Abdul Bayaa
Sales Manager
Montreal,QC
Summary
With over 10 years of sales leadership experience across various industries including telecommunication, IT solutions, professional services, marketing solutions, flex space services, and commercial and residential real estate, I consistently achieve exceptional sales targets and provide effective team leadership. Experienced in leading sales teams to success by exceeding sales objectives through building tailored solutions and establishing trust with C-level clients and decision makers. Performance-driven approach as a sales director, combined with entrepreneurial nature and high energy levels, enables driving profitability and growth while quickly adapting to changing environments.
Overview
17
17
years of professional experience
3
3
Languages
Work History
Regional Sales Manager
Metro Wallcoverings
Montreal, QC
08.2023 - Current
- Managed team of 6 regional sales representatives and consistently achieved high sales targets.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Implemented systems and procedures to increase sales.
- Led a high-performing team of sales professionals, providing coaching and mentoring for continuous improvement.
- Managed complex contract negotiations, ensuring mutually beneficial agreements for both parties involved.
- Collaborated closely with marketing teams to develop impactful promotional campaigns and materials tailored to regional needs.
- Developed and executed successful business plans to drive growth in key markets across the region.
SALES DIRECTOR
PLAN A IMMOBILIER
Laval, Quebec
10.2022 - 08.2023
- Hired, trained and built high-performing team of sales representatives.
- Responsible for leading a team of eight agents across the province of Quebec
- Optimized sales operations by streamlining processes, implementing CRM systems, and developing comprehensive training programs for new hires.
- Managing pricing based on market trends and developing strategies with the marketing department to achieve targets
- Created achievable KPIs and maintained a 99.6% occupancy rate
- Created new sales pitches to focus on Value Add, resulting in an increase in the closing rate by 60%
- Recruited new team members and created a standardized training program
- Developed a sales and marketing plan for all future new projects till 2026
- Managing Sales and Marketing budget
- Increased revenue by assets value by 8 million dollars
- Built new partnerships and strategies for struggling markets
- Evaluated competitor offerings by conducting ongoing market research, proactively addressing potential threats to the company''s positioning.
AREA SALES MANAGER
International Workplace Group (IWG)
Montreal, Quebec
08.2016 - 10.2022
- Responsible for growing overall profit and sales, while focusing on struggling areas
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Analyzed market trends and competitor activity to identify new business opportunities and areas for growth.
- Provided exceptional customer service to existing clients through regular communication and prompt resolution of issues or concerns raised by them.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Drove sales by developing multi-million dollar contract sales.
BUSINESS DEVELOPMENT MANAGER
STEEL SPACE CONCEPTS (Contract)
Montreal, Quebec
09.2015 - 06.2018
- Conducted comprehensive market research to identify emerging trends and potential areas for business growth.
- Cultivated strong relationships with key stakeholders in target markets, fostering trust and collaboration.
- Increased global sales by implementing targeted marketing campaigns tailored to specific regions.
- Developed strategic partnerships with foreign companies for mutually beneficial growth and expansion.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Drove sales by developing multi-million dollar contract sales.
ACCOUNT EXECUTIVE
SOFTCHOICE CORPORATION
02.2013 - 08.2015
- Generated new contacts through networking and cold calling.
- Consistently exceeded sales targets by proactively identifying and pursuing new business opportunities.
- Crafted compelling proposals that aligned with prospect priorities and pain points, resulting in higher close rates.
- Leveraged CRM tools to track customer interactions, ensuring seamless communication across multiple touchpoints.
- Managed a portfolio of high-value accounts, ensuring timely renewals and upselling opportunities.
- Mentored junior account executives, fostering a culture of professional development within the team.
- Delivered comprehensive product presentations and demonstrations, showcasing the value proposition to potential clients.
- Established strong relationships with key enterprise customers, driving customer satisfaction and retention.
- Asked appropriate questions to identify prospects' needs and pinpoint solutions for best fit.
SALES REPRESENTATIVE
VIDEOTRON (QUEBECOR MEDIA)
04.2008 - 01.2013
- Responsible for generating sales within a specified target area and, create needs within the customer to maximize sales
- Providing clients with after sales training on products and services
- Assisted in managing the team as required while translating company business objectives into sales, including the maintenance of a customer database
- Consistently exceeded sales and revenue objectives leading to several team awards
- Exceeded weekly sales targets at 160% of quota by creating in house marketing campaigns to target potential clients’ attention
- Helped marketing department on the launch of new services such as mobile and, helped create campaigns to target new demographics such as SMB
- Create new marketing campaigns
- Develop new sales methods
- Consult SMB on Telecommunication needs
- Train new employees
- Product Knowledge & Advocacy
Education
BACHELOR OF COMMERCE - MARKETING
JOHN MOLSON SCHOOL OF BUSINESS (CONCORDIA UNIVERSITY)
Montreal, QuebecSOCIAL SCIENCE - COMMERCE
JOHN ABBOTT CEGEP
Saint-Anne-de-Bellevue, QuebecSkills
Sales leadership
Business development and planning
Sales initiatives and techniques
Team building
Upselling and cross selling
Performance evaluations
Decision-making
CRM software
Territory growth
Business development
Staff training
Conflict resolution
Timeline
Regional Sales Manager
Metro Wallcoverings
08.2023 - Current
SALES DIRECTOR
PLAN A IMMOBILIER
10.2022 - 08.2023
AREA SALES MANAGER
International Workplace Group (IWG)
08.2016 - 10.2022
BUSINESS DEVELOPMENT MANAGER
STEEL SPACE CONCEPTS (Contract)
09.2015 - 06.2018
ACCOUNT EXECUTIVE
SOFTCHOICE CORPORATION
02.2013 - 08.2015
SALES REPRESENTATIVE
VIDEOTRON (QUEBECOR MEDIA)
04.2008 - 01.2013
SOCIAL SCIENCE - COMMERCE
JOHN ABBOTT CEGEP
BACHELOR OF COMMERCE - MARKETING
JOHN MOLSON SCHOOL OF BUSINESS (CONCORDIA UNIVERSITY)
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