Abby Levens
Long Beach,CA
Summary
Experienced Creative Social Media Manager with expertise in implementing effective strategies across social platforms. Strong time management and collaboration skills, ensuring seamless adaptation to new information and branding changes. Consistently exceeds targets for engagement, acquisition, and retention. Proficient in applications including Content Studio and Adobe Creative Suite, showcasing excellent content creation abilities.
Overview
3
3
years of professional experience
Work History
Head of Social Media
Mindful Agency PR
08.2024 - Current
- Mentored social media team members on best practices and protocols to maximize productivity.
- Coordinated with multiple external and internal design and media teams to develop high-quality creative assets.
- Maintained 24/7 contact with clients and managed crises and last minute changes and requests
- Created and managed social media campaigns to increase brand engagement for diverse client portfolio.
- Managed budget allocation and resource utilization within the Social Media Department
- Oversaw preparation of marketing copy, images, videos, and other collateral for diverse client portfolio.
- Devised content strategy to effectively engage target audiences for each client.
- Created content calendars, posting schedule, and filming strategy for diverse client portfolio.
Content & Social Media Manager
Mindful Agency PR
03.2024 - 08.2024
- Creating daily social media content for clients with Publicity Packages, including creating content, editing video, copywriting captions and text, organizing and scheduling all content throughs scheduling software, communicating regularly with clients, researching industry trends and creating content strategy
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
- Managed editorial calendars and rescheduled PR events and meetings.
- Identified metrics to measure and evaluate effectiveness of public relations campaigns and initiatives.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Developed and promoted corporate brand, images and identity to media and public.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
Sales Development Specialist
Sharpen Technologies
11.2022 - 01.2024
- Identified new business opportunities through high volume cold calling (100 calls/day & 80 emails/day), networking, marketing and prospective database leads.
- Utilized Salesforce and Gong to manage sensitive client information and update existing and new client profiles.
- Won new business by articulating full value of Sharpen's capabilities to prospects.
- Built and managed accurate sales pipeline to maintain high volume of activity.
- Developed successful strategies for identifying and converting prospective clients to meetings for territory sales managers, becoming long-term customers.
- Established relationships with prospects and customers to promote product understanding and drive sales growth.
- Achieved and exceeded monthly and annual sales targets.
- Crafted persuasive sales pitches to communicate value of company products and services.
- Contributed to event marketing, conferences and brand promotion.
- Built diverse and consistent sales portfolio.
- Attended weekly sales meetings and quarterly sales trainings.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
Service Manager
Add Life
10.2021 - 11.2022
- Met with customers to discuss service needs and develop effective and practical solutions. Customers include Google, Facebook, TikTok, Amazon, Salesforce, Tangram Interiors, and more
- Monitored team performance for Los Angeles branch, adhered to service level agreements (SLAs) and provided detailed job training.
- Performed and analyzed biweekly service reports on all locations to identify areas of improvement.
- Monitored service staff performance and provided feedback for improvement.
- Hired, trained and supervised team of service staff members to meet Add Life goals.
- Established team priorities, maintained schedules and monitored performance.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Assisted in organizing and overseeing assignments from leadership to drive quality and excellence at the customer level.
- Trained personnel in equipment maintenance and enforced participation in exercises focused on developing knowledge and key skills.
- Controlled resources for Los Angeles branch to comply with industry standards and government regulations.
- Launched quality assurance practices for each phase of development of installation and maintenance
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
Education
Bachelor of Arts - International Relations
University of Georgia
Athens, GA05-2014
Certification - Full Stack Web Development
Georgia Institute of Technology
Atlanta, GA11-2017
Bachelor of Arts - Spanish Linguistics
University of Georgia
Athens, GA05-2014
Skills
- Social media strategy
- Event promotion
- Visual storytelling
- Community engagement
- Content curation
- Timeline preparation
- Analytics reporting
- Networking and relationship building
- Event management
- Trend monitoring
- Excellent multitasking
- Team building
- Content delivery
- Progress monitoring
- Audience analysis
- Attention to detail
- Managing complaints
- Post optimization
- Content creation
- Interpersonal skills
- Content calendar management
- Audience targeting
- Promotional campaigns
- Goal planning
- Strategic planning
- Critical thinking
- Market research
- Facebook, Instagram, Linkedin, Twitter, TikTok, YouTube
- Problem-solving
- Positive attitude
- Verbal and written communication
- Adobe Creative Suite, CapCut, Canva, Monday, Content Studio, Meta Business Suite, G Suite
Affiliations
- Cydcor
- Sir Brent J Freeman
- Lee Holden Qi Gong
Timeline
Head of Social Media
Mindful Agency PR
08.2024 - Current
Content & Social Media Manager
Mindful Agency PR
03.2024 - 08.2024
Sales Development Specialist
Sharpen Technologies
11.2022 - 01.2024
Service Manager
Add Life
10.2021 - 11.2022
Bachelor of Arts - International Relations
University of Georgia
Certification - Full Stack Web Development
Georgia Institute of Technology
Bachelor of Arts - Spanish Linguistics
University of Georgia
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