Abel Mathew
Summary
Results-driven and strategic Marketing and Sales Manager with over 7 years of experience in trade marketing, brand management, brand development and sales team leadership. Expertise in executing Below the Line (BTL) campaigns, managing regional sales teams, and driving marketing strategies that enhance brand visibility and profitability. Skilled in market research, promotional campaigns, and leveraging data analytics to optimize performance. Proven track record in achieving sales targets and building strong relationships with trade partners and customers.
Overview
7
7
years of professional experience
Work History
Trade Marketing Manager
Versuni Home Solutions (formerly Known as Philips)
09.2023 - 12.2024
- Led the planning and execution of all Below the Line (BTL) activities and trade marketing programs for an extensive brand portfolio across multiple regions and channels
- Developed and managed a detailed trade marketing calendar, collaborating closely with sales and product marketing teams to ensure seamless execution of activities
- Designed and implemented loyalty programs for trade partners, consumers and aligning initiatives with overall business goals to enhance relationships and sales performance.
- Managed the merchandising team in sourcing, execution, and management of Point of Sale (POS) materials, optimizing visibility and ensuring effective placement across retail locations.
- Monitored and controlled marketing budgets across all trade marketing activities, utilizing data analytics to measure ROI and take corrective actions for underperforming campaigns.
- Supported new product launches by providing strategic marketing support, developing tailored communication plans, and ensuring alignment with the category teams.
- Identified and capitalized on channel development opportunities, driving innovative ideas to enhance trade partner relationships and increase overall sales
- Conducted comprehensive market research to identify emerging trends and competitive insights for informed decision making.
- Collaborated closely with sales teams to ensure alignment on goals, targets, and strategic priorities for optimal results.
- Streamlined internal processes by implementing standardized reporting templates and tracking tools to improve efficiency.
- Led training sessions for sales representatives, enhancing their understanding of product offerings and value propositions.
- Optimized trade spend by analyzing performance data and adjusting strategies accordingly for maximum ROI.
Area Sales Manager
Philips Domestic Appliances
09.2019 - 08.2023
- Led and managed a successful team of 7 Sales Officers and 25 Distributors and ensured alignment with company goals and consistently achieving and exceeding sales targets.
- Monitored and analyzed sales performance, tracking KPIs ,providing actionable insights to the team and executing strategic initiatives with clear road maps to improve sales outcomes and operational efficiency.
- Achieved and exceeded sales targets by creating and implementing effective promotional campaigns, pricing strategies, and customer engagement activities tailored to the region.
- Built and maintained strong relationships with key retail partners, distributors, and customers to ensure high product visibility and maximize sales opportunities
- Developed comprehensive sales strategies by analyzing market trends and competitor activities.
- Collaborated with marketing and product teams to align on promotional strategies, new product launches, and customer feedback to drive brand awareness and sales growth
- Provided regular training and development for the sales team on product knowledge, sales techniques, and customer service to enhance their effectiveness in the field
- Conducted market research to stay updated on competitor activities, market trends, and consumer preferences, adapting strategies as needed to maintain a competitive edge
- Managed stock levels and inventory to ensure timely product availability, minimizing stock-outs and optimizing sales performance across multiple retail channels
- Prepared detailed sales reports for senior management, highlighting sales trends, challenges, and opportunities for further growth within the region
- Led performance reviews for each Sales Officer, setting clear targets, assessing achievements, and providing constructive feedback to drive individual growth and team success
Area Sales Executive
Philips Domestic Appliances
07.2017 - 08.2019
- Demonstrated exceptional communication skills in addressing client concerns, resolving issues promptly, and preventing potential roadblocks.
- Provided impactful sales training and motivated sales team members to drive revenue growth.
- Calculated sales commission for sales team of 5 representatives.
- Prepared sales presentations for clients showing success and credibility of products.
- Monitored sales team performance, analyzed sales data, and reported information to area managers.
- Boosted revenue by identifying new market opportunities and targeting key prospects.
- Organized promotional events that showcased company products and captured the attention of target audiences, driving brand awareness.
- Collaborated with cross-functional teams to ensure timely delivery of products and services, enhancing customer experience.
- Increased territory sales by implementing effective sales strategies and building strong customer relationships.
Education
Master of Science - Management Science
State University of New York At Buffalo
Buffalo, New York01-2017
MBA - Marketing Management
Amrita School of Business
Bengaluru, India01-2017
Bachelor's Degree - Electronics and Telecommunications Engineering
Vishwakarma Institute of Information Technology
Pune, India01-2015
Skills
- Data-driven decision making
- Merchandising strategies
- Marketing analytics
- Competitive analysis
- Shopper marketing
- Trade promotion
- Attention to detail
- Category management
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Trade Marketing Manager
Versuni Home Solutions (formerly Known as Philips)
09.2023 - 12.2024
Area Sales Manager
Philips Domestic Appliances
09.2019 - 08.2023
Area Sales Executive
Philips Domestic Appliances
07.2017 - 08.2019
Master of Science - Management Science
State University of New York At Buffalo
MBA - Marketing Management
Amrita School of Business
Bachelor's Degree - Electronics and Telecommunications Engineering
Vishwakarma Institute of Information Technology
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