Abhijeet Ranga

• Marketing Professional with 7+ years of experience in planning and executing strategic marketing. Developed marketing media plans & strategies with monthly/quarterly projections. Expertise in paid social, paid search, video, email and shopping ad campaigns, their optimizations, and reporting.
• Led and completed projects working cross-functionally and delivered 3 - 5 times ROAS for clients like Mitsubishi, Maruti-Suzuki, Religare Insurance, Fortis Hospital, Indian Visa, Lovely Professional University, and Omaxe Real Estate.
• Built and implemented audience segmentations for specific marketing purposes/campaigns/platforms. Generated quality leads and better user engagement by curating campaign messaging using A/B testing and traffic tagging (UTMs) tools.
• Measured the effectiveness of the online marketing campaigns across all marketing channels. Offered marketing insights and growth opportunities by tracking, collecting and analyzing the online marketing data.
• Worked with 30+ clients and executed 300+ paid digital campaigns end-to-end on various paid advertising platforms with a monthly budget ranging from $3k-$25k and delivered desired outcomes within deadlines and budget constraints.
• Presented marketing performance report in bi-weekly/monthly review meetings with internal and external stakeholders, prepared meeting outlines, and recorded decisions and activity details for future implementations.
• Completed two years Marketing Management Post Degree Diploma at University of Winnipeg (PACE) and B. Tech in Computer Science Engineering from Rajasthan Technical University, India.

Search & Social Ads Platforms:

Facebook Ads Manager

Google Ads Manager

Mailchimp

Keyword Planner

SEMrush

Analytical & Data Visualization

Tools:

Google Analytics (GA3/GA4)

Google Tag Manager

Google Sheet & Excel

UTMs

Data Studio

Adobe Analytics

Basics of SQL & Power BI

CMS:

WordPress

Webflow

Shopify

CRM:

Sprout Social

Mailchimp

Database:

AWS Redshift

StellarAlgo

• Planned & executed digital data collections strategies for Winnipeg Jets, Manitoba Moose, Canada Life Center Arena & Burton Cummings Theater Events in the first three months.
• Developed and executed various paid ads campaigns and delivered 5-10 times ROAS.
• Support coworkers by training and sharing best practices for the UTMs and paid digital ads.
• Conducting training seasons organizational wide to bring awareness about new channels to make the organization more data driven.

Additional Experience:

Skip the Dishes - Operations Specialist
Winnipeg, MB • 03/2020 - 08/2021

• Provide support to 300+ restaurant partners
• Resolving conflicts and providing assistance.
• Motivated and trained employees to maximize team productivity.

Convergys - Technical Associate - II
Gurugram, India • 05/2017 - 02/2018

• Troubleshot and resolved router issues and scheduled technician visits for a minimum of 200 customers daily.
• Identified potential sales and cross-selling opportunities and informed the supervisor.
• Provided documentation on troubleshooting of technical processes to support desk staff.

Genpact - Process Associate
Gurgaon , India • 12/2015 - 05/2017

• Maintained up-to-date billing system and allocated payments.
• Performed targeted collections on past due accounts aged over 180 days.
• Prepared and mailed invoices to customers, processed payments and documented account updates.