Abhay Kadkol
Victoria,BC
Summary
Responsible and motivated recent graduate, ready to apply education and experience in the workplace. Offers excellent marketing and human resource skills, with experience spearheading data-driven marketing campaigns and assisting in full-cycle recruitment efforts in a fast-paced, team-oriented environment.
Overview
3
3
years of professional experience
Work History
MARKETING REPRESENTATIVE
WIZEPREP
01.2023 - 01.2025
- Faced low brand awareness among students; designed and executed targeted digital marketing campaigns (email, social media, SEO) to increase engagement and generate over 150 leads in a single event
- Spearheaded the design and distribution of marketing material, reaching over 25,000+ students using Adobe Suite, HTML, and Canva, improving customer engagement
- Prepared posters, indexes, guides and social posts to expand marketing initiatives, increasing brand awareness amongst students
- Coordinated logistics for on-campus events, email outreach campaigns, and promotional activities to engage with potential customers
- Analysed competitor strategies and student needs, optimizing marketing initiatives for increased visibility and sales
OFFICE ASSISTANT & SENIOR FUNDRAISER
ANNUAL GIVING PROGRAM, UNIVERSITY OF VICTORIA
01.2022 - 01.2025
- Screened job applicants, designed questionnaires, conducted interviews and supported onboarding, improving organizational efficiency and contributing to a successful hiring campaign
- Drafted fundraising content and employee contracts, distributing material to 10,000+ potential donors and a team of 20+ employees to support engagement and recruitment efforts
- Actively monitored online job boards and led on-campus recruitment, advertising vacancies and identifying and shortlisting top candidates for open positions
- Provided administrative support to senior-level management on day-to-day operations, managing content writing, scheduling, and CRM operations to streamline office workflow
- Organised, processed and compiled confidential donor and employee records, including Credit Card details, demographic data and personal information, ensuring strict data security compliance
- Exceeded organizational targets, raising over $10,000, leveraging effective communication and writing skills
BUSINESS DEVELOPMENT AND MARKETING
REP
05.2024 - Current
- Worked proactively in a team to create an app designed for streamlined client management by nutritionists.
- Executed thorough market research and competitor analysis, identifying new business prospects and evaluating risks.
- Generated over 10,000 leads across 20 countries using AI-based marketing tools.
- Showcased a B2B application to over 1,000 nutritionists globally, yielding valuable feedback.
Education
B.A PSYCHOLOGY & BUSINESS
UNIVERSITY OF VICTORIA
Victoria, BC01.2025
Skills
- Multi-channel marketing campaigns
- Digital marketing
- Content writing
- Full-cycle recruitment
- Onboarding
- Resume screening
- Interviewing
- Campaign analysis
- Client relationship management software
- Data analysis
- R Studio, Python, MS Office Suite, Google Workspace
- Canva, Adobe Suite, and Photoshop
- Human resources administration
- Written and verbal communication skills
- Organizational skills
References
References available upon request.
Timeline
BUSINESS DEVELOPMENT AND MARKETING
REP
05.2024 - Current
MARKETING REPRESENTATIVE
WIZEPREP
01.2023 - 01.2025
OFFICE ASSISTANT & SENIOR FUNDRAISER
ANNUAL GIVING PROGRAM, UNIVERSITY OF VICTORIA
01.2022 - 01.2025
B.A PSYCHOLOGY & BUSINESS
UNIVERSITY OF VICTORIA
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