Summary
Overview
Work History
Education
Skills
Timeline
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Rajalakshmi Manoharan

Mississauga,ON

Summary

Experienced and versatile marketing analyst with a decade-long track record of leveraging insights from diverse disciplines to drive business success. Expertise in business strategy and digital transformations has led to flourishing outcomes. Passionate about driving impactful change and continuously improving marketing strategies for sustained growth.

Overview

12
12
years of professional experience

Work History

Marketing Intern

Sheridan College
01.2023 - 01.2024
  • Developed detailed service desk process documentation, optimizing task efficiency
  • Enhanced Sheridan Central Webpages for Parking and Lockers, increasing user engagement by 20%
  • Coordinated promotional SWAG items, leading to 15% boost in event attendance.

Onboarding Client Specialist

Netcore Cloud Pvt Ltd
01.2023 - 01.2024
  • Expertly onboarded and nurtured 5 major North American and European Union Clients onto Netcore SaaS platform
  • Optimized client onboarding process, reducing time by 20%, elevating overall client satisfaction
  • Achieved 100% trial to paid conversion rate with perfect 10/10 client satisfaction rating
  • Provided insightful reporting and devised expansion and optimization plans for C-Suite Clients and internal Executives.

Customer Retention Specialist

Netcore Cloud Pvt Ltd
01.2022 - 01.2023
  • Implemented 7 growth-focused strategies, boosting marketing campaign volumes by 15% and elevating Customer Satisfaction Index (CSI) by 10% for Top 100 Indian Clients
  • Drove 25% improvement in overall efficiency, contributing to 15% growth in customer success metrics
  • Showcased expertise in long-term business consulting and contributed to creative collateral for diverse projects in Digital Marketing and Marketing Automation.

Operations and Marketing Specialist

Bank of Baroda
01.2015 - 01.2022
  • Acquired and retained customers across varied demographics, expanding customer base by 20% within six months
  • Generated 25% growth in third-party product sales, adding $30,000 in gross profit through credit card agreements
  • Executed outbound marketing campaigns, securing an average of 200 potential business accounts monthly with 30% conversion rate

Social Media Strategist

Reapsocial
01.2012 - 01.2015
  • Drove over 200% increase in sales for a high-profile e-commerce store selling herbal tea infusions and organic supplements
  • Conceptualized and executed online and offline events for a real estate firm, resulting in $500,000 in conversions
  • Managed in-house design and content writing teams to create compelling creative for client brands
  • Developed viral social media campaigns to raise awareness on 'Saving water' within targeted demographic region.

Education

Postgraduate in Marketing Management -

Sheridan College

Postgraduate in Data Science & Business Analytics -

University of Texas - Austin

Bachelor of Engineering - Computer Science -

Anna University

Skills

  • Microsoft Office Suite
  • Tableau
  • WIX
  • Canva
  • HubSpot
  • WordPress
  • ServiceNow
  • Python
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Illustrator
  • Adobe Dreamweaver
  • Piinpoint
  • Rocketlane
  • Environics Prizm
  • Google Analytics

Timeline

Marketing Intern

Sheridan College
01.2023 - 01.2024

Onboarding Client Specialist

Netcore Cloud Pvt Ltd
01.2023 - 01.2024

Customer Retention Specialist

Netcore Cloud Pvt Ltd
01.2022 - 01.2023

Operations and Marketing Specialist

Bank of Baroda
01.2015 - 01.2022

Social Media Strategist

Reapsocial
01.2012 - 01.2015

Postgraduate in Marketing Management -

Sheridan College

Postgraduate in Data Science & Business Analytics -

University of Texas - Austin

Bachelor of Engineering - Computer Science -

Anna University

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