Abha Yadav
Milpitas,CA
Summary
Results-driven growth marketer with a proven track record of exceeding user acquisition targets, reducing CAC, and driving high-impact campaigns. Expertise in performance marketing, influencer marketing, and SEO-driven content strategies for technology platforms.
Overview
7
7
years of professional experience
Work History
Marketing Specialist
Weee!
07.2024 - Current
- Achieved 27,465 new user acquisitions, exceeding the target by 29% and delivering 75% growth over the previous period through performance marketing, influencer collaborations, and strategic content optimization.
- Drove impactful festive and seasonal campaigns surpassing new user targets by 35%. Led influencer partnerships with 25+ creators, resulting in 200% growth in impressions.
- Reduced customer acquisition cost (CAC) by 13.4% through continuous ad optimization, improved organic reach via SEO, and better negotiation with ad vendors and affiliates.
- Executed high-performing Google and Meta Ads, leveraging regional trends and budget allocation to maximize reach and conversions, supported by weekly data analysis and experimentation.
- Expanded brand visibility and engagement within the Indian market by leading cross-platform social media campaigns, influencer-driven promotions, and localized content marketing strategies.
Fall Marketing Intern
Vosyn (voice-based LLM Start-up)
07.2023 - 10.2023
- Successfully developed Integrated Marketing Plans comprising Content Strategy, Channel Marketing Strategy, Brand Positioning & Messaging, Pricing, Advertising.
- Conducted Insightful Consumer Market Research & Analysis to inform Budget, Target Audience, Segmentation, Launch Plans, Go-To-Market Strategy, Goals.
- Created High-quality Written, Audio & Video Content for Pitch Deck, Website and generated hundreds of Partner and Investor leads, held online & offline meetings
Digital Marketing (Summer) Intern (Team Lead)
SkyIT Services, GBCS Group (Fleet Management SAAS)
05.2023 - 08.2023
- Efficiently trained and managed a team of 20 marketing professionals to ideate Brand Marketing Strategies, develop Content Calendar & Demand Generation Plans
- Executed a highly effective Targeted Email Marketing Campaign onboarding 40+ clients, carried out SEO, SEM, Social Media Marketing to boost web traffic by 100%, elevating SEO ranking, Inbound leads, growing revenue by 60% (with 130% ROI)
Brand Marketing Manager (Content & Project Management)
TATA 1MG
11.2018 - 11.2021
- Led digital campaigns, increasing web/app traffic by 150% and conversions by 60%, while achieving 200% ROI on a <$10K budget.
- Scaled monthly sales revenue from $19K to $780K in 3 years by leveraging market research, content strategy, and paid media.
- Drove 250% growth in new user acquisition (CAC < $10) through online & offline channels, while collaborating cross-functionally with product, sales & operations.
- Managed partnerships with 100+ brands (Amazon, Flipkart, Zomato, Citibank, etc.), executing branding campaigns across TV, OTT, and social platforms.
- Optimized SEO, SEM, PPC & social campaigns by leveraging Google Analytics & Tableau, driving data-backed campaign improvements.
Marketing Executive
CREDIHEALTH (Medical Consultation Firm)
11.2017 - 11.2018
- Profitably led Consumer Marketing Campaigns across Digital & Social media
- Engineered a 200% increase in the company's Brand Equity within a span of 1 year using Strategic Content Generation, Channel Marketing & Brand Management
- Improved User interface, Customer Journey and enabled Community building to establish Brand Trust and Credibility, Thought Leadership & boost Consumer Growth
Education
MASTER OF BUSINESS ADMINISTRATION - Marketing Concentration
University of San Francisco SOM
San Francisco, CA05.2024
BACHELOR OF DENTAL SURGERY - undefined
National Dental College & Hospital
07.2016
Skills
- Brand Strategy, Planning, Execution
- Consumer Marketing Programs, GTM
- Content & Performance Marketing
- Consumer Research & Insights, Media
- Performance Marketing, Communication
- Creativity, Innovation, Management
- Google Analytics, CRM, CMS, Tableau
- Market Dynamics, Trends, Opportunities
- TV, Digital, Social Media Advertising
- Cross-functional Leadership, Partnership
- Project Management, Copywriting, Data
- Google Tag Manager, SEO, SEM, PPC,
- Integrated Product Marketing Campaign
- Idea Generation, Strategic Management
- Critical Thinking, Problem Solving , Excel
- Nielsen, JMP, Power BI, Mix Panel, Trello
- Attention to Detail, Self-motivated, Loyal
- Salesforce CRM, Adobe, Hootsuite, Zoom
- SQL, Slack, MS Oce, MailChimp, Miro
- Predictive Analytics, Data Mining, Asana
- Canva, Google Workplace, Best Practices
- SurveyMonkey, Marketo, SEMrush, Jira
- Lucid chart, Loom, Bitly, Mondaycom
Timeline
Marketing Specialist
Weee!
07.2024 - Current
Fall Marketing Intern
Vosyn (voice-based LLM Start-up)
07.2023 - 10.2023
Digital Marketing (Summer) Intern (Team Lead)
SkyIT Services, GBCS Group (Fleet Management SAAS)
05.2023 - 08.2023
Brand Marketing Manager (Content & Project Management)
TATA 1MG
11.2018 - 11.2021
Marketing Executive
CREDIHEALTH (Medical Consultation Firm)
11.2017 - 11.2018
BACHELOR OF DENTAL SURGERY - undefined
National Dental College & Hospital
MASTER OF BUSINESS ADMINISTRATION - Marketing Concentration
University of San Francisco SOM
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