Abby Proteau

• Led the marketing tactics of the Novo Nordisk Care Patient Support Program, enhancing patient engagement and support through comprehensive promotional efforts.
• Developed a brand playbook and identity for Novo Nordisk Care, increasing program visibility and ensuring alignment with corporate branding standards.
• Successfully collaborated with internal stakeholders to launch the Novo Nordisk Care Savings Program, resulting in increased patient access to essential medications and resources.
• Created effective representative tools and resources to empower sales teams, driving awareness and adoption of the patient support program across various markets.
• Established a 'Fan Club' initiative to collect valuable field insights from healthcare professionals and patients, fostering a direct channel of communication between the field and sales teams for improved program alignment.
• Executed both internal and external promotional strategies that effectively communicated program benefits to stakeholders, enhancing outreach and participation.
• Monitored program performance metrics and provided regular updates to leadership, utilizing data insights to refine strategies and improve program outcomes.
• Developed training materials and conducted workshops for internal teams, ensuring a thorough understanding of program objectives and offerings.
• Worked collaboratively with marketing, sales, and regulatory teams to align promotional efforts with compliance and overall business strategy.

• Proactively engaged with remote healthcare professionals (HCPs) to promote all products effectively.
• Managed the eRep mailbox and deployed engagement campaigns with marketing support to enhance outreach and visibility.
• Developed and maintained an eRep onboarding and resource guide to streamline new representative integration.
• Implemented and distributed an internal eRep survey, identifying gaps in knowledge and measuring expectations, resulting in strategies to close the identified gaps.
• Identified an underserved area in the obesity market, organizing clinic lunch-and-learn sessions and an MSL talk, which connected virtually with clinics while engaging in-person.
• Achieved growth in Red Lake +735.90%, Kenora +27.02%, Dryden +26.77%.
• Achieved Saxenda Market Share: Red Lake +51.98%, Kenora +84.21%, Dryden +77.60%.
• Hosted a lunch series in the Northwest Territories and collaborated with Product Supply to address logistical challenges related to shipping costs.
• Developed and implemented strategies to increase awareness of obesity as a chronic disease.
• Actively participated in district 4500 team meetings for greater field insight and collaboration.
• Completed 11 projects with representatives across Canada, including a successful learning program for insulin products, and collaborated on 6 larger-scale call projects with multiple representatives nationwide.
• Led initiatives for creating rep-driven content on Viva Engage, including bi-weekly postings, contests, and employee spotlights to boost engagement.
• Collaborated on cross-brand marketing projects with a special focus on obesity and GLP-1 therapies.
• Contributed to the obesity cross-functional team in 2023.
• Implemented and led a remote mailer campaign targeting HCPs.
• Collaborated on the development of the Greenshield blast for Saxenda communications via fax, email, and hard copies.
• Created an investment landscape piece highlighting Novo Nordisk's current economic investments.
• Engaged with the Novo Nordisk Prevention and Wellness Fund for enhanced community impact.
• Deployed and edited the Public Affairs quarterly newsletter to increase sector visibility within the organization.

• Responsible for delivering personalized one-on-one and group kinesiology exercise prescriptions tailored to individual client needs.
• Conduct thorough functional assessments to evaluate clients’ physical capabilities and needs.
• Work with a varied client profile, addressing conditions ranging from orthopedic injuries and chronic pain to cognitive and mood-related issues.
• Develop and implement tailored therapeutic exercise programs that meet the specific needs identified during assessments.
• Support the interdisciplinary health professional team in assessing patient medical conditions, overall health, musculoskeletal health, posture, and reflexes.

• Student Athletic Trainer – Men’s Hockey
• Athlete Safety: Responsible for ensuring the safety and well-being of athletes during practices and games.
• Injury Assessment and First Aid: Conduct on-site assessments of injuries and provide immediate First Aid as necessary.
• Athlete Taping: Skillfully tape athletes to prevent injuries and support recovery.
• Collaboration with Athletic Trainer: Work closely with the Athletic Trainer to deliver comprehensive care and support to
  athletes.
• Game-Day Collaboration: Collaborate with medical professionals, including a Doctor, during games to address any athlete health concerns.
• Injury Treatment: Provide appropriate treatment and management for sports-related injuries.

Student Athletic Trainer – Wrestling

• Athlete Safety: Ensure the safety of athletes during practice sessions.
• Injury Assessment and First Aid: Assess injuries on-site and administer First Aid as required.
• Athlete Taping: Apply tape to athletes to prevent and manage injuries.
• Collaboration with Athletic Trainer: Work alongside an Athletic Trainer to provide effective care for the wrestling team.

• Assist in the marking of assignments and exams, providing valuable feedback to enhance student learning outcomes.
• Facilitate laboratory sessions, ensuring a productive and engaging learning environment for students.
• Deliver various lectures as directed by the professor, effectively communicating course content and fostering student understanding.
• Maintain availability for student inquiries and meetings, offering guidance and support as needed.
• Developed and ran an anatomy refresher course for students, creating engaging content to emphasize the functions of anatomical structures.