via prototype testing, shelf impact studies, and sustainability assessments., Customer Satisfaction Questionnaire: Develop a structured questionnaire to assess customer satisfaction. Craft questions for valuable insights to enhance products and improve customer experience., Relationship Management with Farmers' Club: Build strong connections with farmers' clubs through regular communication. Understand farmers' needs and ensure Annadhatri Agritech is a reliable partner for their success.
Languages
English
Bengali
Hindi
Timeline
Unit Manager
Aditya Birla Capital
04.2024 - Current
Accountant
XYZ Company
Master of Business Administration (MBA) in Marketing -
Brainware University
Bachelor of Accountancy Hons -
University of Calcutta
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